In this engaging conversation, Joké Durojaiye and Marianne Cherico explore the world of home staging, discussing Marianne's extensive background in real estate and staging, the importance of mindset in overcoming barriers, and strategies for building relationships with real estate agents. They emphasize the significance of visibility, networking, and the mindset required for success in the home staging business. In this conversation, Joké Durojaiye discusses the challenges faced by real estate agents, the importance of building sustainable business models, and the need to understand profitability and pricing in the home staging industry. She emphasizes the significance of collaboration over competition and shares effective marketing strategies for connecting with real estate agents. The conversation concludes with insights into future goals and trends in home staging, particularly the resurgence of color in design.

Chapters

00:00 Introduction and Background

05:00 Journey into Home Staging

12:12 Mindset and Overcoming Barriers

20:06 Building Relationships with Real Estate Agents

28:29 Challenges Faced by Real Estate Agents

33:13 Building Sustainable Business Models

39:31 Understanding Profitability and Pricing

42:22 Competition vs. Collaboration

47:56 Effective Marketing Strategies for Agents

52:00 Future Goals and Trends in Home Staging