Business Growth Lab

We all have unique gifts, but many of us struggle to bring them into existence - let alone monetise them. To impact other people’s lives, entrepreneurs need to recognize their gifts and bring them to power.  
In this episode of the Influence By Design Podcast, Samantha speaks with James Lam. James supports passionate entrepreneurs to believe in themselves and create change-making enterprises. 
He knows that the journey begins with realising your distinct gifts and understanding how they can be used to drive business success. Business owners who acknowledge their talents, become more equipped to create programs, courses, or products (as James would call them) that can help clients.
Additionally, they harness the courage to jump into the void, they’re more coachable, and they establish a persistent drive towards achieving business goals. 
To do this, James asks his clients, “what can you create that’s better than anybody else?” If you’d like to learn more tips on how you can develop unique products and let you share amazing gifts with other people, let’s dive in.
WHAT YOU’LL DISCOVER IN THIS EPISODE:

• The beginning of James' entrepreneurial career (01:07)
• How to recognize your gifts and bring them into existence (02:43)
• How different does your product need to be? (06:45)
• The challenges of putting your product out there (10:45)
• Traits entrepreneurs need to have when developing products (13:45)
• What does being coachable actually mean? (17:42)
• Guidelines for Pricing and Promise (22:30)
• One thing James wants listeners to know about creating their product (30:05)

For full show notes and links visit:  https://samanthariley.global/podcast/374/

ABOUT JAMES LAM
James Lam created LAM - Look Ahead Marketing (yep that’s an acronym to his name!) specifically to work with speakers, coaches, consultants, healers and authors. Those people who have something amazing to give back to the world, but no matter how hard they try; can’t get their message out!

WHERE TO FIND JAMES LAM
Website: https://www.lookaheadmarketing.com/ 
Instagram: @lookaheadmarketing
Facebook: https://www.facebook.com/lookaheadmarketing/

CONNECT WITH SAMANTHA RILEY
Facebook: https://www.facebook.com/samriley/
Instagram: @thesamriley
LinkedIn: https://www.linkedin.com/in/samriley/

Webinars are a great way for coaches, speakers, and content creators to promote their business. However, your webinar doesn’t matter as much as you think it does…
In this episode of the Influence By Design podcast, Samantha and Tim have an exciting discussion about why your webinar doesn’t really matter. 
Whilst creating content and adding value to your audience are highly important, often the marketing is forgotten and takes a back seat. This means that your valuable content is not seen by the people in your audience.
If you want to learn more about how to make the most of webinars for generating leads and clients, be sure to tune in to this episode.
WHAT YOU’LL DISCOVER IN THIS EPISODE:

• The importance of marketing your webinar (03:45)
• Different types of webinar registrants (05:28)
• What should be included in your webinar? (08:50)
• Why do people register for webinars? (11:11)
• Why does follow-up matter? (13:12)

For full show notes and links visit:  https://samanthariley.global/podcast/373/

There are times in business where the hustle is real. However, hustling should only be temporary and not the norm.  The goal is to create stability in your business.
In this episode of the Influence By Design podcast, Samantha speaks with Colleen Biggs, an award-winning peak performance consultant with over 20 years experience. Colleen shares tips around how to attract the right clients for your business.
In order to attract the right client, you need to step into the spotlight. You need to show up authentically, and you’ll draw in people that want your services.
When you work with the right people, you start operating in your zone of genius which means leaning into your full potential and being able to effectively help others. While living in this way, you’ll develop the mindset that you’re capable of doing and having more, and your self-worth will rise.
If you want to dig deep into how to be more visible to attract the right clients, be sure to listen to this episode. 
WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Why hustling should only be temporary (01:30)
• Operating in the zone of excellence vs operating in the zone of genius (04:49)
• Using intuition in business (10:02)
• Why coaches attract the wrong prospects (19:45)
• Colleen's free guide to attracting the right clients (28:30)
• Colleen's advice to business owners (30:25)

