You can build the best product in your category and still fall behind. Why? Because the market doesn’t reward “best”—it rewards best at business. In this episode, I unpack the pattern I’ve seen in conversations with very smart founders: they perfect the thing, but neglect the system that sells the thing.

We start with the two brains of your business:

1. 
   
2. 
   
3. Product/Delivery drives retention.
4. 
   
5. 
   
6. 
   
7. Marketing & Sales drive attention and acquisition.
8. 
   
9. Being great at #1 is necessary—but insufficient in a noisy, novelty-driven world where people discover the loud before the great.
10. 
    
11. 
    

Then we dig into three traps that smart people fall into:

• 
  
• 
  
• The Technician’s Curse: When numbers dip, you “improve the product” instead of the pipeline (offer → traffic → show → close). We’ll install a simple weekly scorecard and fix the bottleneck first.
• 
  
• 
  
• 
  
• The Projection Trap: Assuming customers and staff think like you do. We replace assumptions with customer interviews, plain-English messaging, and clear “definitions of done.”
• 
  
• 
  
• 
  
• The “I’ll Figure It Out” Fallacy: Brains and hustle aren’t enough without context and reps. Borrow them—via mentors, playbooks, and proven scripts—so you make right moves faster.
• 
  
• 
  

Finally, we make you best at business: choose a focused market, sharpen your promise and proof, show your mechanism, and adopt a weekly operating cadence—one growth action every morning, one bottlenecked metric every week, one small test at a time.

You’ll leave with a playbook to turn smart into scale—and the three actions to run this week so your best product finally wins.

Connect with Chris Cooper:

Website - https://businessisgood.com/

Ever “improved” your business and watched revenue dip? This episode is about the Tinker phase—when a little success gives you a little freedom…and you accidentally starve the golden goose that got you here. I unpack the three ways owners drag healthy businesses down:

1. Fiddling for “better.” Endless tweaks to offers, pricing, scripts, and schedules without evidence. Fix: install a change discipline—a monthly change window, small A/B tests, a simple decision log, and a weekly dashboard (leads, show/close rate, ARPU, churn, CSAT).
2. Neglect via distraction. A shiny side project steals your best hours while the core engine slows. Fix: a Minimum Care Plan—a daily Owner’s Power Hour (one growth action before anything else), a crisp scorecard cadence, 10-minute SOPs for recurring tasks, and one Primary-in-Command with clear escalation thresholds.
3. Blowing it up. Panic leads to firing staff, scrapping models, or rebranding from scratch. Fix: a 30–60–90 recovery—stabilize, repair what worked, then improve surgically (one test at a time).

You’ll leave with a practical cadence to keep speed, protect consistency, and grow without self-sabotage—plus three quick actions to run this week: schedule a monthly change window, add a daily Power Hour, and pick one metric to protect every Friday.

Connect with Chris Cooper:

Website - https://businessisgood.com/

What was the last nonfiction book you read—and what did you do with it the week after? Books are great for ideas and inspiration, but business results come from guided action. In this episode, I trace how business books evolved—from gatekept publishing to self-published “book-as-business-card”—and why AI now lets anyone draft a passable book in hours. As Jim Rohn put it: don’t let your learning lead to knowledge; let your learning lead to action.

Enter bots. AI agents can turn a single idea into a step-by-step plan: bite-size tasks, checklists, quizzes, role-plays, even “office hours” on demand. They follow a proven teaching arc—I do, we do, you do—so you practice, get feedback, and actually ship. Books still win at narrative and worldview; bots win at behavior change.

I’ll show where creators are already selling bots (not just books or courses), when to use each format, and a simple playbook to convert one chapter into a 7-day action bot. Then I’ll invite you to try my Mentor GPT—built on the Simple Six framework—so you can feel the difference between reading and doing.

Connect with Chris Cooper:

Website - https://businessisgood.com/

Ever stood in line for a passport or permit and thought, “How did it get this bad?” Bureaucracy doesn’t start broken—it creeps in. In this episode, we unpack why even great companies calcify: Pournelle’s Iron Law (organizations drift to serving themselves), and Parkinson’s Law (headcount grows 5–7% a year regardless of workload). Wikiquote+1

You’ll hear how complexity multiplies—extra layers, approvals, and legacy tech—until speed dies. (Yes, a major UK rail operator still uses fax to reach crews.) And why some governments deliberately keep paper ballots for auditability: simple systems are often the most resilient. The Guardian+1

Then we get practical: map the customer journey with value-stream mapping, replace approvals with “freedom within a framework” (think Netflix’s culture), flatten spans & layers, and run a quarterly “kill-a-rule” review. You’ll leave with an audit checklist to keep decisions close to customers—and bureaucracy out of your business. Lean Enterprise Institute+1

Sources: Pournelle’s Iron Law; Parkinson’s Law; EAC paper-ballot policy; Northern Rail fax reports; Lean Enterprise Institute (VSM); Netflix culture deck.

