Lawyer Business Advantage

By Alay Yajnik

More Income, Better Clients, Less Stress.... more

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FAQs about Lawyer Business Advantage:

How many episodes does Lawyer Business Advantage have?

The podcast currently has 260 episodes available.

Lawyer Business Advantage episodes:

January 16, 2025Setting Boundaries with Chelsea Pagan
In this episode, Alay and Chelsea discuss:
Why lawyers need to speak more about the business of a law firm.
Making your Monday-Friday schedule work for you.
Setting the boundaries that work for you.
Utilizing tools to communicate boundaries.

Key Takeaways:
It is possible to live a full life while running your law firm. You just have to put in the effort to make it work for you.
Set your boundaries, but have some flexibility in your schedule for the unexpected.
Know where you thrive, set boundaries, and communicate them. It will help you to be a better leader for your team.
Know what kind of lawyer and what kind of business owner you are. That will help you to understand what boundaries need set.

Tweetable Moments:
“Having a successful law firm is really about finding balance and running a business.” — Chelsea Pagan
“Establishing boundaries is going to take some time and effort, and it’s not going to be perfect. It’s going to be a little messy to begin with.” — Alay Yajnik
“It’s very, very hard to implement it, but communicating it and sticking with it is way easier than just kind of seeing how the day goes.” — Chelsea Pagan
“I don’t think an attorney is going to be at their best if they’re working 24/7. If they work regular business hours, they take care of their health, they’re happy with their personal life…that’s when they do their best work.” — Alay Yajnik
 
Thank you to our Sponsor:
Counsel CPAs: https://www.counselcpas.com/

About Chelsea Pagan:
A Bay Area native, Chelsea has always been committed to making a difference in the local community. Family law has provided her the avenue to help families in transition, while maintaining civility and focus on issues that truly matter.
Chelsea attended Archbishop Mitty High School. Chelsea graduated Cum Laude and received her Bachelor’s Degree from Saint Leo University in St. Leo, Florida, which she attended on a volleyball scholarship. She returned to the Bay Area for law school and graduated with her Juris Doctor Degree from Santa Clara University School of Law in 2015. Fun Fact: She met Emily Hepner in law school!
Chelsea is committed to focusing her professional energy on educating people that there are better ways to navigate divorce without the expense and stress of traditional divorce litigation. She is a constant student; reading books, listening to podcasts, and investing in training focused on how to make the divorce world more amicable for her clients.
If you walked up to her and asked her what she is professionally passionate about right now, she would talk your ear off about the importance of premarital planning and premarital agreements. She is a romantic at heart who wants people to have hard conversations before they say “I Do.”
In her spare time, Chelsea loves spending time with her husband and daughter. They are passionate about traveling and trying new things as a family. She loves to challenge herself with tough workouts and is a proud F45 member!

Connect with Chelsea Pagan:
Website: https://www.hepnerpagan.com/
LinkedIn: https://www.linkedin.com/in/marrymesmart/

Connect with Alay Yajnik:
Podcast: http://lawyerbusinessadvantage.com/
One Page Strategic Plan: LawFirmSuccessGroup.com
Email: [email protected]
LinkedIn: linkedin.com/in/alayyajnik
...more
23min
January 09, 2025Goal Setting with Alay Yajnik
In this episode, Alay discusses:
How goals work.
Why goals often fail.
Why goal failure is not bad.
Outcome-based versus activity-based goals.
Key Takeaways:
Set fewer goals but know why that goal is important to you and know what it will take to achieve it.
Without a plan for change, a goal is just a wish.
Look at what habits you have now. There are habits you’re doing right now that are contributing to your success, and ones that are limiting your success.

Tweetable Moments:
“It’s much harder to set a committed goal that you are going to drive yourself to take the actions to achieve.” — Alay Yajnik
“A truly committed goal is something I want to do, what I need to do. I’m going to make it happen this year, and I’m going to put forth my best effort to make sure it happens.” — Alay Yajnik
“Invest your emotional energy into those three activities that are really going to move the needle on your firm.” — Alay Yajnik
“Habits drive outcomes. If you have successful habits, you’re going to have successful outcomes.” — Alay Yajnik
 
Thank you to our Sponsor: Counsel CPAs: https://www.counselcpas.com/

Connect with Alay Yajnik:
Podcast: http://lawyerbusinessadvantage.com/
One Page Strategic Plan: LawFirmSuccessGroup.com
Email: [email protected]
LinkedIn: linkedin.com/in/alayyajnik
...more
19min
December 26, 2024Internet Ads that Work with Mary Blackiston
In this episode, Alay and Mary discuss:
Conversion copywriting for marketing.
How copy is different from content.
Expected results when working with a conversion copywriter.

