Business Battles - Monster vs Beats by Dre | 1

With all the hype around portable and smart speakers, it’s easy to forget that they didn’t always exist. In fact, it took one fateful meeting with Monster Cables and Interscope Records to really kick the industry off. In this one-episode Business Battle, we explore the time when headphones became fashion, what it takes to get people to shell out $350 for a pair, and what happens when a million dollar mistake becomes a billion dollar mistake. 

Support us by supporting our sponsors!

Westin Hotels - Business Wars is brought to you by Westin Hotels & Resorts. Because when you Eat Well, Move Well and Sleep Well, you rise – No matter where in the world you travel. Explore at Westin.com, a member of Marriott Bonvoy.