December 26, 2024

Internet Ads that Work with Mary Blackiston

17 minutes

In this episode, Alay and Mary discuss:

Conversion copywriting for marketing.

How copy is different from content.

Expected results when working with a conversion copywriter.

Key Takeaways:

Copywriting is designed to make a person take action.

Not every person is the right audience for your product or service.

What sounds great from a lawyer’s point of view is often terrible from an audience’s point of view.

If your target clients are in a vulnerable state, such as personal injury lawyers, mass tort, or civil rights, those are the ones that will likely benefit most from conversion copywriting.

Tweetable Moments:

“A conversion copywriter is focused on getting the person to take immediate action.” — Mary Blackiston

“I haven’t seen many law firms with conversion copy on their website, and that’s definitely a missed opportunity,” — Mary Blackiston

“There’s a lot of tension between how lawyers write and what needs to be written to get people to take action.” — Alay Yajnik

Thank you to our Sponsor: Counsel CPAs: https://www.counselcpas.com/

About Mary Blackiston:

Mary is a conversion copywriter and Google Ads conversion expert who helps lawyers get more qualified leads and sign more cases — with empathy-driven messaging and tailored paid ad funnels.

Connect with Mary Blackiston:

Website: https://www.thryvedigitalmarketing.com/lawfirmppc

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/marybblackiston/

Instagram: https://www.instagram.com/nomadcopywriting/

Connect with Alay Yajnik:

Podcast: http://lawyerbusinessadvantage.com/

One Page Strategic Plan: LawFirmSuccessGroup.com

Email: [email protected]

LinkedIn: linkedin.com/in/alayyajnik

...more

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By Alay Yajnik and Chelsea Pagan

2020 ratings

December 26, 2024

Internet Ads that Work with Mary Blackiston

17 minutes

In this episode, Alay and Mary discuss:

Conversion copywriting for marketing.

How copy is different from content.

Expected results when working with a conversion copywriter.

Key Takeaways:

Copywriting is designed to make a person take action.

Not every person is the right audience for your product or service.

What sounds great from a lawyer’s point of view is often terrible from an audience’s point of view.

If your target clients are in a vulnerable state, such as personal injury lawyers, mass tort, or civil rights, those are the ones that will likely benefit most from conversion copywriting.

Tweetable Moments:

“A conversion copywriter is focused on getting the person to take immediate action.” — Mary Blackiston

“I haven’t seen many law firms with conversion copy on their website, and that’s definitely a missed opportunity,” — Mary Blackiston

“There’s a lot of tension between how lawyers write and what needs to be written to get people to take action.” — Alay Yajnik

Thank you to our Sponsor: Counsel CPAs: https://www.counselcpas.com/

About Mary Blackiston:

Mary is a conversion copywriter and Google Ads conversion expert who helps lawyers get more qualified leads and sign more cases — with empathy-driven messaging and tailored paid ad funnels.

Connect with Mary Blackiston:

Website: https://www.thryvedigitalmarketing.com/lawfirmppc

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/marybblackiston/

Instagram: https://www.instagram.com/nomadcopywriting/

Connect with Alay Yajnik:

Podcast: http://lawyerbusinessadvantage.com/

One Page Strategic Plan: LawFirmSuccessGroup.com

Email: [email protected]

LinkedIn: linkedin.com/in/alayyajnik

...more