Buzz on Book Biz

Over his 20 year career, Tony has grown over 10,000 small businesses and a dozen Fortune 500 companies, including Ford, General Motors, AutoNation and ADP. He has managed over $400 million in advertising spend and in 2009 earned the prestigious title of Google Partner of the Year.

As an entrepreneur, business owner, and enterprise marketer, Tony worked with, literally, the best businesses in every industry, including Google, Microsoft, Ford, BMW, and Foster Grant to name a few.

After working with these companies, he learned how they grow consistently and predictably, using adversity to pivot towards opportunity in order to survive and thrive in all manner of economic conditions.

Later, Tony returned to his entrepreneur roots to bring the strategy, tactics and resources normally reserved for large enterprises to small businesses. Today, he is focused on bringing that same vision to podcast hosts and guests – to make podcasting profitable.

He believes that by growing small businesses, together we can impact not just our local communities but also our world. We talk about his book, Big Fish Results: How to use the ‘Net’ for a Bigger Catch, and his book “Small Steps to Grow Profits.” He is currently launching his new company Castocity: Making Podcasting Profitable.  We talk about his books and his goal now to help podcasters and guests on podcast monetize with his unique software and strategy. Have a listen! 

To learn more about Tony, visit: https://tonyguarnaccia.com/
To learn more about Castocity, visit: https://castocity.com/

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Richelle Wiseman: website | linkedin | facebook

Part of the book landscape includes the work of ghostwriters. My guest in this episode is Glen Plaskin, America’s Premiere Ghostwriter and celebrity interviewer. 

Glen studied to become a classical pianist, but his life took a turn when he spent several years writing the biography of the famous classical pianist Vladimir Horowitz. The success of his book led him into his career as a writer. He has interviewed a vast array of celebrities and politicians for profile articles in the New York Times, Los Angeles Times, Chicago Tribune, Cosmopolitan, US Weekly. His interview subjects have included such figures as Katharine Hepburn, Elizabeth Taylor, Meryl Streep, Robert De Niro, Al Pacino, Harrison Ford, Audrey Hepburn, Paul Newman, Nancy Reagan, Calvin Klein, Sylvester Stallone, Bette Midler, Betty White, Shirley MacLaine, Diana Ross, Michael Jackson, Lionel Richie, Dolly Parton, Barbara Walters, Diane Sawyer, Oprah Winfrey, Bill Gates, and Senator Edward Kennedy. He has also ghostwritten books for CEOs, celebrities, and that includes memoirs. 

We talk about how he got into ghostwriting, and he shares stories from some of his most interesting and memorable celebrity interviews. Have a listen and find out who were his favourite famous interviewees!

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Richelle Wiseman: website | linkedin | facebook

Kim Derrick Rozdeba is the Vice President of Communications, Public Affairs, Science & Sustainability at Bayer Inc. in Canada. Kim is a senior communications and marketing expert with over thirty years of diverse experience in petroleum, airline, telecommunications, automotive, and life science industries.

He has served on several boards and committees such as the International Association of Business Communicators (IABC), Youth Ag-Summit (architect), Canadian 4-H Council, Outstanding Young Farmers of Canada, Alberta Ballet, Calgary Philharmonic Orchestra, Calgary’s Science Centre, and the Commanderie de Bordeaux.

Kim is passionate about building strong brands and is an avid blog writer on the topic. One day it occurred to him how little was written about branding from a gender perspective, especially from an entrepreneurial women brand leader. Exploring the idea, he realized this was an untold story of a long list of women he found so inspiring that he decided to make these inspirational women the subject of his first book, Branding Queens. We talk about brands, marketing, and a few of the extraordinary women entrepreneurs whose stories are in his new book.

