Business with Impact

If you've been in online business for any amount of time, you've probably heard the term, “branding.”

And if you're anything like me when I hear that word, I think of fonts, colors, or even a really cute branding board that gives us a vision of how we want our content to feel.

But as I was talking to my friend and fellow #impacter, Shannon Tacheny, she took branding to a whole new level and I knew that I just had to get her to come on the podcast to share her expertise with us!

So get ready because on today's episode, we're going to take everything you think you know about branding and turn it upside down! Let’s dive in!

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→ Follow Shannon on Instagram: @featherbluestudios

→ Connect with Shannon on her website to grab several of her FREE resources!

→ Grab Rachel’s NEW 40 ways to bring more traffic to your offer checklist to help bring ORGANIC leads into your business!

→ Have a business question for Rachel? Send in your business questions to Rachel HERE!

→ See a copy of this week's show notes HERE!

→ Follow Rachel on Instagram: @rachelrmcmichael

Revenue seems to get a lot of attention in the online space. We hear about $10K months and we hear about seven figure success…

But what doesn't seem to get a lot of attention is the thing that we actually care about the most in our online business… And that is how much of that revenue stays in our bank account as PROFIT.

On today's episode, that's exactly what we're going to talk about. What’s the difference between the two and does it really matter? Let’s dive in!

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→ Grab Rachel’s NEW 40 ways to bring more traffic to your offer checklist to help bring ORGANIC leads into your business!

→ Have a business question for Rachel? Send in your business questions to Rachel HERE!

→ See a copy of this week's show notes HERE!

→ Follow Rachel on Instagram: @rachelrmcmichael

You may have heard me say in the past, “You can invest your time or you can invest your money…”

… And when it comes to growing your online business, you have to choose to invest something. Investment is required. But which is worth more? Your time or your money?

This is a question that comes up a lot. It's a question that we answer a lot. And it's a question that we've had ourselves as we make assessments in the business.

Do we want to outsource this? Do we want to bring it into the business? Do we want to take the time to learn the skill or do we want to hire for the skill?

These are the questions we ask in our business… and if you’re anything like us, these are things that you probably talk about a lot in your business, too… right?

So, on today's episode, I'm really excited because we're going to dive into what this looks like in our business and how we make those decisions. 

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→ Grab Rachel’s NEW 40 ways to bring more traffic to your offer checklist to help bring ORGANIC leads into your business!

→ Have a business question for Rachel? Send in your business questions to Rachel HERE!

→ See a copy of this week's show notes HERE!

→ Follow Rachel on Instagram: @rachelrmcmichael

I know that you know that everything I touch doesn't just turn to gold - in life, or in business. And as amazing as that would be, it would really rob me of some valuable life experiences.

On today's episode, we're going to take you behind the scenes of some of the worst days in our business and share why we now believe that each of these things that happened was actually happening FOR us and not TO us!

We'll share some of the lessons we learned along the way and how you can prepare for the inevitable situations that may come up in your business… because the more prepared you are, the less they’ll look like disasters!

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→ Grab Rachel’s NEW 40 ways to bring more traffic to your offer checklist to help bring ORGANIC leads into your business!

→ Have a business question for Rachel? Send in your business questions to Rachel HERE!

→ See a copy of this week's show notes HERE!

→ Follow Rachel on Instagram: @rachelrmcmichael

You've probably heard me say at some point that you are one well-executed launch strategy away from your business breakthrough.

But what do I mean when I say “launch”? How are we defining “launching”? What is that big, fancy word? If we're not talking about rocket ships, what are we setting in motion?

We know that launching is such an important part of your business because if you’re not launching, then you’re not selling. And so when we’re speaking about launching, we’re speaking specifically about the sales mechanism that you select in and for your business.

So, on today’s episode we’re going to talk about that, but we’re also going to redefine launching in today’s polarized business culture. Let’s dive in!

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→ Grab Selena Soo’s FREE publicity calendar!

→ Grab Rachel’s NEW 40 ways to bring more traffic to your offer checklist to help bring ORGANIC leads into your business!