Key Takeaways:
Copywriting is designed to make a person take action.
Not every person is the right audience for your product or service.
What sounds great from a lawyer’s point of view is often terrible from an audience’s point of view.
If your target clients are in a vulnerable state, such as personal injury lawyers, mass tort, or civil rights, those are the ones that will likely benefit most from conversion copywriting.
Tweetable Moments:
“A conversion copywriter is focused on getting the person to take immediate action.” — Mary Blackiston
“I haven’t seen many law firms with conversion copy on their website, and that’s definitely a missed opportunity,” — Mary Blackiston
“There’s a lot of tension between how lawyers write and what needs to be written to get people to take action.” — Alay Yajnik
 
Thank you to our Sponsor: Counsel CPAs: https://www.counselcpas.com/

About Mary Blackiston:
Mary is a conversion copywriter and Google Ads conversion expert who helps lawyers get more qualified leads and sign more cases — with empathy-driven messaging and tailored paid ad funnels.

Connect with Mary Blackiston:
Website: https://nomadcopywriting.io/
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/marybblackiston/
Instagram: https://www.instagram.com/nomadcopywriting/

Connect with Alay Yajnik:
Podcast: http://lawyerbusinessadvantage.com/
One Page Strategic Plan: LawFirmSuccessGroup.com
Email: [email protected]
LinkedIn: linkedin.com/in/alayyajnik
...more
18min
December 19, 2024YouTube Marketing for Law Firms with Jeff Hampton
In this episode, Alay and Jeff discuss:
Understanding where your clients come from.
Planning your videos
Overcoming the mental hurdle of beginning to use video marketing.
Monetizing your videos to reinvest in your marketing.
Key Takeaways:
Video content converts at a higher rate than traditional digital marketing.
Pull content from your frequently asked questions from your existing clients.
You don’t have to go viral, you just need the right views.
Just get started. You don’t have to have the perfect video set up, you just need to talk.

Tweetable Moments:
“These are things that help change people’s lives, but I would have never been able to do it if I didn’t start hitting record.” — Jeff Hampton
“Your audience is not just browsing this stuff for fun. They’re looking to get some real information, and you’re providing the things that you normally provide in a consultation anyway.” — Alay Yajnik
“I don’t ever ask people to subscribe. I’m not asking people to like my video. I’m not asking for any of that. If I’m getting good value, they’ll do that anyway.” — Jeff Hampton
“Most lawyers are hiding their secrets behind a paywall. You true marketers now are giving away their secrets, and they’re selling their implementation. That’s what real marketers do now.” — Jeff Hampton

Thank you to our Sponsor: Counsel CPAs: https://www.counselcpas.com/

Episode References:
Steal Like an Artist by Austin Kleon: https://www.amazon.com/Steal-Like-Artist-Things-Creative/dp/0761169253
About Jeff Hampton:
For many people with self-made wealth, there are two main phases of growth: making money and protecting that money. While these are vital factors in your success, most people are too afraid of losing what they’ve built to reach the full financial independence they desire. Creating your prosperity means you’re keenly aware of what’s at stake if you don’t secure your wealth, but that fear makes most people freeze and brings their growth to a full stop.
Jeff Hampton helps people in this exact situation learn how to protect their assets AND grow their wealth at the same time with the Legacy Protector. By setting up wealth protection systems that are geared towards your overall growth, you will never have to put your prosperity on pause, nor risk what you’ve already built. Your financial potential doesn’t have to stagnate in order to create security, and through the Legacy Protector it never will again. You’ve worked hard to earn your success, now it’s time to protect your assets while maximizing your cash flow.
Connect with Jeff Hampton:
Website: https://jeffhamptonlaw.com/
Website: https://www.youtuberainmakers.com/
The Legacy Builders Podcast: https://jeffhamptonlaw.com/podcast/
Facebook: https://www.facebook.com/jeffhamptonstrlaw
LinkedIn: https://www.linkedin.com/in/jeff-hampton-212ba218
Instagram: https://www.instagram.com/jeffhamptonstrlaw/
YouTube: https://www.youtube.com/@JeffHampton
TikTok: https://www.tiktok.com/@jeffhamptonstrlaw

Connect with Alay Yajnik:
Podcast: http://lawyerbusinessadvantage.com/
One Page Strategic Plan: LawFirmSuccessGroup.com
Email: [email protected]
LinkedIn: linkedin.com/in/alayyajnik
...more
25min
December 12, 2024Automating Billable Time Tracking with Arvind Sujeeth
In this episode, Alay and Arvind discuss:
Why billing is one of the most impactful problems to solve.
The reasons many lawyers dislike billing so intensely.
Implementation of automated billing.

