Only 3% of people use video in their content. Can you believe it?? Even fewer pick up the phone to have actual conversations with potential clients. Which means, if you do both of these things, you're already miles ahead of your competition. Today, I’m giving you the secret sauce that we share on days three and four of the Business Development Sprint. I’ll admit, these days make most people squirm but I promise you, they deliver the biggest results.

Day Three: Lights, Camera, Action

In today's digital world, using video immediately makes you stand out, especially on more polished platforms like LinkedIn. Are you using video yet? If not, let's change that.

Tips for Using Video

• Practice by saying things out loud to yourself. The tongue has memory and it helps you deliver your message clearer with each attempt.
• Embrace imperfection. People crave real, unpolished, non-AI content.
• Use Instagram Stories as your practice ground. They only last 24 hours, perfect for honing your skills without the pressure.

Day Four: The Art of the Phone Call

Ugh. Phone calls. I know just the thought might make your stomach churn but they are incredibly impactful. 

Three Tips to Make Phone Calls Easier

• Start safe. Call someone you love first for a little pep talk.
• Get into state. Have a ritual that puts you in the right mindset, whether that's playing your favourite song, putting on lipstick, or striking a power pose.
• Make it easier for them. Send a quick text before calling so they can save your number.

Are You Ready For The Challenge?

As daunting as videos and phone calls may seem, they will stretch you and set you apart from the crowd. Choose to be brave, take action, and watch your business grow. If you want more in-depth help, check out the BD Sprint On-Demand. It's 10 days of structured guidance with resources to back you every step of the way.

Let me know how you go. I want to hear all about your brave steps. Are you ready to stand out?

LINKS:

BD Sprint On Demand

Previous episode mentioned:

Business Development Sprint: Here’s How I Structure the First Two Days

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Emma McQueen:

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For a copy of Emma's book, 'Go-getter: Raise your mojo, shift your mindset and thrive' – https://emmamcqueen.com.au/want-more/emmas-book/

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