Business of Tech: Daily MSP News & IT Services Analysis

A discussion with Vadim Vladimirskiy about the direction of the cloud. Are Virtual Desktops just a stepping stone? Is he worried about Microsoft swallowing the space? Why all the discussion about cost management? And where is this going?

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Three things to know today

• This week in SolarWinds

https://www.zdnet.com/article/microsoft-says-solarwinds-hackers-downloaded-some-azure-exchange-and-intune-source-code/

https://www.channelfutures.com/security/microsoft-conclusion-on-solarwinds-hack-conflicts-with-other-messages

https://www.darkreading.com/operations/microsoft-releases-free-tool-for-hunting-solarwinds-malware/d/d-id/1340260?_mc=rss_x_drr_edt_aud_dr_x_x-rss-simple

https://thehill.com/policy/cybersecurity/539598-biden-calls-for-creating-rules-on-cyber-tech-to-combat-china-and-russia

https://thehill.com/policy/cybersecurity/540178-microsoft-fireeye-mandatory-breach-reporting-solarwinds-hack

https://www.crn.com/news/security/u-s-senators-aws-infrastructure-used-in-solarwinds-attack

https://www.marketwatch.com/story/russia-assigned-more-than-1-000-expert-engineers-to-execute-solarwinds-hack-says-microsoft-exec-11614116490?link=MW_latest_news

https://www.cnet.com/news/solarwinds-hearing-announced-by-house-committees/

https://www.crn.com/news/security/aws-solarwinds-hackers-used-our-elastic-compute-cloud?itc=refresh

https://www.zdnet.com/article/solarwinds-cybersecurity-spending-tops-3-million-in-q4-sees-20-million-to-25-million-in-2021/#ftag=CAD-03-10abf5f

https://www.crn.com/news/security/solarwinds-to-spend-up-to-25m-on-security-following-attack?itc=refresh

https://www.wsj.com/articles/lawmakers-call-for-ambassador-to-represent-u-s-in-cyberspace-11614076201?mod=rss_Technology

• Google cancels another smart city

https://www.bbc.com/news/technology-56168306

AND

• The NSA issues guidance on zero-trust

https://www.fedscoop.com/nsa-zero-trust-guidance-reference-architecture/

https://media.defense.gov/2021/Feb/25/2002588479/-1/-1/0/CSI_EMBRACING_ZT_SECURITY_MODEL_UOO115131-21.PDF

Want to get the show on your podcast app, or get the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/

Sup

About Business of Tech: The daily MSP news and analysis podcast for managed service providers and IT services leaders. Host Dave Sobel covers AI for MSPs, MSP pricing and profitability, MSP M&A and private equity, vendor partner programs, MSP cybersecurity and liability, and MSP operations — and answers the question every story raises: Why do we care? Produced by MSP Radio.

MSP Radio is supported by our partners:

ABC Solutions · CometBackup · Firetail · HaloPSA · LogMeIn · Mailprotector · Pax8 · Rythmz · ScalePad · TimeZest · Transit AI

Supporting the IT services community through insights, analysis, and transparency.

Get exclusive access to investigative reports, vendor analysis, leadership briefings, and more.

👉 https://businessof.tech/plus

Want the show on your favorite podcast app or prefer the written versions of each story?

📲 https://www.businessof.tech/subscribe

Looking for the links from today’s stories?

Every episode script — with full source links — is posted at:

🌐 https://www.businessof.tech

Pitch your story or appear on Business of Tech: Daily MSP News & IT Services Analysis

💬 https://www.podmatch.com/hostdetailpreview/businessoftech

LinkedIn: https://www.linkedin.com/company/28908079

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Three things to know today

• This week in SolarWinds

https://www.zdnet.com/article/microsoft-says-solarwinds-hackers-downloaded-some-azure-exchange-and-intune-source-code/

https://www.channelfutures.com/security/microsoft-conclusion-on-solarwinds-hack-conflicts-with-other-messages

https://www.darkreading.com/operations/microsoft-releases-free-tool-for-hunting-solarwinds-malware/d/d-id/1340260?_mc=rss_x_drr_edt_aud_dr_x_x-rss-simple

