Episode Description

On this week’s episode of the podcast, Andrew meet personal brand specialist Ellie Middleton. In 2021, Ellie made a post on LinkedIn questioning what acting ‘professional’ on social media really is in the modern day. The post became a viral trend reaching over a million people. In the episode, Andrew and Ellie discuss the post that made her go viral, and the impact it had. Ellie also explains the importance of personal brand and reveals some useful tips neurodivergents can use to build their own.

Top quotes

“My biggest piece of advice when building a personal brand is to build it around yourself, who you are, and your values.” - Ellie Middleton

“My mantra to life is embrace yourself. Embracing myself has given me the confidence to do whatever I want.” - Andrew Kitley

About the guest

Ellie Middleton is an influencer and personal brand specialist who has ADHD & autism. In 2021, Ellie made a post on LinkedIn questioning what acting ‘professional’ on social media really is in the modern day. The post went viral with many others posting their version of what a professional really looks like - asserting that you can have any hairstyle, any form of clothing, or any number of tattoos etc. The post became a viral trend proving that there's more to being professional than appearances. Ellie’s original post would end up reaching over a million people. As of January 2022, Ellie has over 20,000 followers on LinkedIn. Ellie is also a foodie & micro-influencer at @lifewithmidds.

About the host

The Invisible Gift is hosted by entrepreneur and dyslexic, Andrew Kitley. With twenty years experience, Andrew Kitley has worked his way up the metaphorical and literal ladder to become Managing Director of Kitall: an engineering firm. Under Andrew's guidance, Kitall is now one of the most sought after names to complete complex engineering projects in the UK. In each episode of The Invisible Gift, Andrew seeks the advice and inspiration of a fellow trailblazer who has defied the odds to achieve the extraordinary - turning the challenge of neurodiversity into a gift.

Resources

https://www.kitall.co.uk/

https://www.onefineplay.com/

https://www.linkedin.com/in/elliemidds/