Built Local

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In this episode of the Built Local Podcast, we sit down with Adam, founder of Dog Doody Patrol, to break down how he built a purpose-driven poop scooping business from the ground up.

What started as an idea to help reduce dog surrenders and save animals’ lives turned into a growing local service business with 80+ recurring customers — all built through consistency, branding, and going above and beyond for every client.

Adam shares how he slowly grew the business while working a 9 to 5, the moment he went all-in, and how simple strategies like Facebook groups, truck branding, and community involvement helped him scale.

If you're starting (or thinking about starting) a home service business, this episode is packed with real, practical advice you can apply immediately.

🔗 About Dog Doody Patrol

👉 Website: https://www.dogdoodypatrol.com/

👉 Social Media: https://www.instagram.com/dogdoodypatrol/

🎯 What This Video Covers
• How Adam turned a simple idea into a real business
• The deeper mission behind Dog Duty Patrol (saving dogs’ lives)
• Why he originally quit — and why he came back to it
• Building a business slowly while working a full-time job
• How he reached 80+ recurring customers
• The power of going above and beyond for customers
• Small actions that build long-term reputation and referrals
• Why Facebook is still the #1 customer acquisition channel
• Using truck wraps and trailers as “rolling billboards”
• Overcoming the stigma around poop scooping businesses
• When and how to quit your 9 to 5
• Creative marketing ideas (parades, costumes, one-wheel branding)
• How to stand out in a simple, “unsexy” business
• The real impact of Google reviews on growth
• Why slowing down early leads to faster growth later

⏱️ Timestamps

0:00 Intro
0:30 Adam’s background and business story
1:30 The deeper mission behind the business
3:00 Why he quit early and came back years later
4:30 Starting with no blueprint
6:00 Growing to 80+ recurring customers
7:30 Going above and beyond for customers
9:00 How he gets customers (Facebook, Google, truck ads)
10:00 Biggest challenges in growth
11:00 Breaking the stigma around poop scooping
12:15 Quitting his 9 to 5
14:00 Growth plans for the future
15:00 Creative marketing ideas (parades, branding)
16:00 Experience with Review Harvest
17:00 Review growth results
18:00 Advice for new business owners

#PooperScooperBusiness #LocalBusiness #Entrepreneurship #HomeServiceBusiness #GoogleReviews #SmallBusiness #BuiltLocal #DogBusiness #ServiceBusiness #ReviewMarketing

⭐️ Get More Google Reviews On Autopilot — Start Free Today: https://link.reviewharvest.com/yt 

🧲 Join our free community for 1-on-1 help getting more customers on Google: https://www.skool.com/10-minute-marketer-6759

In this episode of the Built Local Podcast, we sit down with Matthias, owner of Ike Security Lockout, to break down how he built a legit locksmith business from the ground up… after starting in one of the shadiest corners of the industry.

From working inside a scam operation to becoming a licensed, honest business owner with hundreds of 5-star reviews, Matthias shares the raw truth about the locksmith industry, how scams actually work, and what it takes to stand out as a legitimate service provider.

We also dive into how he generates customers, builds trust, prices high-ticket jobs like car key programming and safe drilling, and how he scaled his Google presence using review systems like Review Harvest.

This is a must-watch if you’re in home services, local business, or just want to hear wild real-world stories from the field.

🔗 About Ike Security Lockout

👉 Website: https://ikessecurityandlock.com/

👉 Social Media: https://www.facebook.com/profile.php?id=100087923107322&mibextid=LQQJ4d
https://www.instagram.com/ikessecurityandlock?igshid=NTc4MTIwNjQ2YQ

🎯 What This Video Covers
• How locksmith scams actually work (inside perspective)
• Transitioning from shady operations to a legit business
• Getting licensed, bonded, and insured the right way
• How to generate customers in a saturated local market
• Why Google reviews are everything for locksmiths
• Real pricing breakdowns (lockouts, key fobs, safes)
• How car key programming and advanced locksmithing works
• The truth about cancellations and competition in emergency services
• Creative ways to get your first customers (cards, subcontracting, Google)
• How to build trust in a “scam-heavy” industry
• Customer communication strategies that lead to 5-star reviews
• Why most review strategies fail and what actually works
• Wild real-life locksmith stories (you won’t believe these)

⏱️ Timestamps

0:00 Intro
0:20 Matthias’ background and business overview
1:10 How he got started in a scam locksmith operation
2:30 How locksmith scams actually work
3:40 Real customer scam story
4:30 How he learned the locksmith skill
5:20 Types of locksmith jobs (lockouts vs keys)
6:30 Why lockouts are NOT profitable
8:00 Car key programming explained
9:10 Pricing breakdown (cars and safes)
10:30 Learning the trade (courses vs YouTube)
11:40 Getting first customers
13:00 Building a legit business (branding, licensing)
14:30 Growth plans and expansion strategy
15:00 How he gets 5-star reviews consistently
16:00 Advice for new service business owners
17:00 Experience with Review Harvest
18:30 Massive review growth results
19:30 CRAZY locksmith stories

