Business Growth Lab

It’s every entrepreneur’s nightmare to see their business crumbling down. All those years of hard work and sacrifices, gone in an instant.
When this happens, the silver lining is entrepreneurs will never start from square one, they’ll harness all experiences and business know-how to build an organization with a better structure.
In this episode of Influence By Design, Anfernee Chansamooth takes over the mic and interviews Samantha about her human design, key things to be a successful business owner and how would start again if she lost her business overnight. 
For Samantha, a successful business starts with having the right connections, evaluating one’s skills and expertise, and having a reliable team. By combining these three, business owners can offer top-of-the-line services to their target audience.
Uncertain moments are always present no matter how prepared your business seems to be. But a vast marketing knowledge and business experience guarantee a greater ascent than the fall. 
If you want to get more golden nuggets from Samantha’s and Anfernee’s business expertise, let’s listen to the episode.
WHAT YOU’LL DISCOVER IN THIS EPISODE:

• One great lesson Sam got from classical ballet (01:25)
• Who would Sam want as a dinner guest? (06:18)
• Three things Sam and Leon have in common (09:07)
• How would Sam save herself if she suddenly lost her brand and money? (17:23)
• 3 key things to be a successful business owner (25:43)
• The things on Sam's bucket list she’s yet to achieve (31:20)

For full show notes and links visit:  https://samanthariley.global/podcast/364/

Twitter has been around since 2006 and not too long ago, seemed to lose some traction.  Now, we’re seeing a resurgence of the platform, and more professionals, media, creative leaders, and CEOs are becoming active on Twitter.
In this episode, Samantha re-airs the conversation from the Next Level Influence Show with her co-host Melanie Benson. It’s a fascinating chat where Samantha interviews Melanie with her in-depth knowledge about the Twitter world.
Twitter is not like any other social media platform, it highlights engaging conversations.  For this very reason, having authenticity is the most important factor on Twitter. 
When you know how to curate the right content that gets people to converse with you, you gain a lot of opportunities to use Twitter as a way to grow your reach and build influence.
Melanie shares detailed information on how she leverages Twitter to make great connections. 
When done right, you and your business will definitely benefit from this social media platform.
Now, let’s dive in.
WHAT YOU’LL DISCOVER IN THIS EPISODE:

• What makes Twitter different from other social media platforms? (04:17)
• How to create engaging conversations in Twitter (08:23)
• What can we do to stand out on Twitter? (14:22)
• Taking advantage of the viral capacity of Twitter Chats (20:25)
• Growing your reach with Twitter Spaces (24:05)
• The etiquette for connecting with people on Twitter (27:15)
• Help people get to know you better with Twitter Lists (31:40)

For full show notes and links visit:  https://samanthariley.global/podcast/363/

Mothers feel an enormous pressure to keep it all together when they are also trying to grow and scale a business.  Looking for ways to create a healthy balance between taking care of the family while also excelling in the professional arena is high on the agenda of many parents.

In this episode of the Influence By Design podcast, Samantha chats with Camille Walker, founder of a lifestyle parenting blog, author, and virtual assistant coach. She’s been helping mothers discover their passion and have a balanced life between motherhood and business.

The economic recession allowed her to take a pause and step into the role of motherhood. It was also during this time that she realised there are ways for her to share her endeavours and learnings with fellow mothers.

Although she experienced a lot of Mom guilt, this didn’t stop Camille’s passion to experience running a business and teaching others how to live a whole and happy life. 

If you want to learn more about Camille’s journey and how she achieved a balance between motherhood and running a business, let’s dive in.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

How Camille started her business and chose a niche (01:23)
The changes in the internet landscape - then and now (04:45)
The transition she had to make to grow her business (08:00)
How Camille maintains her energy as a Projector (10:25)
The role intuition plays in running her business (12:35)
Camille's delegation process (22:15)

For full show notes and links visit:  https://samanthariley.global/podcast/362/

From email and instant messaging to video conferencing and project management tools, there are a variety of ways that technology can help you be more productive and efficient.

