Building brand value rather than just brand awareness, and understanding algorithm requirements, is the secret to success on social media, says George Hawwa, Growth Director of social media agency, Attention Experts. George says the social media landscape has changed dramatically in the last couple of years, and that “likes” and “shares” are no longer a metric of success. To help foster business, he advocates telling your business back story, in engaging and compelling ways. Business Essentials Daily is produced by: SoundCartel <a href="https://soundcartel.com.au/">soundcartel.com.au</a> +61 3 9882 8333See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

Building brand value rather than just brand awareness, and understanding algorithm requirements, is the secret to success on social media, says George Hawwa, Growth Director of social media agency, Attention Experts. George says the social media landscape has changed dramatically in the last couple of years, and that “likes” and “shares” are no longer a metric of success. To help foster business, he advocates telling your business back story, in engaging and compelling ways. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.

Building brand value rather than just brand awareness, and understanding algorithm requirements, is the secret to success on social media, says George Hawwa, Growth Director of social media agency, Attention Experts. George says the social media landscape has changed dramatically in the last couple of years, and that “likes” and “shares” are no longer a metric of success. To help foster business, he advocates telling your business back story, in engaging and compelling ways. Business Essentials Daily is produced by: SoundCartel <a href="https://soundcartel.com.au/" rel="noopener noreferrer">soundcartel.com.au</a> +61 3 9882 8333See <a href="https://omnystudio.com/listener" rel="noopener noreferrer">omnystudio.com/listener</a> for privacy information.

Building your brand value on social media

Business Essentials features interviews with business experts and industry leaders, providing up-to-date, insightful advice on wide-ranging topics, including winning sales strategies, HR issues, mental health and leadership.
Hosted by Grace Jennings-Edquist, the goal is to encourage and inspire a new generation of Australian business owners and entrepreneurs to grow healthier, happier and more profitable businesses.
Business Essentials is a podcast four decades in the making, from SoundCartel, the producers of the world's longest-running business audio magazine by the same name.&nbsp;
Business Essentials is produced by the team at SoundCartel - Nick Schildberger, Grace Jennings-Edquist, Nicole Goodman and Mariah Stonehewer. Technical production by Pete Letts.&nbsp;
Listen and follow in your favourite podcast app and make Business Essentials part of your routine for business success.
Business Essentials <a href="http://www.bedaily.com.au">www.bedaily.com.au</a>
Business Essentials is produced by SoundCartel
<a href="http://www.soundcartel.com.au">www.soundcartel.com.au</a>
+61 3 9882 8333

Business

Business Essentials features interviews with business experts and industry leaders, providing up-to-date, insightful advice on wide-ranging topics, including winning sales strategies, HR issues, mental health and leadership. Hosted by Grace Jennings-Edquist, the goal is to encourage and inspire a new generation of Australian business owners and entrepreneurs to grow healthier, happier and more profitable businesses. Business Essentials is a podcast four decades in the making, from SoundCartel, the producers of the world's longest-running business audio magazine by the same name.  Business Essentials is produced by the team at SoundCartel - Nick Schildberger, Grace Jennings-Edquist, Nicole Goodman and Mariah Stonehewer. Technical production by Pete Letts.  Listen and follow in your favourite podcast app and make Business Essentials part of your routine for business success. Business Essentials www.bedaily.com.au Business Essentials is produced by SoundCartel www.soundcartel.com.au +61 3 9882 8333

Business Essentials features interviews with business experts and industry leaders, providing up-to-date, insightful advice on wide-ranging topics, including winning sales strategies, HR issues, mental health and leadership.
Hosted by Grace Jennings-Edquist, the goal is to encourage and inspire a new generation of Australian business owners and entrepreneurs to grow healthier, happier and more profitable businesses.
Business Essentials is a podcast four decades in the making, from SoundCartel, the producers of the world's longest-running business audio magazine by the same name.&nbsp;
Business Essentials is produced by the team at SoundCartel - Nick Schildberger, Grace Jennings-Edquist, Nicole Goodman and Mariah Stonehewer. Technical production by Pete Letts.&nbsp;
Listen and follow in your favourite podcast app and make Business Essentials part of your routine for business success.
Business Essentials <a href="http://www.bedaily.com.au" rel="noopener noreferrer">www.bedaily.com.au</a>
Business Essentials is produced by SoundCartel
<a href="http://www.soundcartel.com.au" rel="noopener noreferrer">www.soundcartel.com.au</a>
+61 3 9882 8333

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