#LocksmithBusiness #LocalBusiness #Entrepreneurship #ServiceBusiness #GoogleReviews #SmallBusiness #BuiltLocal #HomeServiceBusiness #MarketingForContractors #ReviewMarketing

⭐️ Get More Google Reviews On Autopilot — Start Free Today: https://link.reviewharvest.com/yt 

🧲 Join our free community for 1-on-1 help getting more customers on Google: https://www.skool.com/10-minute-marketer-6759

If you run a local service business and wonder what it really takes to grow from zero customers to hundreds of recurring clients, this episode tells that story. Matt from Poo Squad in Kansas City left a 16 year career in grocery retail to start a poop scooping company from scratch. In the beginning it was just him, a rake, and a bucket, grinding through networking events and community groups to find the first customers. Five years later the company serves more than 700 recurring clients and has built a strong reputation across Kansas City by focusing on consistent service, communication, and showing up when competitors do not.

Matt breaks down the practical strategies that helped the business grow, including attending local networking events, joining the Chamber of Commerce, leveraging Facebook marketing, and building a team that cares about service quality. He also shares how improving their Google reviews transformed their online presence, jumping from about 70 reviews to nearly 400 in a short time after implementing a simple review system. If your goal is to build a stronger local brand, attract more customers online, and scale a service business through trust and reputation, this episode is packed with real lessons you can apply immediately.

⭐️ Get More Google Reviews On Autopilot — Start Free Today: https://link.reviewharvest.com/yt 

🧲 Join our free community for 1-on-1 help getting more customers on Google: https://www.skool.com/10-minute-marketer-6759

If you run a carpet cleaning or floor care business and want to get more Google reviews, stand out in a crowded local market, and turn your reputation into more booked jobs, this episode shows exactly what that can look like. Q from Jones Carpet Care in Huntsville, Alabama shares how he went from building the business part time while working in commercial facilities to going full time and growing in a fast expanding market. He also explains why trust, face to face networking, and doing great work consistently helped lay the foundation for long term growth.

Q also breaks down what happened when Jones Carpet Care finally put a real review system in place. After starting with around 30 Google reviews, they grew to 129 all five star reviews, and customers now regularly call them out as one of the top rated carpet and floor care companies in the area. He shares how Review Harvest integrated with their existing software, made review requests effortless, and helped turn years of happy customers into public proof online. If your goal is more local credibility, stronger Google visibility, and more calls from customers already ready to trust you, this is a review strategy worth paying attention to.

⭐️ Get More Google Reviews On Autopilot — Start Free Today: https://link.reviewharvest.com/yt 

🧲 Join our free community for 1-on-1 help getting more customers on Google: https://www.skool.com/10-minute-marketer-6759

If you run a home service business and want to grow something that’s actually valuable one day, this episode dives into what it looks like to buy, scale, and structure a company with the end in mind. Nick Sanchez from Tres Plus in Atlanta shares how he went from working in the tree industry while in college to acquiring an established tree service business through a traditional acquisition. Instead of starting from scratch, he spent months calling hundreds of companies, negotiating with owners, and ultimately structuring a deal that allowed him to take over a company with a strong reputation, experienced team, and more than two decades of operating history.

Nick also breaks down what really makes a service business valuable. He explains why clean books, strong management, and clear systems matter more than flashy revenue numbers, and how implementing simple tools like CRM software helped streamline operations immediately after the acquisition. He also shares how focusing on Google visibility and customer reviews dramatically improved their online presence, growing from around 130 reviews to nearly 300 and helping the company rank higher in a competitive Atlanta market. If your goal is to build a local service company that generates consistent leads, attracts buyers in the future, and grows through systems instead of chaos, this conversation is packed with lessons worth applying.

⭐️ Get More Google Reviews On Autopilot — Start Free Today: https://link.reviewharvest.com/yt 

🧲 Join our free community for 1-on-1 help getting more customers on Google: https://www.skool.com/10-minute-marketer-6759

If you run a local service business and want proof that you do not need a flashy startup idea to build something real, this episode delivers exactly that. Ken from Scoop Patrol shares how he left the corporate world and turned dog poop cleanup into a fast-growing local business in Ohio. What started as a simple idea after years of breeding dogs became a serious operation built on consistency, customer communication, and a willingness to learn marketing from scratch. In less than a year, he grew from zero to nearly 150 recurring clients by staying relentless, learning Facebook ads, and treating the business like much more than just a side job.

Ken also breaks down the systems that helped him grow, including fast lead follow-up, real photo-based advertising, strong branding, and constant communication that keeps customers confident in the service. He shares how Google reviews became a major part of building trust, growing from around 20 reviews to more than 80 with a perfect five star rating. If your goal is to grow a home service business, build a stronger reputation online, and turn persistence into predictable local revenue, this is a strategy worth paying attention to.