https://thehill.com/policy/cybersecurity/539598-biden-calls-for-creating-rules-on-cyber-tech-to-combat-china-and-russia

https://thehill.com/policy/cybersecurity/540178-microsoft-fireeye-mandatory-breach-reporting-solarwinds-hack

https://www.crn.com/news/security/u-s-senators-aws-infrastructure-used-in-solarwinds-attack

https://www.marketwatch.com/story/russia-assigned-more-than-1-000-expert-engineers-to-execute-solarwinds-hack-says-microsoft-exec-11614116490?link=MW_latest_news

https://www.cnet.com/news/solarwinds-hearing-announced-by-house-committees/

https://www.crn.com/news/security/aws-solarwinds-hackers-used-our-elastic-compute-cloud?itc=refresh

https://www.zdnet.com/article/solarwinds-cybersecurity-spending-tops-3-million-in-q4-sees-20-million-to-25-million-in-2021/#ftag=CAD-03-10abf5f

https://www.crn.com/news/security/solarwinds-to-spend-up-to-25m-on-security-following-attack?itc=refresh

https://www.wsj.com/articles/lawmakers-call-for-ambassador-to-represent-u-s-in-cyberspace-11614076201?mod=rss_Technology

• Google cancels another smart city

https://www.bbc.com/news/technology-56168306

AND

• The NSA issues guidance on zero-trust

https://www.fedscoop.com/nsa-zero-trust-guidance-reference-architecture/

https://media.defense.gov/2021/Feb/25/2002588479/-1/-1/0/CSI_EMBRACING_ZT_SECURITY_MODEL_UOO115131-21.PDF

Want to get the show on your podcast app, or get the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/

Sup

Support the vendors who support the show:

👉 https://businessof.tech/sponsors/

Get exclusive access to investigative reports, vendor analysis, leadership briefings, and more.

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Looking for the links from today’s stories?

Every episode script — with full source links — is posted at:

🌐 https://www.businessof.tech

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Three things to know today

• Australia, EU, California, and the Fed

https://www.theverge.com/2021/2/23/22298199/california-net-neutrality-law-sb822

https://www.washingtonpost.com/technology/2021/02/23/net-neutrality-law-take-effect-california-after-judge-deals-blow-telecom-industry/

https://www.cnet.com/news/australia-passes-law-forcing-google-and-facebook-to-pay-news-publications/

https://www.theverge.com/2021/2/24/22283777/australia-new-media-bargaining-code-facebook-google-paying-news?mc_cid=c8fc6286be&mc_eid=70cbbe1cdc

https://www.bloomberg.com/news/articles/2021-02-19/data-gridlock-averted-as-u-k-privacy-rules-set-to-get-eu-nod

https://www.theverge.com/2021/2/24/22298376/biden-sign-semiconductor-shortage-executive-order-apple-amd-playstation

• News you can use on Zoom fatigue

https://www.eurekalert.org/pub_releases/2021-02/su-sri022221.php

AND

• Government IT spending for 2021

https://channellife.co.nz/story/gartner-reveals-latest-forecast-for-government-it-spending

Want to get the show on your podcast app, or get the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/

Support the show on Patreon: https://patreon.com/mspradio/

Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://shop.spreadshirt.com/mspradio

Follow us on:

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LinkedIn: https://www.linkedin.com/company/28908079/

About Business of Tech: The daily MSP news and analysis podcast for managed service providers and IT services leaders. Host Dave Sobel covers AI for MSPs, MSP pricing and profitability, MSP M&A and private equity, vendor partner programs, MSP cybersecurity and liability, and MSP operations — and answers the question every story raises: Why do we care? Produced by MSP Radio.

MSP Radio is supported by our partners:

ABC Solutions · CometBackup · Firetail · HaloPSA · LogMeIn · Mailprotector · Pax8 · Rythmz · ScalePad · TimeZest · Transit AI

Supporting the IT services community through insights, analysis, and transparency.

Get exclusive access to investigative reports, vendor analysis, leadership briefings, and more.

👉 https://businessof.tech/plus

Want the show on your favorite podcast app or prefer the written versions of each story?

