Today's business coaching client is Nancy, a licensed marriage and family therapist.
Nancy is like many therapists during the pandemic: she got massively burned out.
As a result of experiencing business burnout, she became an executive coach with the hope that being a coach would help her cultivate a healthier and more manageable work / life balance.
However, what she’s struggling with now that she's a coach is the opposite of burnout – she's having a difficult time getting coaching clients. Her struggle seems to be (at least initially in this session), in marketing herself and putting herself out there.
As a therapist she was used to the ease of having so many therapy clients come to her easily and effortlessly but at least in part because she hasn’t put herself out there as a coach, she hasn’t been able to get clients.
There's a block within her around getting clients and marketing. When she was a therapist she had an overflowing practice and now that she’s a coach she’s perplexed why she isn’t also getting a large inflow of clients. She wants to figure out how she can get more clients and how to move forward in her new line of work.
Nancy is clear she wants to reduce her stress and she is aware she has some fear of getting burned out again.
In this coaching session we explore what’s underneath Nancy’s fear of burnout. What gets revealed underneath the burnout surprises both of us - and it may surprise you too.
Click the show notes page to find out more: https://kristinmorrison.com/podcast26
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