Key Takeaways:
AI, when integrated with the programs you use every day, can track what you’re doing more accurately than you can in hindsight.
AI is not perfect, but it is good at certain tasks, especially when integrated with the right data.
Billables.ai integrates directly with various tools like Microsoft Office, Outlook, Teams, Zoom, Adobe, Chrome, Edge, Clio, and many more.
The best tools for your firm are the ones that you and your employees use. A user-friendly software, like Billables.ai, can help make your life easier in just a few minutes.
Tweetable Moments:
“It’s one of the most impactful problems I think I’ve worked on because of how painful it is for individual attorneys and how much is being left on the table.” — Arvind Sujeeth
“We want to kind of get as close to what you as an attorney would have written yourself. That means learning your own habits, learning your own styles, and your own preferences.” — Arvind Sujeeth
“This tool basically integrates into existing software that the attorney uses, and then it monitors the activity in that software and tries to pre-populate a bill.” — Alay Yajnik
“We’ve tried to take a very kind of multi-pronged approach. We try to minimize the amount of sensitive data that we have to begin with, and then, for the pieces that we do have, making sure that we’re always following state-of-the-art best practices in every dimension.” — Arvind Sujeeth
 
Thank you to our Sponsor:
Counsel CPAs: https://www.counselcpas.com/

About Arvind Sujeeth:
Arvind is the co-founder and CEO of Billables AI, the AI toolkit for modern professional service providers such as lawyers, accountants, and consultants. Billables’ Automated Time Report automatically captures billable activity as users work and generates the first draft of a client bill completely from scratch. Arvind is a serial entrepreneur. His first startup, mines.io, used machine learning and AI to develop sophisticated credit models and disburse micro loans to consumers in emerging markets. Most recently, he was a VP of engineering at SambaNova Systems and helped develop the world’s fastest full-stack, vertically integrated hardware+software platform for generative AI. Arvind holds a Ph.D. and M.S. in computer systems from Stanford University and a B.S. in computer engineering from the University of Texas at Austin.

Connect with Arvind Sujeeth:
Website: https://billables.ai/
Email: [email protected]

Connect with Alay Yajnik:
Podcast: http://lawyerbusinessadvantage.com/
One Page Strategic Plan: LawFirmSuccessGroup.com
Email: [email protected]
LinkedIn: linkedin.com/in/alayyajnik
...more
23min
December 05, 2024The Multi-Generational Law Firm with Sirena Dimas
In this episode, Alay and Sirena (of Marsh McClennan Agency) discuss:
Keys to clear communication in a multi-generational law firm.
Flexibility for better engagement.
Adapting communication styles for specific situations.
The different traits of each generation.

Key Takeaways:
There are currently four generations working in the workplace: Boomers, Gen-X, Millennials, and Gen-Z.
The way we are raised changes the way we receive information.
Gen-X and Millennials are the least likely to want to have a face-to-face conversation.
Continued training, upskilling, and training for new software will help your staff of all generations.

Tweetable Moments:
“Generations have very different ways of communicating because they have new technologies.” — Alay Yajnik
“The name of the game nowadays is flexibility and trying an approach and having an extra one handy in case that one doesn’t work.” — Sirena Dimas
“The youngest generation wants mentorship.” — Sirena Dimas
“Millennials, more than anybody, will stay with the company because of the people they work with.” — Sirena Dimas
 
Thank you to our Sponsor: Counsel CPAs: https://www.counselcpas.com/

About Sirena Dimas:
Sirena Dimas is an employee benefits producer specializing in alternative funding arrangements, data, and employee education at Marsh McLennan Agency.
With over 16 years in the benefits space, Sirena loves what she does. The best part of her day is implementing a design that allows an employer to use their benefit plan as an asset and employee retention tool. She writes plans that are accessible, equitable, and compliant.
Accessible – you can find a doctor, lab, hospital, or pharmacy a reasonable distance from your home or office
Equitable – you can afford to use your benefits and they meet your needs as an individual, without blowing the employer’s budget
Compliant – proactive advising and account management. Part of her process includes multiple check-ins to see how your business is doing and make sure we’re setting up things correctly, taking care of filings in a timely manner, and preparing for changes ahead of time.