📲 https://www.businessof.tech/subscribe

Looking for the links from today’s stories?

Every episode script — with full source links — is posted at:

🌐 https://www.businessof.tech

Pitch your story or appear on Business of Tech: Daily MSP News & IT Services Analysis

💬 https://www.podmatch.com/hostdetailpreview/businessoftech

LinkedIn: https://www.linkedin.com/company/28908079

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Facebook: https://www.facebook.com/mspradionews

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Three things to know today

• Australia, EU, California, and the Fed

https://www.theverge.com/2021/2/23/22298199/california-net-neutrality-law-sb822

https://www.washingtonpost.com/technology/2021/02/23/net-neutrality-law-take-effect-california-after-judge-deals-blow-telecom-industry/

https://www.cnet.com/news/australia-passes-law-forcing-google-and-facebook-to-pay-news-publications/

https://www.theverge.com/2021/2/24/22283777/australia-new-media-bargaining-code-facebook-google-paying-news?mc_cid=c8fc6286be&mc_eid=70cbbe1cdc

https://www.bloomberg.com/news/articles/2021-02-19/data-gridlock-averted-as-u-k-privacy-rules-set-to-get-eu-nod

https://www.theverge.com/2021/2/24/22298376/biden-sign-semiconductor-shortage-executive-order-apple-amd-playstation

• News you can use on Zoom fatigue

https://www.eurekalert.org/pub_releases/2021-02/su-sri022221.php

AND

• Government IT spending for 2021

https://channellife.co.nz/story/gartner-reveals-latest-forecast-for-government-it-spending

Want to get the show on your podcast app, or get the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/

Support the show on Patreon: https://patreon.com/mspradio/

Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://shop.spreadshirt.com/mspradio

Follow us on:

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LinkedIn: https://www.linkedin.com/company/28908079/

Support the vendors who support the show:

👉 https://businessof.tech/sponsors/

Get exclusive access to investigative reports, vendor analysis, leadership briefings, and more.

👉 https://businessof.tech/plus

Want the show on your favorite podcast app or prefer the written versions of each story?

📲 https://www.businessof.tech/subscribe

Looking for the links from today’s stories?

Every episode script — with full source links — is posted at:

🌐 https://www.businessof.tech

Pitch your story or appear on Business of Tech: Daily 10-Minute IT Services Insights:

💬 https://www.podmatch.com/hostdetailpreview/businessoftech

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Two things to know today

• How customers buy, how help desks work, and exec investment

https://techaisle.com/blog/443-business-outcomes-based-customer-success-driven-pricing-is-imminent-ready-or-not

https://www.slideshare.net/comptia/help-desk-trends

https://www.ciodive.com/news/coronavirus-economy-job-role-change/595373/

AND

• Microsoft’s new industry specific clouds

https://www.ciodive.com/news/microsoft-industry-specific-cloud/595586/

Want to get the show on your podcast app, or get the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/

Support the show on Patreon: https://patreon.com/mspradio/

Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://shop.spreadshirt.com/mspradio

Follow us on:

Facebook: https://www.facebook.com/mspradionews/

Twitter: https://twitter.com/mspradionews/

Instagram: https://www.instagram.com/mspradio/

LinkedIn: https://www.linkedin.com/company/28908079/

About Business of Tech: The daily MSP news and analysis podcast for managed service providers and IT services leaders. Host Dave Sobel covers AI for MSPs, MSP pricing and profitability, MSP M&A and private equity, vendor partner programs, MSP cybersecurity and liability, and MSP operations — and answers the question every story raises: Why do we care? Produced by MSP Radio.

MSP Radio is supported by our partners:

ABC Solutions · CometBackup · Firetail · HaloPSA · LogMeIn · Mailprotector · Pax8 · Rythmz · ScalePad · TimeZest · Transit AI

Supporting the IT services community through insights, analysis, and transparency.

Get exclusive access to investigative reports, vendor analysis, leadership briefings, and more.

👉 https://businessof.tech/plus

Want the show on your favorite podcast app or prefer the written versions of each story?

📲 https://www.businessof.tech/subscribe

Looking for the links from today’s stories?

