In this episode of the Business Builder Series, I’m breaking down how to forecast your revenue — intentionally and confidently — instead of reacting to whatever comes your way. Forecasting doesn’t have to feel stressful or uncertain. When you approach it as a tool to create your future (not predict it), you give yourself clarity, direction, and control in your business.

Key topics covered:

• The difference between a target and a forecast (and why you need both)
• How to use your past and current data to build realistic revenue projections
• Understanding seasonal trends and how they impact your business
• Connecting your forecast to your capacity and marketing efforts
• Why a good forecast gives you control, not pressure

A forecast isn’t about being right — it’s about being ready. The more clarity you build, the less anxiety you’ll feel about what’s coming next.

Challenge:

Open up your revenue from the last 12 months and chart out your actuals by month.
Then, forecast the next three months by labeling each one with:

• What’s booked or guaranteed
• What’s expected
• And your stretch goal (the fun, visionary number!)

Next month, review how close you came — and update the forecast again. Keep it rolling and start building that muscle of confident, intentional forecasting.

Mentioned in this episode: Faire, the largest wholesale marketplace connecting over 120,000 brands and retailers. Staci shares how Faire helps shop owners source unique products, offers flexible 60-day payment terms, and gives brands global visibility without cold pitching—creating a true win-win for small business growth.

Retailers who are new to Faire can visit www.faire.com and use code SMBSCHOOL10 at checkout for 10% off their first order.

Staci's Links:
Instagram. Website.

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Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!