Business Casual

Sure, why don't you brag about it? 

 A follow-up to yesterday's episode.

 A 50,000-foot overview. 

What I liked, what I didn't like, what I would do again in the future. 

Have you ever considered having a directory of pool maintenance companies on your website?

I skimmed Alex Hormozi’s new book. I was already implementing a lot of these tactics.

Meaning, something else to do besides business stuff.

H/T Matt D'avella

Is making people aware of your brand, even if it is a funny meme, useful. One day their circumstances might change and then they need you and you are the one who pops to mind.

One thought regarding this is, I currently do not own a pool or hot tub and so I do not need of your content currently. However, in the future if this changes where is the first place I would be going, you! You have attracted a customer by providing me with content that is not aligned to anything I need right now, but now I know about you. Totally get your thoughts on making content that is only focus on your customer but sometimes going very top of funnel might play the long game?

And it was freaking AWESOME!