Every episode script — with full source links — is posted at:

🌐 https://www.businessof.tech

Pitch your story or appear on Business of Tech: Daily MSP News & IT Services Analysis

💬 https://www.podmatch.com/hostdetailpreview/businessoftech

LinkedIn: https://www.linkedin.com/company/28908079

YouTube: https://youtube.com/mspradio

Bluesky: https://bsky.app/profile/businessof.tech

Instagram: https://www.instagram.com/mspradio

TikTok: https://www.tiktok.com/@businessoftech

Facebook: https://www.facebook.com/mspradionews

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Two things to know today

•   How customers buy, how help desks work, and exec investment

 https://techaisle.com/blog/443-business-outcomes-based-customer-success-driven-pricing-is-imminent-ready-or-not

https://www.slideshare.net/comptia/help-desk-trends

https://www.ciodive.com/news/coronavirus-economy-job-role-change/595373/

AND

• Microsoft’s new industry specific clouds

https://www.ciodive.com/news/microsoft-industry-specific-cloud/595586/

Want to get the show on your podcast app, or get the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/

Support the show on Patreon:  https://patreon.com/mspradio/

Want our stuff?  Cool Merch?  Wear “Why Do We Care?” - Visit https://shop.spreadshirt.com/mspradio

Follow us on:

Facebook: https://www.facebook.com/mspradionews/

Twitter: https://twitter.com/mspradionews/

Instagram: https://www.instagram.com/mspradio/

LinkedIn: https://www.linkedin.com/company/28908079/

Three things to know today

• Broadband regulation moves

https://www.axios.com/newsletters/axios-login-1475df0a-b77b-466e-85ca-8364d70adcd9.html?chunk=0&utm_term=emshare#story0

https://www.theverge.com/2021/2/19/22291469/comcast-delays-northeast-data-cap-rollout-2022

https://www.theverge.com/2021/2/22/22292074/5g-nationwide-verizon-att-tmobile-c-band

• Facebook changes course in Australia

https://www.bbc.com/news/world-australia-56165015

https://arstechnica.com/tech-policy/2021/02/microsoft-sides-with-european-news-sites-in-their-battle-with-google/

https://www.businessinsider.com/mark-zuckerberg-alex-jones-facebook-ban-soften-lenient-report-2021-2

AND

• The 25x25 initiative gets moving

https://www.marketwatch.com/story/facebook-twitter-bank-of-america-and-other-large-companies-pledge-to-hire-diverse-leaders-11613759174

Want to get the show on your podcast app, or get the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/

Support the show on Patreon: https://patreon.com/mspradio/

Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://shop.spreadshirt.com/mspradio

Follow us on:

Facebook: https://www.facebook.com/mspradionews/

Twitter: https://twitter.com/mspradionews/

Instagram: https://www.instagram.com/mspradio/

LinkedIn: https://www.linkedin.com/company/28908079/

About Business of Tech: The daily MSP news and analysis podcast for managed service providers and IT services leaders. Host Dave Sobel covers AI for MSPs, MSP pricing and profitability, MSP M&A and private equity, vendor partner programs, MSP cybersecurity and liability, and MSP operations — and answers the question every story raises: Why do we care? Produced by MSP Radio.

MSP Radio is supported by our partners:

ABC Solutions · CometBackup · Firetail · HaloPSA · LogMeIn · Mailprotector · Pax8 · Rythmz · ScalePad · TimeZest · Transit AI

Supporting the IT services community through insights, analysis, and transparency.

Get exclusive access to investigative reports, vendor analysis, leadership briefings, and more.

👉 https://businessof.tech/plus

Want the show on your favorite podcast app or prefer the written versions of each story?

📲 https://www.businessof.tech/subscribe

Looking for the links from today’s stories?

