Built Local

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If you run a local service business and want proof that you do not need a flashy startup idea to build something real, this episode delivers exactly that. Ken from Scoop Patrol shares how he left the corporate world and turned dog poop cleanup into a fast-growing local business in Ohio. What started as a simple idea after years of breeding dogs became a serious operation built on consistency, customer communication, and a willingness to learn marketing from scratch. In less than a year, he grew from zero to nearly 150 recurring clients by staying relentless, learning Facebook ads, and treating the business like much more than just a side job.

Ken also breaks down the systems that helped him grow, including fast lead follow-up, real photo-based advertising, strong branding, and constant communication that keeps customers confident in the service. He shares how Google reviews became a major part of building trust, growing from around 20 reviews to more than 80 with a perfect five star rating. If your goal is to grow a home service business, build a stronger reputation online, and turn persistence into predictable local revenue, this is a strategy worth paying attention to.

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If you run a home service business and want to grow something that’s actually valuable one day, this episode dives into what it looks like to buy, scale, and structure a company with the end in mind. Nick Sanchez from Tres Plus in Atlanta shares how he went from working in the tree industry while in college to acquiring an established tree service business through a traditional acquisition. Instead of starting from scratch, he spent months calling hundreds of companies, negotiating with owners, and ultimately structuring a deal that allowed him to take over a company with a strong reputation, experienced team, and more than two decades of operating history.

Nick also breaks down what really makes a service business valuable. He explains why clean books, strong management, and clear systems matter more than flashy revenue numbers, and how implementing simple tools like CRM software helped streamline operations immediately after the acquisition. He also shares how focusing on Google visibility and customer reviews dramatically improved their online presence, growing from around 130 reviews to nearly 300 and helping the company rank higher in a competitive Atlanta market. If your goal is to build a local service company that generates consistent leads, attracts buyers in the future, and grows through systems instead of chaos, this conversation is packed with lessons worth applying.

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If you run a carpet cleaning or floor care business and want to get more Google reviews, stand out in a crowded local market, and turn your reputation into more booked jobs, this episode shows exactly what that can look like. Q from Jones Carpet Care in Huntsville, Alabama shares how he went from building the business part time while working in commercial facilities to going full time and growing in a fast expanding market. He also explains why trust, face to face networking, and doing great work consistently helped lay the foundation for long term growth.

Q also breaks down what happened when Jones Carpet Care finally put a real review system in place. After starting with around 30 Google reviews, they grew to 129 all five star reviews, and customers now regularly call them out as one of the top rated carpet and floor care companies in the area. He shares how Review Harvest integrated with their existing software, made review requests effortless, and helped turn years of happy customers into public proof online. If your goal is more local credibility, stronger Google visibility, and more calls from customers already ready to trust you, this is a review strategy worth paying attention to.

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If you run a local service business and wonder what it really takes to grow from zero customers to hundreds of recurring clients, this episode tells that story. Matt from Poo Squad in Kansas City left a 16 year career in grocery retail to start a poop scooping company from scratch. In the beginning it was just him, a rake, and a bucket, grinding through networking events and community groups to find the first customers. Five years later the company serves more than 700 recurring clients and has built a strong reputation across Kansas City by focusing on consistent service, communication, and showing up when competitors do not.

Matt breaks down the practical strategies that helped the business grow, including attending local networking events, joining the Chamber of Commerce, leveraging Facebook marketing, and building a team that cares about service quality. He also shares how improving their Google reviews transformed their online presence, jumping from about 70 reviews to nearly 400 in a short time after implementing a simple review system. If your goal is to build a stronger local brand, attract more customers online, and scale a service business through trust and reputation, this episode is packed with real lessons you can apply immediately.

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Sam shares how he went from zero to $10K/month in 6 months by using cold calling, review automation, and local SEO upsells. In this interview, he breaks down the mindset, sales background, churn lessons, pricing, Merchant upsells, and the daily reps it took to grow a lean agency business in Australia with HighLevel and Google review services.

ALREADY A HIGHLEVEL USER?! You can still get all of my bonuses when you upgrade your plan with my link 👉  https://claylawrence.link/BDziHKd

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🛑 IMPORTANT 🛑 : Do not use an ad blocker, an incognito tab, or a Chrome extension when signing up! It will block the tracking link, and you will NOT receive any of my bonuses!