Connect with Chris Cooper:

Website - https://businessisgood.com/

Time off won’t be handed to you—you must design for it. Run the “hit-by-a-bus” test, appoint a single decision-maker with thresholds, take a 3-day zero-contact trial, then audit and patch your playbook before booking a 7-day break. Think Kintsugi: vacations reveal cracks you can repair, making the business stronger—and you less fragile.

Connect with Chris Cooper:

Website - https://businessisgood.com/

Your Effective Hourly Rate (EHR) tells the truth about your role. If it looks like frontline pay, you’re doing frontline work. Learn how to buy back time (cleaner → VA → fulfillment → sales support), climb the Value Ladder from operator → manager → owner, and follow a 180-day plan to shift your calendar into $100–$1,000/hr tasks—so your pay finally matches your value.

Connect with Chris Cooper:

Website - https://businessisgood.com/

As a founder, no one’s coming to bump your pay—you have to do it. This episode shows you how to set a market-rate salary, use Profit First with quarterly +5-point raises, and route cash to purpose (Owner’s Pay, Profit, Tax, OPEX) instead of letting it stagnate. Walk away with a step-by-step sweep schedule and a simple rule: pay life from Owner’s Pay; run the business from OPEX.

Connect with Chris Cooper:

Website - https://businessisgood.com/

hinking about quitting your day job for your business—but not sure when or how? In this episode, we map a clear, low-stress path from side hustle to full-time entrepreneur. You’ll learn how to assess readiness (consistent revenue, basic cushion, repeatable demand), build a step-by-step transition plan, and avoid the common traps that burn founders out in month one. We also cover the human side: how to talk to your family and friends so you gain support instead of friction.

You’ll hear the story of Sara Blakely, who built Spanx at night while selling fax machines by day—proof that you can grow a business before you take the leap. Then we get practical: timeline milestones, reducing fixed costs, protecting benefits, and installing the weekly routines that keep cash flowing while you scale.

If you’ve been waiting for “perfect timing,” this is your sign. Start with a plan, validate with real customers, and graduate when the numbers (and your calendar) say you’re ready.

• 
  
• 
  
• Readiness checklist: revenue consistency, cash buffer, repeatable lead flow
• 
  
• 
  
• 
  
• A simple transition timeline with milestones you can track
• 
  
• 
  
• 
  
• Conversation bullets to win family/friend support
• 
  
• 
  
• 
  
• Weekly routines that protect cash and momentum

Connect with Chris Cooper:

Website - https://businessisgood.com/

What if one car payment could buy your freedom? A bad lease traps you for years; a small, scrappy business can pay you while you learn skills you’ll keep forever.

Episode Snapshot: Chris breaks down why the “sure thing” job isn’t so sure anymore—AI automation squeezing office roles, global competition for remote work, and faster layoff cycles—and shows how to de-risk entrepreneurship without quitting your day job.

You’ll get 20 practical business ideas you can launch for under ~$20k, from micro-gyms and AI implementation services to mobile detailing, STR cleaning, pressure washing, handyman work, photo-booth rentals, coffee carts, bookkeeping for trades, and more. We walk through lean launch steps, how to pre-sell before you spend, and why your KASH (Knowledge, Attitude, Skills, Habits) compounds faster once you start.

Why Listen: For roughly a car payment, you can own an asset that cash-flows and builds you into an entrepreneur. We even run the numbers: a $30,000 starter budget over five years is roughly $580–$670/month depending on rates. Start small, learn fast, and let your first business teach you how to build the next.

Connect with Chris Cooper:

Website - https://businessisgood.com/

Big-ticket consulting is wobbling. McKinsey, Accenture, Deloitte, EY, KPMG—together they’ve announced tens of thousands of layoffs while clients feed generative-AI the questions they once paid armies of analysts to answer. In this episode, Chris Cooper unpacks the coming “consulting crash,” explains why AI has punctured the information moat, and predicts that only one in ten traditional consultants will survive.

But advice-giving won’t vanish. Instead, it splits:

• 
  
• 
  
• Mentors deliver high-level strategy—now super-charged by AI that runs instant market sims.
• 
  
• 
  
• 
  
• Coaches drive execution—now backed by 24/7 GPT check-ins that break work into bite-sized actions.
• 
  
• 
  

Using Two-Brain Business’s own Simple Six Mentor GPT as a live example, Chris shows how solo experts can scale to a million-dollar practice without bloated overhead, while clients build skills faster than ever.

Whether you’re a consultant, coach, founder, or policymaker, this episode reveals how to pair human judgment with machine leverage in the new Augmentation Age.

0:00 – 3:15 Peter Thiel’s “short consulting” quote

3:15 – 10:30 Layoffs & margin squeeze: data from McKinsey, Accenture, etc.

10:30 – 16:45 Why governments still hire consultants—and why that shrinks

16:45 – 24:00 Mentorship vs. coaching vs. AI augmentation

24:00 – 32:00 Live demo: Simple Six Mentor GPT at BusinessIsGood.com

32:00 – 36:00 Action plan for founders & advisors in the Augmentation Age

Connect with Chris Cooper:

Website - https://businessisgood.com/