Connect with Sirena Dimas:
Website: https://www.marshmma.com/
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/sirena-dimas

Connect with Alay Yajnik:
Podcast: http://lawyerbusinessadvantage.com/
One Page Strategic Plan: LawFirmSuccessGroup.com
Email: [email protected]
LinkedIn: linkedin.com/in/alayyajnik
YouTube: https://www.youtube.com/channel/UC2Ll0W9pnLDf4f3P6HIKqGQ
...more
29min
November 28, 2024Why Lawyers Should Write Books with Melanie Herschorn
In this episode, Alay and Melanie discuss:
The power of having a published book.
What goes into a reputation-building book.
Integrating book marketing into your law firm marketing.

Key Takeaways:
You can put the amazing cases you’ve won in a book. A book is tangible, and winning a case is an event.
What you do every day can be fascinating to someone who isn’t in the field.
You aren’t starting from scratch. As an attorney, you’ve done a lot of writing. Repurpose that content for the book.
Utilizing your book for marketing doesn’t stop after the book launch. It is tangible and can keep you top of your mind, even years after the book was released.

Tweetable Moments:
“It is the single greatest reputation-building tangible item that you can have.” — Melanie Herschorn
“I wrote a book and when we launched it I picked up some clients, but more importantly, it was a good resource for my existing clients, and it was a great thing to talk about with potential referral partners.” — Alay Yajnik
“When you hold a book with your name written on it, it changes who you are.” — Melanie Herschorn
 
Thank you to our Sponsor: Counsel CPAs: https://www.counselcpas.com/

About Melanie Herschorn:
Helping Attorneys, Wealth Experts & 7-figure Business Owners Write, Publish & Promote Signature Books | Increase Income, Influence, and Impact with YOUR Book | Independent Publisher & Book Marketing | Keynote Speaker

Connect with Melanie Herschorn:
Website: https://yourbigimpactbook.com/
Calendar: https://meetmelanie.vip/
Book: Make a Big Impact with Your Book: https://www.amazon.com/Make-Big-Impact-Your-Book/dp/B0CM2BNCBT/
Facebook: https://www.facebook.com/melherschorn
LinkedIn: https://www.linkedin.com/in/melanie-herschorn/
Instagram: https://www.instagram.com/bigimpactbooks

Connect with Alay Yajnik:
Podcast: http://lawyerbusinessadvantage.com/
One Page Strategic Plan: LawFirmSuccessGroup.com
Email: [email protected]
LinkedIn: linkedin.com/in/alayyajnik
...more
23min
November 21, 2024The Art of Influence with Jennifer Gardner
In this episode, Alay and Jennifer discuss:
Why influence matters and what it means.
The skill of influence.
Three reasons lawyers should make influence a priority.
Why connecting with others can be difficult.

Key Takeaways:
Influence is a muscle that can be built and cultivated, no matter your personality type.
As a lawyer, you are an advocate and a leader.
Get out of your head and feel your connection with your clients and your work.
The key to getting people to feel is first to feel yourself.

Tweetable Moments:
“Influence is power. When you can influence, you are very powerful.” — Jennifer Gardner
“I see influence as an opportunity to build a relationship one word at a time.” — Jennifer Gardner
“The only way to feel how other people are feeling is to slow down and get connected to how you feel inside yourself.” — Jennifer Gardner
“This is a combination of things that produces influence: empathy, genuine emotional intelligence, and then being able to effectively demonstrate that.” — Alay Yajnik
 
Episode Reference:
Thinking Fast and Slow by Daniel Kahneman: https://www.amazon.com/Thinking-Fast-Slow-Daniel-Kahneman/dp/0374533555

Thank you to our Sponsor: Counsel CPAs: https://www.counselcpas.com/

About Jennifer Gardner:
Jennifer’s expertise is weaving a compelling, persuasive narrative out of the complex events, emotional dynamics, and circumstances of your dispute or legal problem, and developing a messaging strategy around “what happened” that she uses to position you in the strongest possible way well before trial. She’s always a student of advanced persuasion, influential communication, and trial techniques. She continues to study and train so that she can hone these skills and better serve her clients. Jennifer also assists clients in need of crisis public relations and communications strategy/management. Jennifer B. Gardner Esq., Los Angeles Trial Lawyer

