Business Growth Lab

Does creating the one page marketing plan in three days or less sound appealing to you? We know you really want to have your plan sorted in a flash, and whilst it may sound difficult, it is absolutely possible.
In this episode, Samantha is joined by Mostafa Hosseini. He helps coaches, consultants and experts formulate their one-page marketing plan in three days or less. 
He implements the 6-step process to ensure that business owners are aware of their objectives. And as Mostafa explains, it all starts with being clear with your goal. 
Upto 90% of businesses fail because they don’t know what they are trying to build, or how they are going to get there.  This means there is a lot of frustration along the way because they are not getting the results that they want. 
Mostafa’s one-page marketing plan is simple and can be used on a daily basis, so you are always moving in the direction of your business goals.
Are you interested in executing your one-page marketing plan?  Let’s dive in.
WHAT YOU’LL DISCOVER IN THIS EPISODE:

• The lead generation strategy to focus on in your next 90 days (04:00)
• Possible outcomes from not having a clear goal (05:15)
• The process of formulating goals that get you to your desired outcome (06:20)
• Choosing the platform to focus on (08:40) 
• The 6-Step simple marketing formula (11:27)
• Understanding who your target market is (14:45) 
• Creating your one signature offer that you will be known for(16:03)
• Research where the demands and profits are (19:17)
• Converting leads into paying customers (23:57)
• Mostafa’s message to people who want to start their marketing plan (26:48)

For full show notes and links visit:  https://samanthariley.global/podcast/324/

Even before civilizations were established, humans have always loved playing games. We like to engage ourselves in various forms of entertainment, and a good example of this in the business space, are the quizzes we see online.  
In this episode, Samantha chats with Molly Mandelberg, a master of content creation and online marketing. Molly shares an effective strategy for building her email list - using quizzes.
The quizzes she creates are not the usual “which Disney princess are you? Or what kind of sandwich you are”.  These are informative and are created to specifically relate to your prospects journey with your business. 
Molly saw the opportunity of using quizzes as an interactive strategy for people to learn more about themselves and also as a way for them to pre-qualify if they are fit to work with you. Furthermore, quizzes build deeper connections by letting the clients know the next step of the process.
If you want to learn more about how you can take advantage of quizzes to grow your list, let’s enter the lab.
WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Molly's career journey (02:08)
• The significance of growing an email list (08:05) 
• Utilizing quizzes to build your list (12:33)
• How to select topics for your quiz (15:20)
• The key to not giving it all away (18:10)
• Technologies used to create a quiz (19:30)
• The benefits of using quizzes for businesses (21:15)
• How long does it take Molly to produce her quizzes? (23:39)
• The comprehensive process of creating a quiz (26:10)
• Molly’s $5 a day Facebook strategy (27:50)

For full show notes and links visit:  https://samanthariley.global/podcast/323/

Some coaches really don’t enjoy sales calls; it can feel intimidating and your prospect may feel like they’re on the witness stand. It’s helpful to understand that the path to success starts with your prospect feeling comfortable and safe to disclose any information during the call.
In this episode, Samantha is joined by Nikki Rausch, a trainer, speaker, best-selling author, and the founder of Sales Maven. Nikki has been helping business owners refine the skills and mindset needed to finally feel confident in selling for their business.
Nikki shares her 5-step process that begins by pre-framing discovery calls so that clients know that they are speaking with the right person. 
If you want to hear her tips on how you can close more deals with your discovery calls, let’s enter the lab.
WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Nikki’s journey into sales (02:55)
• How pre-framing discovery calls will increase your sales (05:29) info
• The Selling Staircase method to increase your chance of conversion  (09:20) info
• Why you should never coach during discovery calls (13:10) info
• Questions to ask during a discovery call (17:53) info
• What do objections signify? (21:40) info
• Sell by chat or DMs- What is it, and how is it different to selling via calls? (28:15)

