We speak to the Armenian entrepreneur behind the popular photo editing app used by millions on Instagram, and by businesses too.

Mr Avoyan tells us about his childhood, growing up in a country which only gained independence when he was in his 20s. He tells us how this liberation set free his entrepreneurial spirit, and why he relocated his company from Armenia to the US.

Produced and presented by Dougal Shaw

(Image: Hovhannes Avoyan)