Built Local

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An experienced operator in the concrete leveling and resurfacing industry breaks down how a family business that started in 1988 evolved into a modern, multi-service home improvement company. Stephen Ogburn shares how Ogburn Concrete Leveling and Resurfacing expanded from traditional general contracting into specialized concrete repair, drainage, and waterproofing, eventually growing significantly after adding new service lines. He also explains how shifting from small-scale marketing to a more structured digital strategy helped improve visibility, while early mistakes in scaling too quickly nearly put the business at risk.

A major theme of the conversation is how operational discipline and financial clarity drive long-term stability. Stephen highlights how improving accounting systems, tracking job profitability, and managing growth through structured decision-making helped stabilize the business. He also discusses how Google reviews directly impact organic leads and why building a strong online reputation has become essential for local business marketing. As new services like crawl space repair and rubber resurfacing are added, the focus remains on protecting margins, improving efficiency, and generating consistent inbound leads through better systems and Google Maps ranking.

What This Episode Covers
• How a family construction business evolved into a modern service company
• Why scaling too fast can damage profitability
• Transitioning from general contracting to specialized concrete services
• How Google reviews directly impact inbound leads
•Building a structured marketing system for local business growth
• The importance of accounting, job costing, and financial clarity
• Adding new service lines like waterproofing and resurfacing
• Using systems and communication to improve team performance

Timestamps
00:00 Scaling too fast and profit risk
00:21 Role at Ogburn Concrete Leveling
01:04 Family business background
03:24 Transition into concrete repair
04:30 Early marketing and lead generation
05:29 Reviews and reputation building
06:59 Review Harvest and lead impact
08:21 Marketing strategy and content
10:07 Educating customers
12:12 Concrete leveling process
14:02 Communication and customer experience
16:08 Reviews driving leads
19:15 New services and expansion
23:33 Scaling mistakes and lessons
26:05 Accounting and business systems
28:58 Closing and contact info

#ConcreteRepair #LocalBusinessMarketing #GoogleReviews #GoogleMapsRanking #HomeServices #BusinessGrowth #Entrepreneurship #ServiceBusiness #InboundLeads #SmallBusinessStrategy

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Bruce from Ascend Wise joins the local podcast to break down how service based businesses can become more profitable and scalable through better systems, not just more leads. Drawing from his experience in high growth service companies and his own pet waste removal business, Doozy, he shares how they reached six figures within about six months while building a strong team and operational foundation. In his consulting work, he’s helped home service companies achieve major shifts in net profit, including 20 to 22 percent improvements, by fixing hidden operational issues that most owners overlook.

Instead of chasing more leads Bruce focuses on a scoreboard built from five revenue drivers leads conversion rate retention purchase frequency and average ticket paired with gross profit analysis from the PNL His team uses data to diagnose inefficiencies like pricing gaps poor routing and weak leadership then applies tools like reverse brainstorming to uncover profit leaks Conversation highlights systems like Review Harvest help improve Google reviews and Google Maps ranking driving stronger online reputation and inbound leads for local businesses looking to grow sustainably.

What This Episode Covers
• How service businesses increase profitability using data-driven systems
• The five revenue drivers every business owner should track
• Why most businesses do not actually have a lead problem
• How gross profit issues quietly limit growth
• Building leadership and team accountability in service companies
• How Doozy scaled to six figures in six months
• Using reviews to improve trust and inbound leads

Timestamps
00:00:03 to 00:00:17 Introduction and Bruce background
00:00:17 to 00:02:37 Ascend Wise and starting Doozy
00:02:37 to 00:05:01 Common blind spots in service businesses
00:05:01 to 00:06:23 How Review Harvest fits into review systems
00:06:23 to 00:08:20 Data-centered decision-making framework
00:08:20 to 00:11:26 The five revenue drivers explained
00:11:26 to 00:12:10 Using drivers to build a roadmap
00:12:10 to 00:15:31 Gross profit and pricing strategy
00:15:31 to 00:17:02 Gross profit definition and breakdown
00:17:02 to 00:20:42 Case study and operational improvements
00:20:42 to 00:22:41 Building Doozy and team culture
00:22:41 to 00:24:14 Review Harvest results and closing

