Lawyer Business Advantage

Building Your Book Through LinkedIn with Gary Johnson

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In this episode, Alay and Gary discuss: 
  • Having more money, more time, and more confidence through building your book of business.
  • Having someone to hold you accountable. 
  • LinkedIn to start conversations (not to sell). 
  • Engaging with your network. 

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    Key Takeaways: 
    • Having a strategy is worthless if you do not execute on that strategy. 
    • There are so many things that you can do on LinkedIn. Most people haven’t even begun to tap into it. 
    • Automated bots in LinkedIn are not that effective. If your business is about referrals, the relationships are what matters. 
    • Commenting gives more traction on LinkedIn than sharing does. 

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      Tweetable Moments
      • “If you can go from being just an attorney to being a rainmaker, you will be able to punch your ticket anywhere.” —  Alay Yajnik
      • “Rainmakers have the most amount of power in their firm.” —  Gary Johnson
      • “If you want to take advantage of free SEO, optimize your LinkedIn profile and let Microsoft do the rest.” —  Alay Yajnik
      • “The best way to get a lot of views on your post is by engaging with others.” —  Gary Johnson

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        Connect with Gary Johnson: 

        Website: j2marketingconsultants.com

        Email: [email protected] 

        LinkedIn: linkedin.com/in/j2marketingconsultants

        Twitter: twitter.com/j2consultants

         

        Connect with Alay Yajnik: 

        Website: LawyerBusinessAdvantage.com

        One Page Strategic Plan: LawFirmSuccessGroup.com

        Email: [email protected]

        LinkedIn: linkedin.com/in/alayyajnik

         

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        Lawyer Business AdvantageBy Alay Yajnik and Chelsea Pagan
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