For full show notes and links visit:  https://samanthariley.global/podcast/322/

As entrepreneurs, we’re big dreamers and are continually coming up with big ideas. Big Projects that we want to complete. However, we’re always busy and some of these projects that we want to complete get pushed to the bottom of our to-do list and those “someday when” projects never get actioned. But, what if you had the personal resources to get started and execute your “Someday When” projects?
In this episode, Samantha is joined by Kristin Swanson, a coach, consultant, and breast cancer survivor who teaches clients how to execute their “someday when” projects with ease, and turn procrastination initiatives into profit. 
Kristin teaches Thought Leaders how to listen to their deepest callings and act resolutely and overcome procrastination to touch a broader audience and increase their revenue. 
If you want to have a head start on your “Someday When”projects now, let’s enter the lab.
WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Who is Kristin Swanson? (01:30)
• Fear, Resistance, and the difference with your someday maybe projects (07:09)
• How to get a new project started (08:30)
• Learning to move with fear (09:35)
• How to move out of the productivity shame spiral (11:55)
• Shifting your focus to acknowledge the small wins (13:19)
• Why practicing gratitude will help you move forward faster (15:19)
• Projecting yourself forward into the future you (16:53)
• The perfect research window (20:15)
• How to lesson the effect of decision fatigue in your day (22:06)
• The best ways to start public speaking (30:08)

For full show notes and links visit:  https://samanthariley.global/podcast/321/

If you want to build your authority and position yourself as the trusted thought leader that people turn to, speaking from stages is one of the best ways to achieve your goal.  If you’re a coach, expert, or course creator, speaking helps you build your authority, your audience, and your influence.
In this episode, Samantha is joined by Con Koutsikas, a public speaking and communications expert, and host of his podcast, ‘A Cuppa with The Con Versationalist’. 
He is passionate about helping businesses and individuals create deeper relationships and greater success through better speaking and communication skills.
If you want to know more on how to be an authoritative speaker, let’s enter the lab.
WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Con’s windy journey into public speaking (02:21)
• Start to reframe the fear (07:09)
• Preparing to show up and be a great speaker (11:53)
• Venue and environment are essential (16:52)
• Preparing for the worst and setting a plan in place (17:36)
• Visualization into speaking practice (18:31)
• Con’s take on practicing your talk (20:50)
• Advice on giving a keynote (22:35)
• Relatability and the power of the pause (24:14)
• Speaking on different platforms (26:18)
• The best way to start public speaking (30:08)

For full show notes and links visit:  https://samanthariley.global/podcast/320/

Enrolling new clients is one of the most challenging things for many entrepreneurs and business owners. Asking people to join you on a quick call can cause friction if not offered at the right point of your conversation. So today we want you to consider stop chasing leads and try this instead...
So, what do you need to do to attract new leads consistently into your business every week?

In this episode we talk about lead generation and specifically, what you can do to attract new leads instead of chasing them. 
We share some examples of how not to reach out to people, and how building your authority will help you fill your funnel with the right prospects.
People love to buy, but they hate being sold to. So today’s conversation will help you build a marketing machine that will entice people to seek you out and knock on your door, rather than ‘waiting around’ or ‘pushing’.
WHAT YOU’LL DISCOVER IN THIS EPISODE:

• The right time to reach out to a potential lead (06:51) 
• How do you discover the recognized need? (08:21)
• Positioning yourself to be the authority to solve their problem (10:21)
• The value of transferred authority (12:04)
• Earned authority (13:34)
• Be the authority in what you are selling (15:07)