Hashtags
#LocalBusinessMarketing #GoogleReviews #GoogleMapsRanking #ServiceBusinessGrowth #BusinessSystems #Profitability #Entrepreneurship #HomeServices #CustomerReviews #InboundLeads

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In this episode of the Local Podcast, we sit down with Candido, founder of a South Jersey pet waste removal business. He shares how he went from launching in 2024 with no customers to scaling to hundreds of clients in just over a year using consistency, Facebook ads, Google reviews, and disciplined execution.

We break down how he built his brand, acquired customers, and why service quality and reliability have been the backbone of his rapid growth.

Candido is a United States Marine veteran and the founder of a dog waste removal business based in South Jersey. He started the company in 2024 with a focus on low overhead, consistency, and strong local visibility through social media and community engagement. Within a short period, he scaled to over 100 recurring customers and several hundred total clients.



What This Episode Covers
• How Candido transitioned from the military to starting a service business
• Why he chose pet waste removal as a low overhead opportunity
• How he landed his first 10 to 20 customers
• The exact Facebook group strategy he used for local leads
• Why consistency in posting beats complexity in marketing
• How Facebook ads became his primary paid acquisition channel
• Why Google reviews are driving most of his customer trust and conversions
• The importance of speed, reliability, and showing up consistently
• How he manages customer retention in a seasonal business
• Lessons learned from running operations solo in the beginning
• His plans for trademarking and future franchising

Timestamps:

00:00 Introduction and guest background
00:00:20 How Candido started the business
00:01:35 First year growth and early mindset
00:02:20 Getting first customers through Facebook groups
00:03:59 Expanding marketing with paid ads
00:04:20 Google reviews and customer trust impact
00:05:55 Facebook ad strategy and simple creatives
00:07:49 Scaling to 100+ recurring customers
00:08:16 Seasonal challenges and retention strategies
00:09:30 Customer service and reliability philosophy
00:10:52 Unexpected job story in the field
00:11:37 Military background and business discipline
00:12:21 Future plans and franchising goals
00:13:29 Experience with Review Harvest
00:15:12 Advice for new service business owners
00:16:49 How to contact the business

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In this episode of The Local Podcast, Clay sits down with Ryan from Coastal Pooper Scooper to talk about building one of the fastest-growing pet waste removal businesses in coastal South Carolina.

Ryan shares how he went from working in law enforcement and security jobs to building a recurring revenue home service business with over 150 recurring clients and three trucks on the road daily.

We dive into the growth of the pet waste removal industry, the marketing strategies that actually worked, hiring challenges, Facebook Ads, Google Reviews, and what it takes to build a successful service business in a growing market.

If you’ve ever thought about starting a home service business or want to learn how niche businesses scale, this episode is packed with practical advice.

About Coastal Pooper Scooper

Coastal Pooper Scooper provides professional pet waste removal services throughout the Myrtle Beach, South Carolina area.

Website: https://www.coastalpooperscooper.com/
https://www.facebook.com/CoastalPScooper
https://www.instagram.com/coastalpooperscooper/
https://www.youtube.com/@coastalpooperscooper

What This Episode Covers

• Starting a pet waste removal business with almost no money
• Growing from a side hustle into a full-time business
• Building recurring revenue in home services
• Facebook Ads vs Google Ads for local services
• Hiring and retaining employees in difficult climates
• Scaling routes across large service areas
• Growing to 150+ recurring clients
• Using Google Reviews to dominate locally
• Future expansion plans and adding new locations
• The reality of entrepreneurship and long work days

