On one hand, you know how deep mobile has penetrated our lives, how universal it is, so you realize the potential of your app project. On the other, the same reasoning drives so many competitors and you know how hard it is to win people’s attention and grow your app business.

So, today Dr. Gonzalo and Peter will tell you about services and tools that can help app marketers to grow their app businesses more efficiently.

• How having more touchpoints help developers to monetize, grow, and drive business results

• Dr. Jaime Gonzalo on LinkedIn

“The DNA of HUAWEI has three dimensions - the customer's centricity, the collaboration and technological innovation.”

“The smartphone industry has topped out, it topped out 6 years ago, which means there is no growth in the mobile app user base. But in a meantime, there are 6 thousand apps released every day, this means that even if a normal user would have maybe 100 apps on their phone, there are 3 million apps out there. It creates a bottleneck.”

“Innovations are clearly at the core of the HUAWEI's system.”

• App industry marketplace

You know, quite often in marketing a strategy that was proven to be really effective in one area, finds its second application with the other.

Usually, it happens when you take a holistic approach and all of sudden you can see that your calculation of why certain ad creatives or targeting work with one audience, should absolutely work with others.

From the inception of both Apple’s App Store and Google Play market, the app market is being divided between games and non-games. Analytics have been busy comparing revenues both sectors generate, number of downloads each gets, retention, and more.

In this episode, we want to show you how ad tech that has been powering mobile games’ growth in fact capable to do the same for non-games.

• For the last decade Andrey's career span across multiple companies, including Acquired.IO, which he launched in 2017, Adjust, where he served as COO, President and Chairman and now AppLovin, where he is VP of Demand

• Andrey Kazakov on LinkedIn

“Gaming definitely paved the way”

“The full stack matters how you think about the data, analytics, creative, and the flow to creative ideation that is efficient and to produce it at scale and data science that powers your LTV thinking.”

“Folks who approach their UA with a proper strategy and planning, and do it with the right partner, succeed.”

“While the environment is challenging, there are certain players that are actually approaching their user acquisition in a more aggressive fashion and growing.”

• App industry marketplace

When you are a mobile app marketer, holidays mean a bit more than just the days to spend more time with friends and family and have a chance to escape thoughts about work.

In fact, I’m sorry to say, but for the thoughts, it’s the opposite - every app marketer, and marketer in general for that matter, knows that the holidays are the time when you can get more traction for your app, more traffic, and more sales.

In this episode, we have Jason give us hints and tricks for Black Friday and Cyber Monday we’re all moving in time and will get there on November 25th and 28th respectively.

• Jason's path in tech is from a data software engineer to VP of Sales in MoEngage - the leading insights-led engagement platform

• Jason Smith on LinkedIn

“You need to be sensitive to many cultures, many religions, and also different types of customers. It's not one size fits all.”

“Building a plan can never be too soon. So it's also building a channel strategy, as well as a communication strategy.”

“Don't push to somebody who just bought it a month before for price.”

“I think what many people like to do is rewarding most loyal customers.”

• App industry marketplace

You’ve seen these great videos from Apple they tend to start with the WWDC event every summer, right?

Both indie app developers and big app powerhouses get a chance to share a bit of their experience of building an app business.

Do you know what’s in common for such a broad spectrum of app developers? In one word - growth. The scale can be very different but the necessity to grow their user base is always there.

It’s 2022 - pandemic, recession, wars, iOS 14.5, a huge competition, how do you grow your mobile app in this environment? Ad creatives are one of the answers, it may sound trivial to you but that’s only when your ads do work when they do generate sales and revenue. When they don’t - I bet you don’t think it’s trivial that a good ad can bring you sales.

In this episode, we’ve got Dan to tell us about the role of quality ad creatives in mobile app growth.

• Born in Tel-Aviv, graduated as a graphic designer, and joined ironSource pretty much from day one to grow to its Chief Graphic Designer

• Dan Greenberg on LinkedIn

“4 years ago when apps and games were doing user acquisition, most of the creatives would imply investing a lot of money to create a kickass like the trailer but that would be just one creative. ”

“In the end, creative, and you can say for some extent marketing, is something that we are always trying to quantify and turn into something that is machine-lead. ”

“There are a lot of ads that take it to 11, meaning everything is exaggerated. If it's a game, for example, it would be something that looks epic and could be way more than the actual game.”

• App industry marketplace

Think about it, from the time you wake up in the morning to the moment you fall asleep at night you use tools. Please, don’t picture necessarily a hammer or a screwdriver as a tool, I mean tools in a broader sense - means that help you to do tasks, small and big - create a reminder, set a timer, calculate something, get up in time, and so on. And, of course, a big part of the toolbox you take your tools from are mobile apps.

Now, your experience of using those apps is a function of how much energy and brainstorming was put into the apps by their developers. In this episode, Corey will be talking about Airship’s brand new survey that talks about how much effort goes - or should go - into a mobile app experience development.

• Corey's career spans 25 years in public relations with being Senior Director of Corporate Communications at Airship now

• Corey Gault on LinkedIn

“We've seen a lot of industry research, lots of companies earning reports, showing the exponential value that apps deliver for their business.”