Every episode script — with full source links — is posted at:

🌐 https://www.businessof.tech

Pitch your story or appear on Business of Tech: Daily MSP News & IT Services Analysis

💬 https://www.podmatch.com/hostdetailpreview/businessoftech

LinkedIn: https://www.linkedin.com/company/28908079

YouTube: https://youtube.com/mspradio

Bluesky: https://bsky.app/profile/businessof.tech

Instagram: https://www.instagram.com/mspradio

TikTok: https://www.tiktok.com/@businessoftech

Facebook: https://www.facebook.com/mspradionews

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Three things to know today

• Broadband regulation moves

https://www.axios.com/newsletters/axios-login-1475df0a-b77b-466e-85ca-8364d70adcd9.html?chunk=0&utm_term=emshare#story0

https://www.theverge.com/2021/2/19/22291469/comcast-delays-northeast-data-cap-rollout-2022

https://www.theverge.com/2021/2/22/22292074/5g-nationwide-verizon-att-tmobile-c-band

• Facebook changes course in Australia

https://www.bbc.com/news/world-australia-56165015

https://arstechnica.com/tech-policy/2021/02/microsoft-sides-with-european-news-sites-in-their-battle-with-google/

https://www.businessinsider.com/mark-zuckerberg-alex-jones-facebook-ban-soften-lenient-report-2021-2

AND

• The 25x25 initiative gets moving

https://www.marketwatch.com/story/facebook-twitter-bank-of-america-and-other-large-companies-pledge-to-hire-diverse-leaders-11613759174

Want to get the show on your podcast app, or get the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/

Support the show on Patreon: https://patreon.com/mspradio/

Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://shop.spreadshirt.com/mspradio

Follow us on:

Facebook: https://www.facebook.com/mspradionews/

Twitter: https://twitter.com/mspradionews/

Instagram: https://www.instagram.com/mspradio/

LinkedIn: https://www.linkedin.com/company/28908079/

Support the vendors who support the show:

👉 https://businessof.tech/sponsors/

Get exclusive access to investigative reports, vendor analysis, leadership briefings, and more.

👉 https://businessof.tech/plus

Want the show on your favorite podcast app or prefer the written versions of each story?

📲 https://www.businessof.tech/subscribe

Looking for the links from today’s stories?

Every episode script — with full source links — is posted at:

🌐 https://www.businessof.tech

Pitch your story or appear on Business of Tech: Daily 10-Minute IT Services Insights:

💬 https://www.podmatch.com/hostdetailpreview/businessoftech

LinkedIn: https://www.linkedin.com/company/28908079

YouTube: https://youtube.com/mspradio

Bluesky: https://bsky.app/profile/businessof.tech

Instagram: https://www.instagram.com/mspradio

TikTok: https://www.tiktok.com/@businessoftech

Facebook: https://www.facebook.com/mspradionews

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Two things to know today

• Regulation – privacy, right to repair, and gig workers

https://www.wsj.com/articles/states-push-internet-privacy-rules-in-lieu-of-federal-standards-11613644200?mod=djemalertNEWS

https://www.protocol.com/Policy/virginia-maryland-washington-big-tech

https://www.washingtonpost.com/technology/2021/02/18/amazon-facebook-google-maryland-lawsuit-tax/

https://www.vice.com/en/article/jgqk38/the-right-to-repair-movement-is-poised-to-explode-in-2021

https://www.wired.com/story/frances-new-tech-repairability-index-is-a-big-deal/

https://www.bloomberg.com/news/features/2021-02-17/gig-economy-coming-for-millions-of-u-s-jobs-after-california-s-uber-lyft-vote?sref=ExbtjcSG

https://www.theverge.com/2021/2/19/22291580/prop-22-instacart-doordash-uber-lyft-postmates-grubhub-price-hike

https://www.wsj.com/articles/restaurants-and-startups-try-to-outrun-uber-eats-and-doordash-11613903401?mod=rss_Technology

AND

• New data on the threat report

https://www.nuspire.com/q4-2020-threat-report/

https://arstechnica.com/information-technology/2021/02/new-malware-found-on-30000-macs-has-security-pros-stumped/

https://www.ciodive.com/news/bls-report-IT-job-demand/595409/

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About Business of Tech: The daily MSP news and analysis podcast for managed service providers and IT services leaders. Host Dave Sobel covers AI for MSPs, MSP pricing and profitability, MSP M&A and private equity, vendor partner programs, MSP cybersecurity and liability, and MSP operations — and answers the question every story raises: Why do we care? Produced by MSP Radio.

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