Timestamps

00:00 Intro
00:34 How Coastal Pooper Scooper Started
02:43 Ryan’s Background Before Business Ownership
04:35 Starting the Business With $100
06:38 Growing to 150 Recurring Clients
07:49 How Ryan Got His First Customers
08:56 Marketing Strategies That Worked
10:13 Facebook Ads and Rapid Growth
11:17 Keeping Customers Happy While Scaling
12:18 The Hardest Part of Growth
13:54 Hiring Employees in the Heat
15:30 Crazy Stories From the Job
17:44 Future Growth Plans
19:27 Marketing Plans to Double the Business
20:35 Experience Using Review Harvest
21:39 Where to Find Coastal Pooper Scooper

#PooperScooper #PetWasteRemoval #HomeServiceBusiness #GoogleReviews #ReviewHarvest #SmallBusiness #Entrepreneurship #RecurringRevenue #FacebookAds #LocalBusiness

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Want to know how a concrete coating company scaled from 1 truck to 7 crews while maintaining incredible customer satisfaction and nearly 1,000 Google reviews?

In this episode of The Local Podcast, Clay sits down with Finn from Level Ten Coatings to break down how they built one of the fastest growing epoxy floor coating companies in the Midwest.

They cover everything from scaling operations, building systems, hiring sales teams, running Facebook ads, improving customer communication, handling seasonality, and using reviews to dominate local markets.

If you run a home service business and want to grow faster while keeping customers happy, this episode is packed with practical advice you can apply immediately.

About Level Ten Coatings:

Level Ten Coatings specializes in premium concrete and epoxy floor coatings for garages, basements, patios, commercial spaces, and more.

Serving Northwest Indiana and Indianapolis, their mission is simple:

Transform lives by transforming spaces.

Website: https://level10coatings.com/?utm_source=google&utm_medium=organic&utm_campaign=gbp
https://www.facebook.com/Level10Coatings
https://www.instagram.com/level10floorcoatings?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

What This Episode Covers

• How Level Ten Coatings scaled from 1 truck to 7 crews
• The importance of systems and processes in home service businesses
• How speed-to-lead impacts sales conversions
• Why customer communication is critical for scaling
• How they use Meta and Google ads to generate leads
• Scaling a sales team without losing quality
• The role reviews play in building trust and authority
• How Review Harvest helped them approach 1,000 Google reviews
• Handling seasonality in the coating industry
• Why investing in marketing is necessary for growth
• Building a strong company culture and leadership team
• Creating a customer journey that homeowners can clearly understand
• How referrals increase when your process is consistent
• Why quality control matters more as you scale
• The difference between selling and actually delivering value

Timestamps

00:00 Introduction
00:24 What Level Ten Coatings Does
00:58 How Finn Got Started
01:27 Early Growth of the Company
02:42 Managing Seasonality
03:03 Keeping Customers Happy While Scaling
05:26 Their Marketing & Sales Funnel
06:51 Customer Communication Systems
07:56 Scaling the Sales Team
09:21 Transforming Customer Spaces
11:35 Typical Coating Projects
13:19 Standing Behind Their Warranty
15:25 Marketing Through Facebook & Google
17:14 Experience Using Review Harvest
19:37 Advice for Growing Home Service Businesses
20:04 Where to Find Level Ten Coatings

#HomeServiceBusiness #EpoxyFlooring #ConcreteCoatings #GarageFloorCoating #BusinessGrowth #LocalBusiness #GoogleReviews #ReviewHarvest #Entrepreneurship #MarketingForContractors

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In this episode of the Built Local Podcast, Clay Lawrence sits down with Derek from Landmine Patrol, a rapidly growing pet waste removal company in Northeast Ohio.

Derek shares how he and his cousin started their poop scooping business while both working full time jobs, how they pushed through a slow start, and how they exploded to 130+ recurring customers in less than a year.

They break down Facebook ads, lead follow up, automation systems, customer communication, pricing lessons, and the mindset shifts required to build a real home service business.

If you're starting a poop scooping business, local service business, or side hustle, this episode is packed with practical advice and real world lessons.

