Today, we're diving deep into a crucial yet frequently overlooked aspect of your online presence—the About page.

It's surprising how many people forget to include essential details like their full names or make their business and podcast information clear. In this episode, we will flip the "Your audience is the hero" script on its head, the power of storytelling in connecting with your listeners, and practical tips for crafting a compelling about page whether you're a business with a podcast or a podcast-centric website.

Plus, we'll touch on invaluable resources like Don Miller's "StoryBrand" and Matthew Dicks' "Storyworthy" to help refine your storytelling skills. Stay tuned for insights that could significantly impact how you present yourself and engage with your audience online!

The Sections of A Business About Page

The sections mentioned for an effective About Us page include:

• Characters (people behind the brand)
• Conflict (the problem the business solves)
• Resolution (the outcome and impact)
• Vision for the future (where the business is going)
• Dialog (quotations and voice of the brand)
• Setting (context and location of the business)

The About Page of a Podcast First Website

A basic, but very useful framework is:

We help (who is your audience) do (what they need to do) so they can (benefit)

Tips From Apple

Your description should tell listeners what kind of content you talk about and explain how people can benefit from listening. If you need a little help, think about how you can convey the problem you’re trying to solve in a way that convinces listeners they should care. -Apple

Mentioned In This Episode

Join the School of Podcasting

Website Resources

Listen to Podcast Website Tips: Growing Your Podcast via the Web

Storybrand by Donal Miller

Storyworthy by Matthew Dicks

Wes McDowell on About Page Formulas

Mentioned in this episode:

July Monthly Meetup

Want to grow your audience and connect with fellow creators? This month, we’re diving into elevator pitches — what they are, why they matter, and how to craft one that hooks listeners fast. Then, you'll get a chance to test your pitch in a supportive, fun group of fellow podcasters. Whether you’re launching your first show or leveling up your brand, this session is for you

Monthly Meetup

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy