Business Growth Lab

Have you ever thought about something you've always wanted but never thought you'd be able to get? Yet, you became firm and persistent, believing that nothing can stop you from getting it?
In this crazy world of business and entrepreneurship, there will always be setbacks that have us believing that success is far from our reach. Being relentless and tenacious are the traits that we must have to resolve these setbacks in a beautiful way.
In this episode, Samantha talks with Natasha Miller, CEO of Entire Productions about how being relentless and tenacious helped her build a multi-million dollar business and make it to the Inc 5000 list of the fastest growing companies in America for three years in a row.
Natahsa shares the biggest takeaways that coaches and consultants can use to standout in their niche. And how visibility and impact can give you more access to opportunities in the market.
Are you ready to step up to a new level?  Let’s dive in.
WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Natasha’s key to success (01:58)
• Necessity versus the internal drive (03:09)
• The good marketing prowess (06:07)
• Biggest learnings from growing a multi-million dollar business (08:44)
• Figuring out the right profit margin (11:16)
• The Human Capital (14:45)
• Balance between finding the best person vs. hiring on a budget (17:44)
• The relentless journey to Inc 5000 list  (19:17)
• Relentless, a homeless teen to the entrepreneur dream (24:59)

For full show notes and links visit:  https://samanthariley.global/podcast/344/

Podcasting is a great way to share your expertise, and have your message heard by more people. It allows you to connect not only with your ideal clients.  But did you also realise that you can use it to connect with people you thought were out of reach?
Although there are many platforms that can showcase your business, podcasting can give you a unique edge for growing your business.

In this episode, Samantha chats with her husband Leon Flitton, the expert she turns to with all her podcasting questions. In this episode they share four podcasting strategies you can implement to help grow your business.

Podcasting allows business owners to establish authority in their industry, build a relationship with their target audience and connect with potential partners that can advance their business reach.

With the right strategies, podcasting can help build a network with CEOs and high-level executives without going through the strict process of scheduling an interview. It acts as your leverage.

The connection possibilities are endless with podcasting as you can reach different people all around the world. If you’re considering starting a podcast, this episode may be your sign to do so.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Using podcasting to position your authority (02:43)
• The importance of growing a listener base (04:19)
• The huge potential for podcasts in 2022 (05:57)
• Building a relationship with your ideal client (07:10)
• How to connect with potential collaboration partners (08:23)
• How you can bypass the gatekeepers (09:21)
• Leon's advice for people who want to start a podcast (14:15)

For full show notes and links visit:  https://samanthariley.global/podcast/343/

If you had more money, how many more people could you help? What kind of impact would you be able to give to yourself and others? Most people settle knowing that they don’t need much money to live a comfortable life.  

This limiting belief restricts us from realizing our true potential and enjoying the kind of life we could be living. We find it hard to believe that having abundance is actually easy and natural.  If you could make more money to help more people, would you?  
In this episode, Samantha chats with Daniel Mangena, a life and business transformation coach. Daniel speaks about his passion, helping people generate abundance in business and life.
Abundance is not one-dimensional, it is holistic and should be addressed in all areas of your life. True abundance means having a balance between financial wealth, health, and relationships with others.
Every individual should have a personal measure of balance in abundance, but this is difficult when we constantly compare ourselves to others around us. There is no cookie-cutter formula to achieving abundance, it’s an individualized experience.
Are you ready to have abundance in all aspects of your life?  Let’s dive in.
WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Daniel's journey on finding his calling and purpose (02:35)
• Why abundance equates to having freedom in life (05:12)
• The importance of having a balance of abundance in all areas of life (07:27)
• How you can find your personal balance (09:02)
• The difference between working from a place of lack vs working from a place of joy and abundance (11:08)
• How human design influences Daniel's way of life (14:30)
• The Money DNA - how it helps direct energy to be more productive (20:13)

For full show notes and links visit:  https://samanthariley.global/podcast/342/

All businesses have interesting origin stories to share. Some of which became so legendary that customers have been attracted to the brand upon hearing where they started from.
In this episode, Samantha speaks with Gair Maxwell, a leading business strategist, keynote speaker, and author. Their conversation is centred on how leaders can build irresistible brands.
Gair states that to make brands enticing to customers, business owners must know how to become legendary. It begins with having an origin story that is both unique and authentic to the brand.
This origin story doesn’t have to be a depressing one filled with trauma and tragedy. It needs to be a genuine story told in a legendary way to highlight business differentiation and grab attention across the market.
When brands share irresistible stories, they create a distinction from the competition, and they become relevant in the consumer world. Entrepreneurs also establish connections that position them to do business with more customers. 

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Gair's career origin story (02:17)
• What generates differentiation and why it’s important in business? (03:45)
• How to influence buyer behavior (07:38)
• The best way to create origin stories (08:40)
• The Mona Lisa Effect - How to adapt it to your branding (14:18)
• How to create irresistible stories (25:08)
• The importance of having values in your business set-up (33:38)

For full show notes and links visit:  https://samanthariley.global/podcast/341/

Getting new leads is something most business owners struggle with. It becomes a bigger concern when leads are not converting into sales.
In this episode, Samantha chats with Todd Brown, an expert on profitable customer acquisition campaigns. Together, they discuss the framework that Todd uses to acquire new buyers every day, consistently.
Todd shares the process of bringing in leads starts with communicating the right message. When clients want to do business with you, they want to go deeper on what benefits you can give, the pain points you will alleviate, or the problems you can fix.
Business owners can relay the right message by highlighting their differentiation points from competitors, having an in-depth understanding of their unique selling proposition, and being clear on their unique mechanism.
These three serve as a structured foundation for educating prospects on why your product or service surpasses the competition. 
When you educate your audience about what they’ll gain from you, you pave the way for your business to generate more leads in a consistent and effective manner.
WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Todd's journey into the world of direct response marketing (01:43)
• The difference between marketing and selling (06:50)
• The distinction of advertising and marketing (08:48)
• Meaningful points of differentiation and its significance in business (09:25)
• What are Unique Selling Propositions (USP)? (11:13)
• Why you need to get clear on your unique mechanism (13:05)
• How marketing dynamics are changed by choosing to niche (18:33)
• Todd's framework for acquiring clients every day (23:17)
• Why marketing messages should not be changed subjectively (26:43)
• The advantages of direct response marketing (27:50)
• Getting new leads daily (32:57)

For full show notes and links visit:  https://samanthariley.global/podcast/340/

As business owners, we can't allow ourselves to get run down and stressed. No good comes from that, and it's not great for our clients, our health or our wellbeing. It’s absolutely essential to be taking time out from business and switching off.
Switching off from work is important, but it can be difficult over the Christmas period and being able to spend time with family can be challenging when there are so many other things to be done.
However, it is necessary to take some time out and rejuvenate and prepare for the coming year ahead.
WHAT YOU’LL DISCOVER IN THIS EPISODE:

• What can you do to take your business to the next level? (01:11)
• How taking time out affects your company (02:28)
• What defines you as a successful entrepreneur? (03:40)
• Some tips for those who have a hard time shutting down (04:16)
• Entrepreneurs, like everyone else, need time to recharge their batteries. (05:29)
• Home office: Being your new workplace (07:17)
• Fact: You started a business in order to live the life you wanted (08:26)

