Crown Affair, founded by Dianna Cohen, is a modern haircare brand that emphasizes the importance of ritual in personal care. The brand is known for its handcrafted tools and clean, effective formulas, designed to not only enhance the health of your hair but also transform your relationship with it. Crown Affair’s approach encourages mindfulness in daily routines, turning haircare into a moment of self-care. Their products are thoughtfully created to blend functionality with a sense of luxury, making the experience of caring for your hair both effective and enjoyable. Under Cohen’s leadership, Crown Affair continues to set a new standard in the haircare industry by prioritizing quality, sustainability, and intentional living..

In this episode, Dianna also discusses:

• Working in consumer for a decade prior to launching the brand
• Hair as a powerful reflection of inner-self
• Being first doesn’t mean you will “win” the category
• Launching in Sephora and expanding into DTC
   

We hope you enjoy this episode and gain valuable insights into Dianna’s journey and the growth of Crown Affair. Don't forget to subscribe to the Glam & Grow podcast for more in depth conversations with the most incredible brands, founders, and more.

Be sure to check out Crown Affair at www.crownaffair.com and on Instagram at @crownaffair

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