February 20, 2025

Law Firm Marketing Insider Tips with Ron Latz

29 minutes

In this episode, Alay and Ron discuss:

Lead generation and digital marketing.

How to know if your digital marketing company is helping you.

How many leads do you need?

Simple but effective marketing for law firm growth.

Key Takeaways:

There should be trust and a level of transparency between you and your marketing team.

Define, together, with your digital marketing company what the goals and expectations are.

Have multiple conversations with different agencies and ensure there is a cultural and value fit – then it is easier to see which marketing agency may be right for you.

If an agency has promised a certain result and is not achieving it, you should have the option to move to a different agency.

Tweetable Moments:

“What you really need to do is understand what they are going to help you achieve and the goal you are trying to accomplish.” — Ron Latz

“When you start having conversations with the top of the top agencies, for the most part, they are going to have a pretty good idea, based off of your market and your firm size, what those costs are going to be.” — Ron Latz

“If you’re choosing a reputable agency that has some good reviews, some good word of mouth, some testimonials, you should be okay if you treat them well and are professional about things.” — Alay Yajnik

“It is amazing to me how long law firms go without hiring a truly capable marketing person, whether it is a fractional person or a full-time person. It’s a big investment, but it’s one that any growing firm should make.” — Alay Yajnik

Thank you to our Sponsor: Counsel CPAs: https://www.counselcpas.com/

About Ron Latz:

Ron Latz is the founder of LegalFenix, a marketing consulting firm that’s shaking up the way law firms approach their growth strategies. With over 15 years of experience in the legal marketing industry, Ron has been the trusted guide for countless law firms navigating the complex world of marketing. Known for his honesty, vendor-neutral approach, and commitment to delivering results, he’s helped firms align their strategies, optimize their budgets, and rebuild trust in agency relationships. Ron’s all about crafting a blueprint for long-term success and giving law firms the clarity and confidence they need to win.

Connect with Ron Latz:

Website: www.legalfenix.com

LinkedIn: https://www.linkedin.com/in/ronlatz/

Instagram: https://www.instagram.com/legal_fenix/

YouTube: https://www.youtube.com/@LegalFenix

Connect with Alay Yajnik:

Podcast: http://lawyerbusinessadvantage.com/

One Page Strategic Plan: LawFirmSuccessGroup.com

Email: [email protected]

LinkedIn: linkedin.com/in/alayyajnik

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By Alay Yajnik and Chelsea Pagan

2020 ratings