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In this episode of Built on YES, Erin Cummings interviews Kirsten Locke, a fifth-generation farmer and owner of Locke Vineyards. They discuss the challenges and triumphs of running a family-owned winery, the hard work involved in wine production, and the importance of staying true to one's values in a competitive market. Kirsten shares insights into the realities of the wine industry, including labor challenges, sourcing issues, and the emotional toll of entrepreneurship. The conversation highlights the dedication and passion required to succeed in the wine business, as well as the personal connections that make it all worthwhile. In this engaging conversation, Erin Cummings and Kirsten discuss the challenges and rewards of entrepreneurship, the importance of mindfulness practices, and the realities of managing stress in both business and personal life. They explore the nuances of wine production, debunk common myths, and share insights on creating meaningful family rituals around food and wine. The dialogue emphasizes the need for balance, self-awareness, and the joy of enjoying life's simple pleasures.
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To learn more about Kirsten and Lock Vineyards visit their website: https://www.thebarnatlockevineyards.com/
Follow The Barn at Locke Vineyards on Instagram: https://www.instagram.com/lockevineyards/
Takeaways
Kirsten is the fifth generation in her family to farm in California.
Locke Vineyards has been in the family since Kirsten was three years old.
The wine industry is often misunderstood as a lucrative business.
Farming requires patience and a long-term investment.
Kirsten emphasizes the importance of knowing your values in business.
Competition in the wine industry is fierce, especially near Napa.
Labor costs have significantly increased in California's wine industry.
Sourcing materials for production can be a major challenge.
Kirsten has learned to adapt to constant changes in the business.
The emotional toll of running a winery can be overwhelming, but persistence is key. Farming introduces a unique volatility that keeps entrepreneurs on their toes.
Rolling with the punches is essential in both business and personal life.
Writing and journaling can be effective stress management tools.
Mindfulness doesn't have to be a complex practice; it can be simple and accessible.
Understanding the wine-making process can help debunk myths about vegan wines.
Creating family rituals around food and wine enhances sensory enjoyment.
Entrepreneurs should curate their schedules mindfully to avoid burnout.
It's important to enjoy the process of entrepreneurship and not just the outcomes.
Mindfulness can be as simple as being aware of your surroundings and actions.
The wine industry is complex, and transparency from producers is crucial.
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