Connect with Jennifer Gardner:
Website: https://jenniferbgardner.com/
Website: https://jgardnerassociates.com/
Twitter: https://x.com/jenbgardner
LinkedIn: https://www.linkedin.com/in/jenniferbgardner/

Connect with Alay Yajnik:
Podcast: http://lawyerbusinessadvantage.com/
One Page Strategic Plan: LawFirmSuccessGroup.com
Email: [email protected]
LinkedIn: linkedin.com/in/alayyajnik
...more
23min
November 14, 2024Building a 7-Figure Business with Phillip Hogan
In this episode, Alay and Phillip discuss:
Taking action on opportunities.
Proactive communication.
Creative solutions to legal issues.
Setting policies and proper training.

Key Takeaways:
Ask questions and take chances. You don’t know what’s possible if you never try anything new.
Communication is key. Clients want to know when a problem happens, not after the fact.
Creative solutions begin during the hiring process.
When you own a company, you set the policies and get people to enforce them.
Tweetable Moments:
“Take your time, build small, and really try to line up your ducks and make sure everything is in order, then you have the greater chances of being successful.” — Phillip Hogan
“Clients will refer your business when you’re solving hard problems for them.” — Alay Yajnik
“One of the things that our clients hate the most is when a problem happens, we don’t tell them about it, and they find out themselves. It begins to deteriorate the trust that has been established.” — Phillip Hogan
“Technology is great, but the business that you’re in, at the end of the day, it’s a people-based business. So if you have the best people, you’re going to win.” — Alay Yajnik
 
About Phillip Hogan:
Phillip Hogan is President of Signing Services of America, LLC, a nationwide notary signing service company with a robust database of attorneys and CFPB-compliant notary signing agents. SSA is headquartered in Atlanta and offers a best-in-class signing and workflow management platform for either in-person notary or remote online notarizations.

Connect with Phillip Hogan:
Website: https://signingservicesofamerica.com/
LinkedIn: https://www.linkedin.com/in/philliphogan

Connect with Alay Yajnik:
Podcast: http://lawyerbusinessadvantage.com/
One Page Strategic Plan: LawFirmSuccessGroup.com
Email: [email protected]
LinkedIn: linkedin.com/in/alayyajnik
...more
26min
November 07, 2024Buying and Selling Law Firms with Jeremy Poock
In this episode, Alay and Jeremy discuss:
How to structure, value, and sell a law practice with a book of business.
Transferring trust and transferring referral sources.
Vetting potential law firms that want to grow by acquisition.
Ensuring successful mergers through listening, adapting, and then growing.

Key Takeaways:
Trust can build via video calls over a short period of time. It does not need to happen in person or over a long period.
The best purchasing firm is a like-kind firm. The best purchaser is a mirror image of the senior attorney from a couple of decades earlier.
When you take on a senior attorney-led law firm, it is instant client growth.
The first 180 days of an M&A transaction should be very structured, preferably with a business coach who can empathize with both sides.

Tweetable Moments:
“We value the firms really simply, and we come up with a percentage of fee sharing on the collections that are attributable to the book of business.” — Jeremy Poock
“The fascinating thing about trust transfer is that it works.” — Jeremy Poock
“You don’t have to make this big capital investment as a purchasing firm. You’re basically paying as you go.” — Alay Yajnik
“When it comes to M&A, the A – the acquisition – is much easier than the M – the merger.” — Jeremy Poock
 
About Jeremy Poock:
Attorney Jeremy E. Poock founded Senior Attorney Match to provide Senior Attorneys with options to transition their practices to successor lawyers or law firms and monetize the law practices that they have developed over the course of their careers.
Jeremy participates in each Senior Attorney Match matter, assisting clients to develop, design, and implement the right succession plan for their practices.

Connect with Jeremy Poock:
Website: https://www.seniorattorneymatch.com/
LinkedIn: https://www.linkedin.com/in/jeremypoock/
Twitter: https://twitter.com/srattorneymatch

Connect with Alay Yajnik:
Podcast: http://lawyerbusinessadvantage.com/
One Page Strategic Plan: LawFirmSuccessGroup.com
Email: [email protected]
LinkedIn: linkedin.com/in/alayyajnik
...more
24min

FAQs about Lawyer Business Advantage:

How many episodes does Lawyer Business Advantage have?

The podcast currently has 260 episodes available.

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