If you signed up with my link and have not received your bonuses, do this:
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ANY GUEST SOCIAL MEDIAS AND LINKS GO HERE

Want 1-1 Coaching From Me? Click Here 👉 https://go.reviewharvest.com/widget/groups/1-1-coaching-calls

The AI SEO Tool We Use For Our Clients (Merchynt): https://merchynt.com/paige?fpr=clay

Instantly.ai sign-up link 👉 https://instantly.ai/?via=clay-lawrence

Gling AI Editor: https://gling.ai/?via=clay

Riverside Podcasting Software: https://riverside.sjv.io/5kamYn

Here's EVERYTHING I use to record my YouTube Videos: https://www.amazon.com/shop/claylawrence/list/2B6FFCUMTXQF8?ref_=aip_sf_list_spv_ofs_mixed_d&ccs_id=d30bb940-d21d-4d7b-bd9d-c4c5320fd958

If you want to learn from someone who’s in the trenches — not just selling theory — here's what this video covers:

• From zero to $10K per month in 6 months 🇦🇺
• Finding Clay through YouTube and starting with HighLevel 📺
• Why the technical setup felt overwhelming at first 🤯
• Using cold calling as the main client acquisition channel ☎️
• Sales background from solar, timeshares, and door knocking 💼
• First 2 clients in week two and early delivery panic 😅
• Lessons from running an e-bike business before agency life 🚲
• Why digital services beat physical product logistics freedom-wise 💻
• Cold calling script basics: reviews problem, growth fit, book the call 🎯
• Australia Twilio costs and how review reactivation still works 💬
• Review pricing: $149 starter, $289 growth, $389 pro 💵
• Merchant upsell pricing: $1.5K setup style offers plus recurring SEO 📈
• Combining reviews, Merchant, and websites for stronger rankings 🌐
• Handling churn, spam-flagged numbers, and bad calling days mentally 🧠
• Realistic path to $30K months through delegation, ads, and systems 🚀

#SMMA #MarketingAgency #ColdCalling #HighLevel #GoogleReviews #ReviewAutomation #LocalSEO #Merchant #AgencyGrowth #ClientAcquisition #EntrepreneurMindset #SalesTips #RecurringRevenue #OnlineBusiness #AustraliaBusiness

Disclosure: I am an independent entity from HighLevel. I am not an agent or employee of HighLevel and have no authority to make binding contracts or represent HighLevel. I receive referral payments from HighLevel. The opinions expressed here are my own and shall NOT be interpreted or considered as representations, guarantees, or statements made by HighLevel Inc or any of its subsidiaries, agents, or assigns.

Results are not guaranteed.

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In this episode of the Built Local Podcast, Clay Lawrence sits down with Gage Lake, a marketer who has helped exterior cleaning companies generate over $9 million in revenue using Facebook ads. Together, they break down why most pressure washing and exterior cleaning ads fail, and what actually works in 2026 and beyond.

Gage explains why content quality beats ad hacks, why discounts attract the wrong customers, and what types of videos instantly build trust and position a company as the premium option in their market. Clay also connects the dots to how local businesses win long-term, including the role of reputation, reviews, and filtering for better clients.

This conversation is packed with actionable strategies for exterior cleaning owners who want more leads, better customers, and a stronger brand that stands out in a crowded market.

Check out Gage Lake's socials:

https://www.youtube.com/@UCGXAFu-oW-XOIyeQf8EDxdA 
https://www.facebook.com/gage.lake.899213/

🔥 What This Episode Covers

• The #1 Facebook ad mistake exterior cleaning companies make
• Why “before and after” ads usually flop
• Why discounts attract low-quality customers
• How to create content that resonates with real people
• The 4 easiest content types to film that build trust fast
• What matters most post-Andromeda: creative vs campaign setup
• How to position your company for higher-end neighborhoods
• Why content is no longer optional in 2026
• The mindset and fundamentals for owners just getting started
• How to qualify leads and attract better clients (the “Harvard” filter)

⏱ Timestamps

00:00 – Why exterior cleaning businesses fail (it’s not the cleaning)
00:37 – Meet Gage Lake + $9M in results with Facebook ads
01:10 – The biggest mistake: bad content and weak positioning
02:15 – What makes Gage cringe (and wastes ad money)
02:59 – Why discounts and pricing on ads attract the wrong clients
05:10 – How Gage got into the exterior cleaning ad space
07:30 – What matters most today: content vs ad setup
09:40 – Mistakes Facebook “recommends” that hurt performance
12:40 – The easiest content to film (4 proven formats)
17:20 – Why story and personality ads win right now
20:10 – Why content is a necessity, not a channel
23:10 – Real examples: HOA, home selling, angle-based targeting
27:10 – What changes in 2026–2027 for exterior cleaning marketing
31:50 – Advice for new pressure washing owners (fundamentals)
33:40 – Who Gage works best with + how to find him
34:20 – Clay’s meta lesson: qualifying clients like Harvard

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In this episode of The Local Podcast, I sit down with Daniel, founder of Event Doctors, a fast-growing dryer vent cleaning company based in Port St. Lucie, Florida.

Daniel shares how he went from zero tool experience to building a multi-truck home service business doing large multi-unit contracts, generating recurring revenue, and becoming the #1 ranked dryer vent cleaning company in his area.

