AI is moving fast. Most hobby businesses are not.

In Episode 6 of Built for the Hobby, Brett sits down with Scott Lock, CEO and Co-Founder of InfernoRed 
Technology, to talk about what AI means for hobby operators in 2026.

This is not hype.

This is practical.

Scott breaks down:

• Why most businesses are underusing AI
• Where small hobby shops can remove friction today
• How automation can protect your margins
• Why waiting is the riskiest strategy
• How to think about AI without chasing shiny objects

If you run a $500K shop or a $5M operation, this conversation is about you.

AI will not replace your business.

But someone who learns how to use it might.

If you are AI-curious but stuck using ChatGPT like Google, this episode gives you a clear next step.

Built for the Hobby is about one thing: helping operators think better and build smarter.

Check out the awesome software that InfernoRed Technology can build for you.

Get your free copy of Collecting For Keeps: Finding Meaning In A Hobby Built On Hype

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