For full show notes and links visit:  https://samanthariley.global/podcast/372/

Paid marketing can be a great way to grow your  business. Apart from social media, we can advertise on various platforms such as television, radio, and even newspapers.
In this episode of the Influence By Design podcast, Samantha and Tim talk about the answer to the crucial question - to ad or not to ad?
Before getting down to the nitty-gritty of advertising, business owners need to understand who their ideal audience is and the pain points that you can help them solve. Once this has been nailed down, it saves a lot of time and money from being wasted on advertising.
Making sure you have laid down the foundations for advertising guarantees a smooth flow of opportunities through your business pipeline.
If you want to know more about how advertising can help your business scale, be sure to listen to this episode.
WHAT YOU’LL DISCOVER IN THIS EPISODE:

• What Samantha loves about paid marketing (02:15)
• When is the best time to start paid marketing? (05:12)
• Where does paid marketing lead? (07:25)
• The consequences of running only one ad in one channel (09:20)
• What is banner blindness? (11:10)
• Tim & Samantha’s biggest takeaway in regards to paid marketing (13:09)

For full show notes and links visit:  https://samanthariley.global/podcast/371/

Life is truly a number’s game, and as a business owner you need to be aware of what your numbers are.  Although financial conversations can sometimes feel uncomfortable, they can also be fun once you understand what they mean. 
In this episode of the Influence By Design podcast, Samantha chats with Wendy Brookhouse, a Certified Financial Planner with an Executive MBA. Wendy believes that our misconceptions and limiting beliefs about money have long been ingrained in us since we were kids. That's why we find it challenging to handle financial situations as adults.
In this social media fuelled world, financial goals are often based on unrealistic standards that we see other people sharing. In return, we create extreme fear and pressure to even assess the realities of our financial status. 
For Wendy, financial freedom starts with getting in tune with what’s really important to you. 
By knowing your power numbers, you’re able to figure out present and future values. The more you spend time learning about your numbers, the more comfortable you’ll feel, and eventually it will help create the impact that you desire to be making. 
WHAT YOU’LL DISCOVER IN THIS EPISODE:

• How does fear impact finances? (01:28)
• Eliminating limiting beliefs about money (04:15)
• How to link lifestyle numbers with business impact goals (08:01)
• What is a Power Number and how to find it? (11:25)
• The barriers in financial planning (19:29)
• Why you need to understand your business sales (21:33)
• Financial Wealth Diagnostic (24:50)

For full show notes and links visit:  https://samanthariley.global/podcast/370/

If there’s one thing business owners should spend the majority of their time on, it should be marketing. If you focus on marketing, it provides a steady stream of opportunities and clients who want to work with you.
In this episode of the Influence By Design podcast, Samantha and Tim talk about a crucial topic in the world of business - marketing and why it’s important.
In essence, marketing is the activities and strategies that you do to promote your products and services. It’s not constricted to one platform, it includes various ways and each impacts one another.
They discuss the O.P.E.N framework of marketing which tackles, organic, paid, expert and network. Interestingly, this framework opens the conversation to different types of clients thus broadening your marketing reach.
If you’re looking for ways to improve your business presence, knowing these marketing principles can do wonders. Be sure to listen to the episode.
WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Tim's significant marketing conversation (01:35) 
• What is marketing, and why is it important? (03:05)
• The O.P.E.N framework of marketing (06:15)
• Organic marketing (07:20)
• Paid marketing (09:32)
• Gaining trust through Expert Marketing (11:09)
• The advantages of having a Network (12:33)

For full show notes and links visit:  https://samanthariley.global/podcast/369/

You were born with a core genius; a unique brilliance.  It takes commitment to growing it and owning it, so you can fully embrace it and lean into it.  However, many people prefer to feel ‘safe’ and live in their comfort zone.
When this happens, we constantly feel that there’s a missing piece in our lives. 
In this episode of the Influence By Design podcast, Samantha interviews Nicole Roberts Jones. She shares her framework to draw out what’s best in people and help them take their brilliance to the bank. 
Nicole highlights the importance of hiring a coach to help create strategies around the individual. There are pieces to our brilliance that we can’t see, and it may require someone else to show us our authentic selves and help us scale.
If we all realise our brilliance, we allow opportunities to emerge. We move to a level where it’s possible to make money while we sleep and have multiple streams of income.
Join Samantha and Nicole as they deep dive into how you can bankroll your brilliance.
WHAT YOU’LL DISCOVER IN THIS EPISODE:

• When did Nicole realise her calling? (1:08)
• How do people discover their brilliance and leverage it (07:15)
• Nicole's framework to help you bankroll your brilliance (10:35)
• Making money in your sleep (13:05)
• Nicole's advice for people afraid of predictable results (16:30)
• How to add multiple streams of income using the same brilliance (18:47)
• Bankroll Your Brilliance (23:10)

For full show notes and links visit:  https://samanthariley.global/podcast/368/

The intense experience that all of us went through in the last two years actually helped us become more aligned with what we want in life. The pandemic may not have changed who we are, rather, it showed us our authentic selves. 
In this episode of Influence By Design, Andrew Eggelton takes over the mic and asks Samantha about how to live life in alignment with human design. 
She shares that knowing what keeps her energised allowed her to create better connections with herself, the business, and the world.
Now, Samantha shares her expertise in living according to human design with her clients, so they understand what their purpose is. They also get excited about waking up every day knowing that their actions are becoming more aligned with their vision. 
For business owners, getting in tune with their human design allow them to recognize their leadership style; their energy, how they make decisions, and how they interact with the world.
If you want to learn more about tapping into your human design and how it benefits both personal and professional relationships, this episode is for you.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• How do business owners go back to their alignment? (01:12)
• Samantha's journey into knowing her authentic self (12:37)
• How human design resonates with Andrew’s life (15:05)
• Living life by design (20:08)
• The changes in their lives over the past 2 years (28:05)
• What does happy mean for Samantha (37:00)
• Why we need to look back to what we've always wanted to do (45:15)
• The significance of knowing our core genius (49:38)
• What Andrew is taking from this conversation (54:27)

For full show notes and links visit:  https://samanthariley.global/podcast/367/

Even talking about legal matters makes most coaches shake in their boots. Some think their business is a small player so they think there’s no need to get legal advice. However, this mindset makes them unprepared to handle probable legal proceedings. 
In this episode of the Influence By Design podcast, Samantha has an insightful conversation with Heather Pearce Campbell, a warrior mama, dedicated attorney, and legal coach for world-changing entrepreneurs.
They discuss a topic that is often neglected in the business world - understanding the importance of legal support. 
Heather shares her framework of legal support buckets which includes your legal entity, business contracts, business insurance, and an intellectual property protection plan.
For coaches and consultants, it’s essential you protect your bodies of work including digital courses, frameworks, and systems. 
In order for you to build a successful business, you have to plug in the legal. Heather showcases her mastery and demonstrates the best ways to prevent potential legal endeavours and if you want to learn valuable insights, let’s tune in to the episode. 
WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Heather's journey into helping online entrepreneurs (01:57)
• Why do people hold off from engaging legal support? (04:49)
• The foundational legal supports to have in place (08:15)
• What do coaches need to know about legal support (22:04)
• The biggest legal risks for coaches (25:47)
• Dispute resolution strategy (30:37)

For full show notes and links visit:  https://samanthariley.global/podcast/366/

When it comes to company culture, there are a lot of misconceptions. Many people think that company culture is something you're born with or that it's only reserved for big companies. However, this is not the case. A great company culture starts from day one, no matter the size of your business.

But what makes a great company culture? Is it the free food and snacks? The rock-climbing wall in the office? While those things may make for a fun work environment, they're not what creates a great company culture. 

In this episode of the Influence By Design podcast, Samantha talks with Danielle Chiel, the Founder and CEO of KOCO, a company built in partnership with women who live in rural villages of Tamil Nadu, southern India. 

According to Danielle, no matter how talented your team may be, if you don't have a good company culture in place to support them, they won't be able to reach their full potential. 

Great company culture is one in which employees feel valued and supported and are able to work together cooperatively towards common goals. It's not something that can be created overnight, but with careful planning and effort, you can create a culture that will help your business thrive.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• How did Danielle start KOCO (04:40)
• How Danielle built her company culture (08:53)
• Running an offshore and onshore team (14:15)
• Weekly and monthly team meetings (17:20)
• Building trust during the on-boarding process (19:15)
• How to determine if a person is a good fit or not for your team (21:40)
• Maintaining a good company culture (23:53)
• How did Danielle kept her company afloat during the pandemic (28:32)

For full show notes and links visit:  https://samanthariley.global/podcast/365/