“If you really think about ASO, it's the first step in any app's success. People need to be able to find the app.”

“In fact, the survey found that 97% of marketers that feature walkthroughs, permission prompts, these types of onboarding experiences have a significant impact on user behavior.”

• App industry marketplace

At the heart of any sustainable business is knowing how much money you actually make with each client. When you launch a mobile app project, your hope is to sustain this business for years to come, not just months or weeks, right? This is a header level 1 Google said it’s going to extend billing choices for users of its Play Store to India, Australia, Indonesia, Japan and Europe.

Google said it’s going to extend billing choices for users of its Play Store to India, Australia, Indonesia, Japan and Europe. How do you achieve that? For starters, you absolutely need to know what revenue each of your app users generates for you. Here comes the notion we’re going to spend on the next half an hour or so - Live Time Value, aka LTV. Today’s guest is Levi Matkins, CEO of LifeStreet—a programmatic marketing platform for app developers. He talks about lifetime value (LTV) in mobile, which is a measurement of how much money a user will generate.

• Levi's career spans 20 years in digital advertising, half of which he's spent in mobile. From founding a company with his brother while he was still in college to the leading mobile marketing platform.

• Levi Matkins on LinkedIn

“Generally speaking, it's a measurement how much money the user will generate for an app at given amount of time.” “Having a good LTV in an app is the difference between success and a failure.” “You can't impove what you don't measure. It's critical to track and measure LTV.” “LifeStreet’s belief is that return on ad spend is the most important thing to optimize for in a successful campaign. By paying the right price for a user, allows a campaign to scale more effectively.”

• App industry marketplace

At this very moment, somewhere on the planet app development teams are working on new mobile apps. Some of them are thinking through features of those apps, others are ready to launch them on an app store, yet other teams are already marketing their apps to acquire users. It’s non-stop and you bet all those teams believe their apps are only capable of bringing good to this world. Let's try AppTweak. Now, did you watch the “Black Mirror” TV series on Netflix? Can you guess the connection between this movie and the app development process? Well, patience - on this episode - among many things - you’ll get the answer :-)

• Emily started her career managing software solutions for airlines before taking her experience to the traveler’s side of the journey as the product manager for a leading travel management app, TripCase. She spent 5 years working on TripCase, where her first major project was to redesign the mobile app from the ground up. Then as the app grew, she worked on wearables, including a launch app for the Apple Watch and two different Samsung Gear watches.

Emily Tate on LinkedIn Mind The Product

“It's one of those fun things where you can have a problem that looks similar and the tactic you used to solve it the time before will not work this time.” “Where was one of the launch app for the Apple Watch when it came out.  And it was a really fun project, both from the perspective of obviously getting to play with new shining technology. But really starting from the ground level of figuring out what is the use case for a smartwatch in the context of travel. ” “Admitting that you've made a mistake is step one. And I think we're so hesitant to do that, you see it all the time.”

• App industry marketplace

It’s been a while since we talked on this podcast about App Subscriptions - the latest business model for mobile apps that powers revenue generation for so many apps today.

It all started with video and audio streaming services such as Netflix and Spotify but then….it turned out that the model actually works for so many other apps.

But popularity doesn’t necessarily mean that app brands actually know how to make the most of it. In this episode, we have Tobias Boerner, Co-Founder at Admiral Studio talking about the best practices for App Subscriptions.

• What is Admiral Media/Studio all about? Connecting Web3 world with NFT space

• Tobias Boerner on LinkedIn

“To be very good in things, it’s very important to have a very deep understanding of how this world is working.”

“We believe here, in the studio, that very soon in the near future, a lot of companies need help with marketing approaches and make that happen. We will very soon release a lot of new activities in Web3 space.”

“Apps, they monetize through ads, only start along the journey of thinking, ‘Oh, how can we implement subscription or how is it possible to switch to subscription?”

“I’m a very big fan of subscriptions, but I would not recommend to switch the model. I think it’s an additional revenue stream.”

• App industry marketplace

Expectations versus reality. This theme is as old as this world. In so many walks of life, we set our expectations high, we’re driven by optimism, which on itself is a great quality but sometimes it may lead you to a very frustrating experience.

Mobile app development and marketing can be one of the brightest examples, especially when venture capital is involved and the expectations that app projects will deliver quick returns are high.

Today we have Amrick to tell us the story of expectations versus the reality of developing and launching the app called Which?.

• Amrick's career spans Financial Times, Sainsbury, KFC, Guardian, and now Which? - the UK's consumer champion, the non-profit organization that protects consumers.

• Amrick Chauhan's LinkedIn profile.

”It was quite interesting to me because I had a chance to reflect on the journey of building and then launching an app."

"So that first assumption about product features was really us having an expectation we knew what we needed to build. We thought we did."

"I think a lot of it comes down to the culture that you have within the company. There are some obvious mistakes that you should avoid doing, things like choosing the right text style..etc. But I don't think anyone should really be afraid of making mistakes."

• App industry marketplace