About Landmine Patrol

🌐 Landmine Patrol
https://www.landminepatrol.com/

📘 Facebook
https://www.facebook.com/profile.php?id=61577096678002

What This Video Covers
• How Derek discovered the poop scooping industry
• Starting a business while working full time
• Why they launched fast instead of overthinking
• Getting the first customers with Facebook ads
• Lessons learned from lead follow up
• Adjusting pricing for local markets
• Using GoHighLevel automations
• How they added 100 customers in 60 days
• Customer communication systems that build trust
• Balancing a W2 job and a growing business
• Why reviews matter for local businesses
• Advice for new poop scooping business owners

Timestamps:
00:00 Intro
00:22 Meet Derek From Landmine Patrol
01:05 How He Found The Poop Scooping Industry
02:01 Getting The First Customers
03:28 Using Facebook Ads Early
04:39 Growing To 130 Customers
06:23 Lead Follow Up Lessons
10:16 Using Automations & GoHighLevel
13:32 Balancing A Full Time Job
16:59 Keeping Customers Happy
19:02 Craziest Customer Story
20:43 Marketing Beyond Facebook Ads
22:34 Experience With Review Harvest
24:06 Advice For New Business Owners
25:38 Where To Find Landmine Patrol

#poopscoopingbusiness #petwasteremoval #smallbusiness #localbusiness #entrepreneur #homebusiness #servicebusiness #facebookads #googlereviews #reviewharvest

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In this episode of the Built Local Podcast, Clay sits down with Brandon Carter from Scoopy Doo, a rapidly growing pet waste removal company in Southeast Tennessee that went from zero to over $100,000 in annual recurring revenue in less than eight months.

What makes Brandon’s story even more unique is that he started the business with his 13-year-old daughter after she asked him why they couldn’t own a business together. From there, they launched Scoopy Doo, scaled aggressively with Facebook and Google ads, and quickly became one of the fastest-growing poop scooping businesses in their area.

Brandon breaks down exactly how they penetrated a new market, hired technicians, landed commercial contracts, and scaled to over 100 customers fast. He also shares lessons about entrepreneurship, reinvesting into growth, maintaining service quality, and teaching business fundamentals to the next generation.

If you run a home service business or want to start one, this episode is packed with practical insights on marketing, scaling, and getting started.

🔗 About Scoopy Doo
👉 Website: https://scoopychatt.com/

Review Harvest helps local businesses automate Google reviews, respond to customers, and repurpose reviews across websites and social media.

🎯 What This Video Covers
• Starting a poop scooping business with family
• Growing to six figures in under 8 months
• Using Facebook ads to dominate a local market
• Why Google ads still matter for home services
• Educating customers about a “new” service
• Hiring your first technician
• Managing quality control while scaling
• How to land commercial pet waste contracts
• The power of reinvesting into your business
• Teaching entrepreneurship to kids
• Why knowing your numbers matters
• Growing a recurring revenue service business
• Scaling into multiple locations
• How Review Harvest helped grow Google reviews
• Brandon’s best advice for entrepreneurs

⏱️ Timestamps

0:00 Intro
0:45 How Scoopy Doo started
1:45 Launching the business in July 2025
2:10 Growing to $100k ARR in months
2:40 Marketing strategies that worked
3:30 Hiring a marketing agency
4:45 Discovering the poop scooping industry
5:45 Biggest challenges getting started
7:10 Hiring the first technician
8:15 Commercial property contracts
9:40 Maintaining service quality
10:55 Brandon’s daughter’s role in the business
12:00 Teaching entrepreneurship and business skills
13:00 Future growth plans
14:00 Reinvesting profits into growth
14:35 Experience using Review Harvest
16:10 Advice for people starting a business

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In this episode of the Built Local Podcast, we sit down with Michael from NoCo Pet Doors to break down how he built a unique local service business installing in-glass dog doors across Northern Colorado.

