Business Casual

Sign up for my FREE newsletter 👉 https://giovanisci.com. I often share videos with screen recordings of the things I mention here. I'm rewriting and re-recording our entire video course before April and it forced me to rethink how we create and organize reusable visual assets across our brand.

Get my newsletter 👉 https://giovanisci.com. Sometimes I include exclusive videos where I can show you what I'm talking about. I tested an anti-Black Friday strategy with no discounts and revenue dropped 34%. Here's what I learned about why seasonal businesses might actually need off-season sales.

Subscribe to my newsletter 👉 https://giovanisci.com. I share things visually that I can't in the podcast. In this episode, I break down exactly how I manage shipping and inventory for my physical books and the messy reality of connecting Shopify to course platforms.

Subscribe to my newsletter 👉 https://giovanisci.com. I share things visually that I can't in the podcast. In this episode I talk about why saying no is almost impossible without a clear plan and how having one makes every decision easier.

Subscribe to my newsletter 👉 https://giovanisci.com. I share things visually that I can't in the podcast. I talk about why you should stop overthinking your first product and just build it.

Get my newsletter 👉 https://giovanisci.com. I built reusable custom animations for our videos so editing is faster and everything looks like one brand.

Sign up for my newsletter 👉 https://giovanisci.com. I built a public change log for our pool care app with short demo videos to promote new features and re-engage users.

Get my newsletter 👉 https://giovanisci.com. Sometimes I include exclusive videos where I can show you what I'm talking about. I spent $1300 on a new microphone to fix room noise only to discover it was all about placement.

Subscribe to my newsletter 👉 https://giovanisci.com. I share things visually that I can't in the podcast. I switched from collecting testimonials to collecting reviews and it doubled our response rate while connecting everything to Google and YouTube.

Get my newsletter 👉 https://giovanisci.com. I share exclusive videos and screen recordings you won't find anywhere else. I track revenue year-over-year instead of month-to-month and use two simple spreadsheets to stay profitable.