For full show notes and links visit:  https://samanthariley.global/podcast/339/

Most people venture into business because they want to enjoy the freedom and luxury of living the lifestyle they desire.  To have control of where and when they work.  However, it’s difficult to live your inspired life when business becomes too demanding and having a balanced life seems hopeless.
In this episode, Samantha speaks with Jay Harris, life strategist, lifestyle entrepreneur, and coach. Jay believes that the key to living an inspired life is by having control over one’s schedule and calendar.
It’s important to give personal life the same amount of focus and dedication we give our business matters. Jay’s calendar is not only filled with business meetings, but also an agenda with his family and his love for surfing.
It’s critical to recognize what works for you individually. We are all unique and are fuelled by different motivators and inspiration to live an amazing life. For Jay, his human design influences him to make conscious life decisions that generate balance, so he doesn’t burn out.  
If you want to know more about how you can maximize your schedule and live an inspired personal and business life, let’s dive in.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Jay's journey into coaching (02:22)
• The transition of moving out of his family’s business (07:12)
• How Jay shifted to opening his own business (09:07)
• What the initial phase of business looks like (12:58)
• The value of having control over your personal schedule (15:12)
• Why we need to understand what works for us (20:20)
• How Jay handles the burnout phase (21:22)
• Client profiles that Jay works with (24:40)
• The 2022 Inspired Life Planner (27:51)

For full show notes and links visit:  https://samanthariley.global/podcast/338/

Merry Christmas! 

Creating a high-ticket offer to grow your business is an individual experience. Business owners should know how much time they have and how much they want to make to design the right offers.
In this episode, Samantha chats with Merel Kriegsman, who has been helping entrepreneurs to have the right money mindset and be confident in their pricing and high-ticket offers.
Merel believes that all business owners should aim for cash flow positivity. To do this, they need to go through the taxing process of setting a monthly revenue goal that is aligned with both business and personal lifestyles. 
Additionally, Merel mentions the importance of building custom-made offers. As business owners, we need to make sure that we are always offering value to our customers and not wasting their time. 
If you’re reflecting on giving high-ticket offers to clients, this episode is for you.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Merel's life story (02:20)
• The transition phase to becoming a business owner (04:15) 
• Her advice for entrepreneurs who are in the transition stage (08:12)
• How to build a network that consists of the right people (12:35)
• The importance of seeing a business through the client’s eyes (18:12)
• High-ticket pricing - what is it and how can it be done (22:55)
• What does wealth mean to Merel? (32:11)

For full show notes and links visit:  https://samanthariley.global/podcast/336/

In this episode, Samantha shares the interesting details of her human design journey so far. Not everyone may know this, but she’s been utilizing various spiritual modalities in her business since 2010. 
These holistic practices involve the use of crystals, tarot cards, alignment of the planets, and other spiritual modalities. But she was not solely dependent on them, they only served as minimal guides to how she runs her business. She was still heavily reliant on her systems and frameworks.
Samantha was introduced to the concept of human design about 9 years ago, but it was at the beginning of 2020 that she started experimenting with her human design.
Through her own experience with human design, she started to understand how to incorporate it into her business. Samantha’s venture with human design has helped her business flow more easily, and now she’s helping her clients do the same.
If you want to know more about the changes that have happened and the future plans for her business with the integration of human design, listen to this short but value-filled episode.
In this episode you’ll discover:

• Holistic modalities that Samantha uses in business (01:23)
• Her introduction to human design (03:12)
• The changes in her business since using human design (05:47)
• What she dislikes about how other people view human design (06:43)
• The benefits of human design to her clients (08:03)
• Future business plans with the integration of human design (09:15)

​​SUBSCRIBE & REVIEW THE INFLUENCE BY DESIGN PODCAST Thanks for tuning in to this episode of the Influence By Design podcast. If the information in any of our conversations and interviews has helped you in your business journey, please head over to Apple Podcasts, click the 3 dots in the top right corner of your smartphone screen, follow the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver valuable content, but will also help us reach even more amazing entrepreneurs just like you!

For full show notes and links visit:  https://samanthariley.global/podcast/335/

SHOW SPONSORThis episode is sponsored by Your Podcast Concierge.  Affordable podcast production for coaches and speakers who want to increase their authority and generate leads from their show.  You press record, and let them do the rest.