We talk about Facebook ads for home services, high-converting offers, upselling the right way, scaling from residential into commercial contracts, and how Review Harvest helped him outrank competitors with over 200 Google reviews in under two years.

If you’re a home service business owner, local contractor, or entrepreneur looking to grow in 2026, this episode is packed with real, practical strategies you can apply immediately.

🔥 What We Cover

• How Daniel started a dryer vent cleaning business from scratch
• Breaking $10K in the first month using Facebook ads
• The “Grand Slam Offer” for local service businesses
• How to increase your average ticket from $197 to $500
• Scaling from one truck to multiple trucks
• Winning $70,000+ multi-unit contracts
• Why relationship building beats paid ads for commercial deals
• How Google reviews became his “secret weapon”
• The power of recurring revenue in home services
• Why you should start small and think big

📍 Connect With Daniel & Event Doctors

🌐 Website: https://yourventdoctors.com/
📘 Facebook: https://www.facebook.com/profile.php?id=61559949964358
📸 Instagram: https://www.instagram.com/dryer_vent_doctors/
▶️ LinkedIn: https://www.linkedin.com/company/vent-doctors/?viewAsMember=true

If you’re in Port St. Lucie or surrounding areas and need dryer vent cleaning, mention “Clay 2026” for $50 off your first service.

⏱ Timestamps

00:00 – Why reviews are the secret weapon
01:03 – How Daniel got started
03:45 – Launching the business in a new market
05:33 – Flooding a customer’s laundry room (lesson learned)
08:00 – Breaking $10K with Facebook ads
12:10 – Crafting a high-converting offer
14:30 – Upsells that double your ticket size
18:40 – Scaling into multi-unit contracts
23:05 – Building commercial relationships
25:52 – How Review Harvest helped dominate Google
28:26 – Start small, think big

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In this episode, Clay Lawrence sits down with Ty Frames, the owner of Cruces Scoopers, a fast-growing pet waste removal business in Las Cruces, New Mexico. In under a year, Ty has grown from zero to 130+ recurring customers, all while staying solo and building real momentum in his local market.

Ty shares the unexpected origin story behind his business, how a simple idea from his teenage son turned into a profitable home service company, and why putting a real face behind the brand completely changed his growth trajectory. He breaks down what’s actually working for customer acquisition, including Facebook groups, local ads, speed-to-lead, and why overcomplicating marketing holds most business owners back.

This conversation dives into the realities of scaling a service business, hiring, working seven days a week, and doing the little things that keep customers loyal. It’s a raw, practical breakdown for anyone considering poop scooping, home services, or local business ownership in general.

🔥 What This Video Covers

• How Ty grew to 130+ customers in under a year
• Turning an “embarrassing” idea into a legit business
• Why putting your face behind the brand builds trust fast
• Facebook groups vs paid ads for local services
• Speed-to-lead and closing customers before they go cold
• Offers that convert without giving away free labor
• Lead forms vs website traffic for ads
• Following up by phone vs text (and when each works best)
• Working weekends, burnout, and when to start hiring
• How Ty went full-time after replacing his previous income
• Going above and beyond to retain customers
• How Review Harvest helped double and triple reviews
• Simple customer service habits that most competitors ignore
• Advice for new home service business owners

⏱ Timestamps

00:00 – Meet Ty Frames from Cruces Scoopers
01:11 – How the poop scooping idea started
02:28 – Launching the business and early growth
02:35 – Hitting 130+ customers solo
03:08 – Why putting his face on the brand changed everything
04:14 – Community events and local trust
05:13 – Review Harvest overview
07:15 – Facebook groups vs paid ads
08:22 – Lead forms and speed-to-lead
09:42 – Offers that convert without free cleanups
10:39 – Phone calls vs texting leads
11:42 – Growth goals and hiring plans
12:39 – Going full-time and leaving the old business
13:17 – Retention, service, and customer experience
15:21 – Review growth with Review Harvest
17:10 – Where to find Cruces Scoopers
17:58 – Advice for new service business owners

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🧲 Join our free community for 1-on-1 help getting more customers on Google: https://www.skool.com/10-minute-marketer-6759

Get ready for a masterclass in premium house cleaning, team culture, and sustainable growth. On this episode of the Built Local Podcast, Clay Lawrence sits down with Jay Archer from Maid Brigade Jacksonville, a house cleaning company that aims to be the “Ritz Carlton of house cleaning.” Jay shares how Maid Brigade rebuilt its reputation after taking over a struggling operation, why taking care of employees first creates raving customers, and how innovation in cleaning helped them stay ahead before and during Covid.

Jay also breaks down the real-world shift from flyers and door hangers to Google and online reputation, plus how Review Harvest helped Maid Brigade go from about 110 Google reviews to 185 in just a few weeks.

