Key Points:

• How Gil pivoted from a marketing career to starting tech company Metadata (1:12)
• My thoughts on innovation as a transient advantage (04:19)
• How Metadata is competing on innovation (06:56)
• Why Gil made an early marketing investment in G2 Crowd (10:46)
• Why Metadata opted to tap into pre-existing demand for ABM software (12:41)
• How Gil and Metadata are differentiating by prioritizing transparency (14:49)
• My thoughts on gaining customer trust through transparency (18:13)
• Why Gil’s initial strategy did not focus on brand (20:31)
• My take on building brand as a sustainable asset (21:47)
• My view on defining your target market (24:46)
• Gil’s predictions for the future (27:44)
• Wrap up (28:57)

Mentioned:

Metadata

Category Creation and Product-led Differentiation with Drift's David Cancel

G2

DemandBase

Terminus

6sense

Bigger than This by Fabian Geyrhalter

Tamara Grominsky on how Unbounce are pairing marketer and machine to create a new category and fend off the competition

My Links:

Twitter

LinkedIn

Website

Wynter

Speero

CXL