Business Casual

Breaking down which technical SEO factors actually matter now and which traditional optimizations I'm no longer focusing on.

1. Headlines
2. H2s and H3s
3. Intro paragraph
4. Speed and core vitals
5. Meta descriptions
6. Less distracting popups

A sequel.

Lessons learned from developing Swim University's pool water testing app.

My business framework

1. Free content (advertising)
2. Sales (my website)
3. Product development and improvement (makes the rest easier)

The most scalable and time-consuming is #1

An unexpected day of sales and how it happened.

A pep talk to just sit down and bang out boring work.

Hard Truths About Business from Alex Hormozi and how I can put them into action…

1. Nobody knows you exist. Advertise more.
2. Be willing to repeat yourself. People need to be reminded more than they need to be taught.
3. The proof you get from happy customers is way more convincing than any marketing. So get testimonials and use them often.
4. Raising prices almost always makes you more money but you’ll hear a “no” more often and that’s okay.
5. Your business is never too big to spend time talking to your customers.
6. Before you try anything new, do ten times more of what already works.
7. Stagnation is stressful, growth is stressful, decline is stressful, business is stressful. You just have to learn to endure.

A raw look at what depression feels like after a day of zero sales.

Yea, it was a lot of work but I'm moving into my "Legacy Brand" stage.

How I streamlined Swim University's income sources from advertising, affiliates, courses, books, and apps into a focused business model.