If you run a home service business, cleaning business, or any local company trying to get more customers from Google, this episode is packed with practical takeaways.

https://www.maidbrigade.com/fl/jacksonville/
https://www.facebook.com/maidbrigade

About This Episode

Jay Archer and the team at Maid Brigade Jacksonville focus on high-end customer service, long-term staff retention, and an innovative “pure cleaning” process using electrolyzed water for degreasing and disinfecting. Jay explains how strong customer relationships, consistent teams, and a people-first culture create a cleaning experience that keeps clients for years and drives word-of-mouth growth.

This conversation also highlights why Google reviews matter, how customers search today, and how automation can help busy owners stay consistent without adding another task to the daily grind.

What This Episode Covers

•Why Maid Brigade positions itself as the “Ritz Carlton of house cleaning”
•How Jay rebuilt a business with a damaged reputation and declining sales
•The employee-first approach that creates long-term team retention
•“Pure cleaning” innovation with electrolyzed water and disinfecting systems
•The marketing shift from flyers to Google and online search
•How Review Harvest helped increase Google reviews fast
•Advice for first-year business owners: don’t quit, serve people well, stay consistent

⏱ Timestamps

00:00 – Introduction to Jay Archer and Maid Brigade Jacksonville
00:01 – “Ritz Carlton of house cleaning” positioning
00:03 – Employee-first culture and staff longevity
00:04 – Jay’s background in franchising
00:05 – Taking over a struggling Maid Brigade location
00:07 – First-year challenges and rebuilding trust
00:10 – Repairing reputation through customer relationships
00:12 – Marketing evolution: flyers to Google search
00:14 – “Pure cleaning” innovation and green disinfecting
00:16 – Being prepared before and during Covid
00:18 – Staff going above and beyond for clients
00:20 – Leadership team and internal operations
00:23 – Discovering Review Harvest
00:25 – Review automation and rapid review growth
00:26 – Advice for first-year business owners
27:59 – Final thoughts and closing

⭐️ Get More Google Reviews On Autopilot — Start Free Today: https://link.reviewharvest.com/yt 

🧲 Join our free community for 1-on-1 help getting more customers on Google: https://www.skool.com/10-minute-marketer-6759

In this Built Local Podcast episode, Clay Lawrence interviews Bryan from Doo Doo Patrol in Anthem (Northern Phoenix) to break down how he launched on February 10 and grew to 179 recurring clients in under a year. Brian shares the exact systems he used to generate leads, follow up automatically, and build a brand that stands out in a local service business.

They cover what is working right now for pet waste removal businesses, including Facebook lead form ads, consistent posting in local Facebook groups, and how Brian uses GoHighLevel to run pipelines, automations, and even an AI chatbot that is closing customers while he is out scooping yards.

If you are building a home service business, starting a poop scooping route, or want a real world example of scaling with systems, this episode lays out the play by play.

https://doodoopatrol.com/
https://www.facebook.com/DooDooPatrol/?rdid=9dGgXsvp5cULvJ1k
https://www.instagram.com/doo_doo_patrol

What to Expect in This Episode

• Why Brian walked away from corporate after 27 years and bet on himself
• The launch plan he built while still working full time
• How he used Facebook ads plus daily Facebook group posting to grow quickly
• The follow-up process that turns leads into paying recurring customers
• How GoHighLevel pipelines, automations, and AI chatbots help close deals
• Upsells like deodorizing and sanitizing using Wysiwash
• Customer retention tactics, including communication, reliability, and “gate selfie” proof photos
• How Review Harvest helps automate Google reviews and support local rankings
• Brian’s plan to hit 400 customers by this time next year

Timestamp:
0:00 – Leaving a 27-year corporate career for poop scooping
0:26 – Meet Brian and Doo Doo Patrol in Phoenix
1:15 – Why he decided to bet on himself
2:08 – Preparing to launch while still working full time
2:49 – Official launch and transition period
3:38 – How the business grew fast early on
4:39 – Turning Facebook leads into customers
5:42 – Using GoHighLevel for follow up and automation
7:06 – Training AI to close leads automatically
8:15 – AI results while working in the field
8:56 – Monthly growth and client numbers
9:49 – Selling cars vs selling poop scooping services
10:49 – Common misconceptions about poop scooping
11:58 – Why pet waste removal is becoming normal
12:57 – Adding deodorizing and sanitizing upsells
14:10 – Creating ads and content consistently
16:00 – Branding trucks, uniforms, and logo
17:06 – Customer experience and retention strategies
18:36 – Reliability, communication, and consistency
20:03 – Growth goals for the next year
21:15 – Social media, SEO, and local search
22:16 – Review Harvest results and Google reviews
23:18 – Advice for new home service owners
24:33 – Final thoughts and encouragement