⭐️ Get More Google Reviews On Autopilot — Start Free Today: https://link.reviewharvest.com/yt 

🧲 Join our free community for 1-on-1 help getting more customers on Google: https://www.skool.com/10-minute-marketer-6759

If you run a pressure washing or window cleaning business and want to grow from a side hustle into a real local brand, this episode shows what that journey can look like. Taylor Wood started his business at 19 with little more than determination, a beat up van, and a willingness to do whatever it took to get the first few jobs. What began as a simple experiment in Santa Rosa Beach grew over the years into Optimum Window Cleaning and Pressure Washing, a long standing local company built on persistence, strong customer service, and learning how to earn trust one job at a time.

Taylor also shares the real lessons behind the growth, including the challenges of hiring, maintaining quality, investing in better equipment, and putting money into marketing instead of trying to do everything the cheap way. He explains why Google has become the biggest driver of visibility, why reviews matter so much in local service businesses, and how building a strong reputation online has helped fuel their growth. If your goal is more leads from Google, stronger credibility in your market, and a service business that keeps growing year after year, this is a practical story worth paying attention to.

⭐️ Get More Google Reviews On Autopilot — Start Free Today: https://link.reviewharvest.com/yt 

🧲 Join our free community for 1-on-1 help getting more customers on Google: https://www.skool.com/10-minute-marketer-6759

If you run an independent insurance agency and want to get more Google reviews, rank higher on Google Maps, and generate more quote requests, this clip shows what happens when reviews stop being “hope people remember us” and become a real system. Rob’s agency has been in business 37 years and started Review Harvest with about 212 reviews, mostly relying on clients leaving reviews out of goodwill. After a couple months, they jumped to 285 reviews, and he’s already seeing the impact where it matters: more visibility, more traffic to the website, and more people submitting their info so the team can quote and close new policies.

Rob also shares a simple, repeatable workflow any agency can copy: collect customer details in a basic form, export as a CSV, upload contacts, and let the review engine run. Then they celebrate wins internally in Slack whenever a client names an employee, which boosts morale in an industry where people rarely “give you flowers” even when you do great work. If your goal is more inbound leads for “insurance agency near me,” stronger trust online, and a steady flow of new reviews that compound over time, this is exactly the review strategy to model.

⭐️ Get More Google Reviews On Autopilot — Start Free Today: https://link.reviewharvest.com/yt 

🧲 Join our free community for 1-on-1 help getting more customers on Google: https://www.skool.com/10-minute-marketer-6759

If you want to understand how to turn a seasonal hustle into a scalable, year-round service business, Ray’s story is a perfect blueprint. Starting as a side job while working as an engineer, he grew Ray’s Holiday Lights into a business serving over 300 homes by focusing on quality installs, customer experience, and smart service expansion. What began with basic seasonal installs evolved into high-ticket permanent lighting, patio lighting, and landscape lighting—unlocking consistent revenue beyond just the holiday season.

One of the biggest takeaways is how Ray transitioned from relying purely on word of mouth to building a real marketing engine. Yard signs, direct mail, and especially Facebook ads helped generate demand, but what converts that demand is trust—driven heavily by Google reviews. He went from barely asking for reviews to nearly hitting 100 in a short time, proving that systems (not effort alone) are what scale reputation. Combined with his obsession with overdelivering—fixing issues before customers even ask and maintaining strong communication—this is what fuels repeat business and referrals.

Ray also shares a key mindset shift that most service business owners learn the hard way: being the cheapest client choice often leads to the worst customers. Instead, positioning yourself around quality and reliability attracts higher-value clients who are easier to work with and more profitable long term. If you’re building a home service business, this episode is a masterclass in moving from side hustle to structured growth, while building a brand people trust and recommend.

⭐️ Get More Google Reviews On Autopilot — Start Free Today: https://link.reviewharvest.com/yt 

🧲 Join our free community for 1-on-1 help getting more customers on Google: https://www.skool.com/10-minute-marketer-6759

If you run a home service business and want to grow something that’s actually valuable one day, this episode dives into what it looks like to buy, scale, and structure a company with the end in mind. Nick Sanchez from Tres Plus in Atlanta shares how he went from working in the tree industry while in college to acquiring an established tree service business through a traditional acquisition. Instead of starting from scratch, he spent months calling hundreds of companies, negotiating with owners, and ultimately structuring a deal that allowed him to take over a company with a strong reputation, experienced team, and more than two decades of operating history.

Nick also breaks down what really makes a service business valuable. He explains why clean books, strong management, and clear systems matter more than flashy revenue numbers, and how implementing simple tools like CRM software helped streamline operations immediately after the acquisition. He also shares how focusing on Google visibility and customer reviews dramatically improved their online presence, growing from around 130 reviews to nearly 300 and helping the company rank higher in a competitive Atlanta market. If your goal is to build a local service company that generates consistent leads, attracts buyers in the future, and grows through systems instead of chaos, this conversation is packed with lessons worth applying.