For full show notes and links visit:  https://samanthariley.global/podcast/319/

If your business is doing well financially, diversifying is something that you should consider. Gaining more financial freedom through share trading could be for you. 
Trading may seem like a complicated concept but our guest, Louise Bedford, a trading and behavioral finance expert, says it doesn’t have to be that way. 
In this episode, Louise shares how she got started in trading and her methods of how to be a successful trader.  Trading allows people to earn extra income, which in turn allows people to have the freedom and lifestyle they choose.
To become successful in trading, Louise advocates looking for internal motivators; the motivators that fuel the drive to create a change in their lives. 
If you want to learn more about how Louise creates huge impacts on the lifestyle of her clients through trading, as well as how she’s grown her mentoring business, let’s enter the lab. 
WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Louise’s journey to amazing opportunities (01:49)
• Transitioning from the corporate world to trading (05:46)
• How can people profit from trading? (09:46)
• The importance of creating a trading plan (10:33)
• The importance of internal motivators for trading (12:15)
• Advantages of taking on a business partner (16:25)
• How to assign tasks between business partners (19:56)
• The significance of relevant and valuable trading courses (26:52)
• The Happiness Project (32:12)
• Lifestyle changes of business owners who are into trading (38:19)
• The Trading Plan template (46:22)

For full show notes and links visit:  https://samanthariley.global/podcast/318/

It’s very easy to get caught up spending time on tasks and projects that don’t shift the needle in our business.  Doing these tasks can sometimes turn into bad habits, making it feel harder or more complicated than it needs to be.  Today we’re going to discuss how to simplify your business.
Business is simple but it’s not easy, so in this episode, we discuss a way to simplify your business and what to do to achieve higher revenue without taking away your enjoyment. 
We talked about how to take a look at how to avoid being overwhelmed and identify what is more manageable, profitable, and enjoyable.
Business is not about always striving to be bigger. We also need to look at how to be more effective and efficient in delivering excellent outputs for our clients through simplification.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Automation and complex components (04:39) 
• ABCD exercise (06:51)
• Weighing enjoyment and money in what you do (09:26)
• The two key areas in scaling delivery (12:30)  
• Creating space and attracting more opportunities (14:12)
• Getting rid of the things that do not support you in your business(14:59)

For full show notes and links visit:  https://samanthariley.global/podcast/317/

It’s crucial for every entrepreneur to know the areas to focus on to scale up the business. Although there is no set formula, it always begins with knowing the pain points of your customers and how you can be of service.
In this episode, Samantha is joined by the founder and CEO of Founder Space, Steve Hoffman popularly known as Captain Hoff. He shares what he has learned over the years from starting multiple businesses, to where he is now, helping startups find investors and launching.
Steve is truly a captain in entrepreneurship - he guides clients through major pivots, changing direction and staying on track. Furthermore, he acknowledges the benefit of creating better relationships with clients, and getting the right message to them.
If you want to know about scaling your business, let’s enter the lab.
WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Steve’s journey into entrepreneurship (01:55)
• What is venture funding? (04:37)
• Steve’s criteria for choosing ideal clients (07:40)
• How does Steve fill the gap in the market? (12:29)
• Knowing when to pivot, change direction, or stay on course (16:24)
• The importance of getting the right and clear message across (25:12)
• Understanding the pain points of your customers (27:25)
• Steve’s advice for people in sales (29:18)

For full show notes and links visit:  https://samanthariley.global/podcast/316/

From many years in business, we’ve experienced many high and low points and learned what strategies work and what doesn’t.  But what if we had to start over from scratch?
In this episode, we share what we would do differently if we had to start over again and discuss four value points to get any business off the ground and making money in the shortest amount of time.
We discuss the simple strategies that don’t require the use of advanced or expensive technology so you can get to market as quickly as possible. It only requires you to be creative and prove to clients that you are the expert they need to help them solve their problems. 
Whether you’re wanting to start a business, or you’d like to increase your income, today you will get the tips to drive your business forward. 
WHAT YOU’LL DISCOVER IN THIS EPISODE:

• The KEEP Principle to drill down on your expertise (04:44) 
• Knowing what the market needs (07:07)
• The importance of setting up the correct pricing early on (07:38)
• The benefits of connecting with people you’ve previously worked with (10:33) 
• Problem, Period, and Pay Analysis (11:28)
• Create an online profile for people to know who they’re dealing with (13:50) 
• How to package your deliverable (16:14) 
• Basic technology to set up your business (17:28)

For full show notes and links visit:  https://samanthariley.global/podcast/315/