However, with so many different options available, it can be difficult to know which ones are right for you and your business. 

In this episode of the Influence By Design podcast, Samantha and Tim talk about the technology they are currently using. 

From ClickUp to WhatsApp, Slack, and more, they both share how they are using each tool to save time and money, or increase productivity. They also offer some advice on choosing the right technology for your business and ensuring that you are using it in the most effective way possible.

Indeed, technology can be a powerful tool for businesses of all sizes. By using the right tools, you can improve communication, collaboration, and productivity. So don't be afraid to embrace technology in your workplace - it can be a game-changer! 

Do you want to leverage technology in the workplace to be more productive and efficient?  Let’s dive in…

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Tim's thoughts on "Time is Money" (3:52)
• Project management tools (5:45)
• Communication tech (9:02)
• Other tech tools that Tim is using (13:09)
• Do you have a ticketing system? (14:40)
• Note-taking applications (17:40)
• Calendar booking software (19:23)
• Integration is important (21:00)
• Social conversation management tools (22:00)

For full show notes and links visit:  https://samanthariley.global/podcast/361/

It’s much easier to be who you are than to be who you think you should be. Understanding your human design can help you to know how you’re designed to work, make better decisions, form better relationships, and run your business efficiently.
In this episode of the Influence By Design podcast, Samantha speaks with Mary Jo Rathgeb, a Life Transitions Coach and Human Design Expert. Together, they have a conversation about something that is close to their hearts – human design and how it intersects with business. 
Mary Jo describes the 5 human design types and explains the best strategies each can use to help them be more in flow, and successful in business. When you’re being authentic to your design, you start attracting people that are right for you and your company. 
If you want to know more about how understanding your human design can help you grow your business, this episode is for you.
WHAT YOU’LL DISCOVER IN THIS EPISODE:

• What inspired Mary Jo to learn about human design (00:52)
• An overview of the 5 types (02:15)
• How Reflectors process decision-making (09:39)
• How being a Projector affects how Mary Jo runs her business (16:38)
• Why projectors need to wait for the invitation (21:47)
• What is a human design profile (34:00)

For full show notes and links visit:  https://samanthariley.global/podcast/360/

The saying “less is more” applies to many areas in business, including your products. Fewer offers actually make it easier for you to scale up, so today we’re going to talk about how to simplify your offers to scale.
Many business owners think that they have to offer a load of programs and courses to grow. But in reality, fewer business offers will make it much easier to scale. 
In this episode, Samantha and Tim talk about how to simplify offers to help you scale up your business, and discuss why having fewer offers matters. 
If you want to know how you can hit the million-dollar mark by offering less, then this episode is for you. Let’s dive in.
WHAT YOU’LL DISCOVER IN THIS EPISODE:

• The offers that Samantha has currently (03:28)
• Tim’s business offers to his clients (04:02)
• 4 reasons why fewer offers are better for business (04:55)
• Reducing your mental clutter (05:03)
• Why it's more profitable to offer less (07:48)
• Why marketing is easier with fewer offers (08:37)
• Why less offers equate to better sales (10:43)
• Tips to creating better offers (14:55)

For full show notes and links visit:  https://samanthariley.global/podcast/359/

Every business owner’s journey is unique. It will be filled with lots of ups and downs and is always partnered with steep learning curves.
Having a business is certainly not a walk in the park. It requires a great deal of effort and determination to create a vision and work towards achieving it. The journey may not always be easy but at the end of the day, the sacrifices are worth it.
In this episode of the Influence By Design podcast, Samantha chats with Margy Feldhuhn, an esteemed business owner and the co-owner and CEO of Interview Connections, the first and leading podcast booking agency.
Margy shares her incredible yet distinct journey into the business world; how she moved from having a $15/hour job to becoming a CEO of a multi-million dollar business. Like most business owners, Margy had to learn the ropes of doing business and managing people by herself. 
There was also a time when Margy felt that the business was stuck and not making any progress despite making many pivots and changes. Rather than looking at this stagnation as permanent, she took it as a challenge and looked for areas in business that needed improvement, specifically her leadership and her team.
Margy is a real-life example that we are capable of achieving success if we just put our focus on what we want to achieve. 
If you’re ready to take your business to a million dollars and beyond, this episode is for you.
WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Margy's life-changing experience towards business (01:02)
• Moving from a $15/hour job to becoming a CEO (06:25)
• The moment she couldn't push through in business (14:03)
• The challenges of scaling a sales and marketing team (17:08)
• Turning Margy’s vision into a collaborative process (21:48)
• The significance of being present with the team (25:32)
• Margy’s new targets after hitting the $500k/month sales goal 32:23
• How Margy helps her clients (36:16)