Michael shares how he went from working as a glazier to launching his own business with only $800, a one-page website, and a willingness to contact everyone he knew. What started as a small operation has grown into a specialized service business installing hundreds of pet doors per year through smart marketing, strong customer communication, and a service people often do not even know exists.

We also talk about Meta ads, door hangers, yard signs, Google reviews, and how Michael built systems that allow the business to run without him. If you run a service business and want to generate more leads, improve your customer experience, and build something scalable, this episode is packed with practical lessons.

🎯 What This Video Covers
• How Michael got into in-glass pet door installation
• Starting a business with only $800
• Getting first customers through personal contacts
• Using yard signs and door hangers to grow locally
• Why Meta ads became his top lead source
• How to create ads people actually stop scrolling for
• Pricing for pet door installation
• Smart WiFi dog doors and advanced pet door features
• The logistics challenges of custom glass orders
• Why communication drives 5-star reviews
• How Review Harvest helped double Google reviews
• Building a business that runs without the owner
• The story behind Service Catalyst
• Why peer mentorship matters for service business owners
• Advice for overwhelmed entrepreneurs

⏱️ Timestamps
0:00 Intro
0:40 What NoCo Pet Doors does
1:00 How Michael got into the industry
1:45 Failed businesses and lessons learned
2:20 Starting with only $800
3:10 Getting first customers
4:00 Yard signs and door hangers
5:30 Organic social media and awareness
7:00 Pet door pricing
7:45 Smart WiFi pet doors
9:30 Main lead sources today
10:00 Meta ads that convert
12:45 Monthly install volume
13:00 Biggest growth challenge
14:00 Customer communication systems
15:30 Experience with Review Harvest
17:50 Service Catalyst explained
21:50 Advice for service business owners

#HomeServiceBusiness #LocalBusiness #Entrepreneurship #GoogleReviews #MetaAds #SmallBusiness #PetBusiness #ServiceBusiness #BuiltLocal #ReviewMarketing

⭐️ Get More Google Reviews On Autopilot — Start Free Today: https://link.reviewharvest.com/yt 

🧲 Join our free community for 1-on-1 help getting more customers on Google: https://www.skool.com/10-minute-marketer-6759

In this episode of the Built Local Podcast, we sit down with Nikola, founder of Fluffy Scoopers in Austin, Texas, to break down how he scaled to 100+ customers in under a year in a competitive market.

Nikola shares how he transitioned into the poop scooping industry, what went wrong early with marketing, and how dialing in branding, customer experience, and the right marketing agency helped him take off.

We also dive deep into what separates average home service businesses from premium ones — from uniforms and trucks to customer communication, gift bags, and going above and beyond for clients.

If you’re trying to grow a local service business, this episode is packed with practical lessons on branding, marketing, and building a business people actually remember.

🔗 About Fluffy Scoopers in Austin, Texas

👉 Website: https://fluffyscooper.com/

👉 Community: https://www.facebook.com/p/Fluffy-Scooper-61569800416731/

Review Harvest helps local businesses automate their Google reviews, respond to feedback, and repurpose reviews across their website and social media — all in one simple system.

🎯 What This Video Covers
• Why Nikola chose the poop scooping business
• Learning through “YouTube University” and taking action
• Launching the business and early struggles
• How he got his first 10–30 customers
• Why the first marketing agency failed
• What changed when he switched marketing agencies
• Key questions to ask before hiring a marketing agency
• Why industry-specific experience matters in marketing
• Facebook ads vs Google ads for local businesses
• The importance of branding early on
• Building a premium look with uniforms, trucks, and design
• Creating a brand story customers connect with
• How branding led to partnerships and inbound opportunities
• Why professionalism matters in home services
• Hiring for personality vs just skill
• Customer experience strategies that stand out
• Welcome gift bags and personalized touches
• Building real relationships with customers
• Scaling to 100+ customers in a competitive market
• Using automation without losing the personal touch
• How Review Harvest helped increase reviews and save time
• Why standing out matters more than copying competitors
• The mindset needed to grow a service business

