Business Casual

I've been working on Swim University's email strategy. I aim to treat email more like social media notifications, directing attention to long-form content on YouTube and our website. For March, I planned video promotions, a filter cleanse BOGO sale, and an article on hot tub water testing. I've also switched from Yoast SEO to Rank Math and migrated to the Gutenberg editor in WordPress for better features and efficiency. If you have any feedback or questions, email me at [email protected].

I've been on a kick recently with templatizing everything. After dealing with bottlenecks in creating featured images for blog posts, I decided to templatize this process too. Inspired by our YouTube thumbnails, I'll create a Figma board with 6-8 background colors, textures, and reusable assets. Each featured image will include up to three words of text, one action icon (like an arrow or check mark), and a topical item (like a hot tub or pool). This approach will streamline the process and ensure consistency across our content. If you have any questions, email me at [email protected].