For full show notes and links visit:  https://samanthariley.global/podcast/358/

It's no secret that how you set up your office can have a big impact on your productivity and your brand. In fact, this can be the difference between a successful and unsuccessful business. There are many factors to consider when setting up your office, including the type of space you have available, the type of furniture you need, and the type of technology you require.

The most important factor to consider when setting up your office is the type of space you have available. If you are working from home, it’s favourable to create a separate work area from your living space. If you are renting office space, you will need to find a space that is large enough for your needs. You should also consider the layout of the space and how it will best suit your needs.

In this episode, Samantha chats with Tim about how they set up their office, and the tech they use.

According to them, having a good office set-up is pretty important. After all, you spend a lot of time in your office, and if it's not comfortable or functional, you're going to have a tough time getting things done. 

But how do you create an ideal office set-up? 

If you want to know the answer, let’s dive in.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Buying a stand-up desk (02:20)
• Setting up a cable management system (05:25)
• Choosing a computer (08:00)
• Choosing an office chair (14:38)
• Theiir tech set-up (17:10)
• Selecting the best camera for your needs (20:38)
• Office Feng Shui (24:40)

For full show notes and links visit:  https://samanthariley.global/podcast/357/

There is no question that organic lead generation remains one of the most effective ways to attract new customers and grow your business. 

But what is often overlooked is the importance of creating a consistent system for generating leads organically. By developing a process and sticking to it, you can maximize your results and make the most of this powerful marketing tool. 

In this episode of the Influence By Design podcast, Samantha talks with Cat Stancik, who has helped numerous businesses establish a unique, smart, and methodical strategy to consistently expand their earnings without putting extra demands on their time. Cat shares tips on how to create firework experiences for clients that they will keep coming back to you. 

According to Cat, creating a consistent organic lead system generation is very important.  If you don't have a consistent system in place, your lead generation efforts will quickly become sporadic and inconsistent. 

So how can you go about creating a consistent organic lead generation system? 
If you want to know the answer, let’s dive in.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Finding what you really want in life (00:43)
• What is organic lead generation (03:58)
• A strategy that Cat uses when going back to her clients (08:56)
• The “How’s business?” question (12:05)
• Finding the balance between adding value and making sales (13:25)
• Firework experiences that people can create (19:36)
• How to nurture and keep a client (25:08)

For full show notes and links visit:  https://samanthariley.global/podcast/356/

As a business owner, it is important to have a set of core values to help guide your decisions. 

These values should be something you believe in wholeheartedly and are not willing to compromise on. Having a clear focus on what is important to you will help keep you on track when things get tough. 

In this episode of the Influence By Design podcast, Samantha and Tim talk about the importance of aligning and articulating your values within your business. They also discuss what happens when you don’t have a clear set of values and why it is so important to share your values with your team. 

The question is, “How do you make your values clear and how can you align them to your business? Let’s dive in!

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• The development and articulation of your values (02:09)
• Integrating your values more consciously in your business (03:19)
• Aligning your values (06:00)
• The outcome of values misalignment (07:32)
• Getting clear with your personal values and aligning them to your vision (11:57)
• Sharing your values with team (13:39)
• Incorporating your values in your brand (16:15)
• Sharing your values with your clients (18:36)

For full show notes and links visit:  https://samanthariley.global/podcast/355/