→ Have a business question for Rachel? Send in your business questions to Rachel HERE!

→ See a copy of this week's show notes HERE!

→ Follow Rachel on Instagram: @rachelrmcmichael

One question that we get asked a lot is, how do I price my offer? How do I know what value to attach to my deliverables?

So, on today’s episode, we’re going to talk through three ways that we approach this with our Business With Impact Academy™ members…some of which are a very different way to ask these questions in your business!

And we’ll even throw in a few things that we wouldn't recommend doing when it comes to pricing your offer…some mistakes we often see in the online business world.

So, have a pen and paper ready to take all the notes! Let’s dive in!

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→ Grab Selena Soo’s FREE publicity calendar!

→ Grab Rachel’s NEW 40 ways to bring more traffic to your offer checklist to help bring ORGANIC leads into your business!

→ Have a business question for Rachel? Send in your business questions to Rachel HERE!

→ See a copy of this week's show notes HERE!

→ Follow Rachel on Instagram: @rachelrmcmichael

Should you host a free challenge or a paid bootcamp?

On today’s episode, we're going to talk about the pros and the cons of hosting a free challenge versus a paid bootcamp. We're going to talk you through why we recommend initially opting to go free, but why some other businesses choose to go with a paid bootcamp.

We’ll dive into the data, metrics, and math of it all so that you have all the information you need to start making these informed decisions for your business! We’ll also tell you how the math can sometimes be manipulated to make one avenue seem better than the other.

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→ Grab Selena Soo’s FREE publicity calendar!

→ Grab Rachel’s NEW business checklist to help bring ORGANIC leads into your business!

→ Have a business question for Rachel? Send in your business questions to Rachel HERE!

→ See a copy of this week's show notes HERE!

→ Follow Rachel on Instagram: @rachelrmcmichael

Have you ever found yourself asking the questions: How can I grow my audience? Or, how can I get more traffic over to my offer? Maybe you've even thought about experimenting with paid traffic strategies, but you're not sure if that's the right avenue for you or what the alternatives might be.

Maybe you’ve even felt like you are the best kept secret in your space…

If any of these apply to you, today's episode was created with you in mind! Today, I'm interviewing my friend, Selena Soo, and we are talking about all things publicity!

We're going to start out by identifying, and really defining, what does publicity mean? And spoiler alert, we're not talking about paying to play in the publicity space. We're talking about how to get free publicity, visibility, and how to build authority for your online business and your brand.

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→ Grab Selena Soo’s FREE publicity calendar!

→ Grab Rachel’s NEW business checklist to help bring ORGANIC leads into your business!

→ Have a business question for Rachel? Send in your business questions to Rachel HERE!

→ See a copy of this week's show notes HERE!

→ Follow Rachel on Instagram: @rachelrmcmichael

One of the questions that we've been getting a lot recently is…What happened to The Business With Impact Society? Where did it go? And what is The Business with Impact Academy™? How is it different?

So on today's Business With Impact Podcast episode, we are going to share why we transitioned from the membership model to the group coaching model in our business.

And we’ll also cover some of the questions you can ask when you're deciding what type of program you're going to offer in your business.

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→ Join The Business With Impact Academy™ now!

→ Have a business question for Rachel? Send in your business questions to Rachel HERE!

→ See a copy of this week's show notes HERE!

→ Follow Rachel on Instagram: @rachelrmcmichael

Welcome to Day 5 of the Launch in 5 Training Series!

This recording is a replay from the LIVE workshop. To register and be entered to win all of the prizes, head over to rachelmcmichael.com/workshop.

Just as a quick recap of where we’ve been…

On Day 1 we talked all about goal setting and planning out our Breakthrough Year.

On Day 2 we learned the three key ingredients for a successful launch and how so many online business owners are doing this backwards.

On Day 3 we calendared out our launch and created a plan for success.

Yesterday, we talked about the most important step that, when we get right, can up to 5x our results...

And today, we're putting it all together and detailing our bonus 5+ ways to instantly boost your sales results!

Listen in to today's episode for all of the details!

These live workshop replays will be coming down on Thursday, February 17 so listen now!