Setbacks early on can reshape everything.
They can alter your future strategy, shift your appetite for risk, and — if you’re patient — quietly set you up for success while others chase growth at any cost.

As with any company, “figuring it out” is part of the job. And sometimes, that figuring it out happens faster than you’d ever hope.

The challenges you face early in your cannabis journey become the lens you see the world through — for better or worse. Those lessons, combined with the financial discipline from previous chapters of life, shape your decision-making, your culture, and your tolerance for this chaotic industry.

And as cannabis braces for consolidation and a $6B debt wall, that slow, methodical approach might prove to be the ultimate advantage.

This week we sit down with Jared Maloof, CEO of Standard Wellness, to discuss:
• How early mistakes built long-term discipline
• Why focused, prudent capital deployment became Standard’s superpower
• The playbook across Utah, Ohio, and beyond
• Conversations with Carl Icahn 

Chapters

00:00 Introduction to the Cannabis Journey

02:55 Transitioning into the Cannabis Industry

06:10 Challenges in the Early Days

09:07 Expanding into New Markets

11:58 Navigating Regulatory Differences

15:06 Operational Efficiencies and Vertical Integration

17:55 The Future of Cannabis Expansion

25:52 Navigating the Licensing Landscape

27:40 Market Dynamics and Qualifying Conditions

29:12 Interstate Commerce Considerations

31:43 The Impact of Hemp on the Cannabis Market

34:25 Consumer Perception and Market Competition

38:20 The Future of Cannabis Beverages

40:16 Opportunities Amidst Industry Challenges

44:20 Leveraging AI in Cannabis Operations

46:15 The Importance of Uplifting for Industry Growth

Summary

In this episode, Bryan Fields and Kellen Finney engage with Jared Maloof, CEO of Standard Wellness, to explore the evolving landscape of the cannabis industry. Jared shares his journey from finance to cannabis, detailing the challenges faced in Ohio's market, the strategic decisions made for expansion into states like Utah, and the complexities of operating in a highly regulated environment. The conversation also touches on the impact of external factors, the role of AI in operations, and the future prospects of the cannabis market.

Guest Links:

https://www.linkedin.com/company/standard-wellness-company/

https://www.standardwellness.com/

https://www.linkedin.com/in/jaredmaloof/

Our Links

Bryan Fields on Twitter

Kellan Finney on Twitter

The Dime on Twitter

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