⏱️ Timestamps

0:00 Why you shouldn’t overcomplicate what’s working
0:30 Intro to Nikola (Fluffy Scoopers, Austin)
1:30 How he got into poop scooping
4:00 Launching the business
6:00 Getting first customers
8:00 Fixing marketing mistakes
10:00 Review Harvest overview
11:00 Ads strategy breakdown
12:00 Choosing the right marketing agency
15:00 What makes a great marketer
17:00 Building a strong brand
19:00 Creating a memorable business identity
21:00 Branding leading to partnerships
22:00 Elevating service standards
24:00 Customer experience strategies
26:00 Growth to 100+ customers
28:00 Automations and scaling
30:00 Advice for new business owners

#PooperScooper #HomeServiceBusiness #LocalBusiness #Entrepreneurship #SmallBusiness #Branding #GoogleReviews #MarketingStrategy #BuiltLocal #ServiceBusiness

⭐️ Get More Google Reviews On Autopilot — Start Free Today: https://link.reviewharvest.com/yt 

🧲 Join our free community for 1-on-1 help getting more customers on Google: https://www.skool.com/10-minute-marketer-6759

In this episode of the Built Local Podcast, we sit down with Trey, owner and operator of Resto Pros in Central Arkansas, to break down how he built a fast-growing restoration company in one of the most demanding home service industries.

From responding to emergencies at all hours to helping homeowners through some of the worst days of their lives, Trey shares what it really takes to run a restoration business — and how trust, integrity, and relationships drive nearly all of his growth.

We dive into how he transitioned from engineering into business ownership, why 95% of his jobs come from word-of-mouth, and how doubling his Google reviews led to a noticeable increase in inbound leads.

If you're in any home service business, this episode is packed with real-world insights on growth, marketing, and building a reputation that drives consistent referrals.

🔗 About Resto Pros of Arkansas

👉 Website: https://www.restopros.co/ar-bryant-central/

👉 Socials: https://www.facebook.com/restoproscentralarkansas/#investing 

Review Harvest helps local businesses automate their Google reviews, respond to feedback, and repurpose reviews across their website and social media — all in one simple system.

🎯 What This Video Covers
• How Trey transitioned from engineering into restoration
• The personal experience that led him into the industry
• What restoration businesses actually do (water, mold, fire damage)
• Why most calls come on customers’ worst days
• How he built the business from scratch in 2022
• Why 95% of his leads come from word-of-mouth
• Boots-on-the-ground marketing strategies that work
• Building relationships with plumbers, realtors, and insurance agents
• The importance of honesty and setting expectations early
• How to truly “go above and beyond” for customers in tough situations
• Real example of exceptional customer service (temporary kitchen setup)
• The challenges of running an emergency service business
• Managing unpredictable demand and scaling crews quickly
• Simple homeowner tips to prevent costly damage
• Why early detection saves thousands of dollars
• How doubling reviews led to more Google leads
• The long-term impact of reviews on rankings and revenue
• The biggest mistake new business owners make (doing everything themselves)
• Why hiring earlier can accelerate growth

⏱️ Timestamps

0:00 Intro
0:30 Trey’s background and business overview
1:00 How he got into restoration
3:00 Transition from engineering to business owner
4:00 Early marketing and getting first jobs
5:00 First year growth and traction
6:30 Delivering great customer experiences
8:00 Real story of going above and beyond
10:00 Challenges of restoration businesses
12:00 Growth plans for the future
13:30 Tips for homeowners to prevent damage
15:00 Why awareness is key
16:30 Experience with Review Harvest
17:00 Review growth and Google lead impact
19:00 Advice for business owners

#RestorationBusiness #HomeServiceBusiness #LocalBusiness #Entrepreneurship #GoogleReviews #SmallBusiness #WaterDamage #MoldRemoval #BuiltLocal #ServiceBusiness