For information about Kim and his book: 

• https://ca.linkedin.com/in/derrickrozdeba
• https://rozdeba.com
• https://www.rozdeba.com/branding-queens-media-kit/

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Richelle Wiseman: website | linkedin | facebook

In this episode, I interview Regina Bergman who is an International Best-Selling Author, International Public Speaker, Profit Acceleration Specialist, Host of Pursuing Profit with Principles Podcast and TV show, and co-host of Regina Partain Bergman, CEO of Bridgeport Strategy, not only helps transform businesses, both online and offline, and local economies, but helps entrepreneurs realize their vision of impacting lives and changing the world while creating a sustainable, profitable business. She wrote Bullet Proof Your Marriage,  Generate Cash Flow Quickly: the 10 Secrets to Creating Profit Now, and 45 Minute Business Breakthroughs. She has other books in the works including a book on grief. Our conversation ranges through her first book which was on marriage, to her business books and her company. We discuss what many entrepreneurs miss when they start a company, and don’t set it up correctly from the beginning (and can’t sell it when they want to), as well as the challenges and benefits of writing books to grow your authority as an entrepreneur. Have a listen!

To learn more about Regina Bergman’s company, Bridgeport Strategy, head to this link:

https://bridgeportismarketing.com/

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Richelle Wiseman: website | linkedin | facebook

When Mark Bellow retired from his career of 44 years as an attorney, he decided to start writing novels, and uses his books to tackle social justice issues.

With his award winning “Zachary Black Legal Thriller Series,” he has created fictional novels about sexual abuse by the Catholic Church, a bigoted President, Islamophobia, white supremacists, and a divided nation, the Me-Too movement, police shootings of black men, gun control, and immigration at the border. His first book “Betrayal of Faith” while fictional, was based on his own experience as one of the first attorneys to sue the Catholic Church over sexual abuse by clergy. We have a lively conversation about his books, his passion for justice, and his goal to continue writing fiction about social issues.

Have a listen!

To connect with Mark, his books are on Amazon and most online book sources, and his website is: https://www.markmbello.com

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Richelle Wiseman: website | linkedin | facebook

BUZZ on BOOK BIZ takes a different turn in this episode. Host Richelle Wiseman flies solo and raises concern about recent book bans in United States schools and libraries. She explores how Critical Race Theory is being used as a catch all term to fight children being exposed to US history of Slavery, the slave trade, and any discussion of racism. 

This episode only scratches the surface of a much bigger discussion about race, equity and inclusion…but for this podcast, the focus is on books.

Have a listen!

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Richelle Wiseman: website | linkedin | facebook

Some people have the ability to see trends forming before others can see them. Sam George is one of those people. Whether it was Socio-political and cultural trends or communications phenomenon, Sam has written books about what he has been able to see in advance of most other cultural observers. He was a co-author to a book written in 2005 titled “The Great Divide: Retro vs Metro America." It identified the very beginnings of what has become a  culture war in the United States. His latest book is “I’ll Get Back to You: The Dyscommunication Crisis: Why Unreturned Messages Drive Us Crazy and What to Do About It.”  We have a robust discussion about both books, and how technology has impacted our ability to genuinely communicate and connect with one another. Sam has some fascinating observations as a digital marketer about emails too!  Listen in!

Sam George’s books can be found on Amazon.  Here is the link to “I’ll Get Back to You”

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Richelle Wiseman: website | linkedin | facebook

Nichole Compton is a lawyer, a published author, and the host and legal analyst for Kentucky’s first courtroom television show called Deadbeat: Kentuckiana Child Support Court. 

She is a successful entrepreneur who coaches other business owners. For over a decade, she has maintained her own law firm while serving her community in Louisville in a variety of ways, including training paralegal interns, as a Family Court guardian ad litem and certified mediator, and hosting free seminars. She has written a number of books including In Quietness & Confidence: Life Lessons, Small Revelations and Whispers from God, and Real Queens Like Me: Stories of Great Black Women who Changed the World.  We talk about the connection between her law practice, and why she is running to become the Circuit Court Judge for Louiville, Kentucky in the May 17 Primary. She is a fascinating and inspiring woman who wants to turn her Real Queens book into a 10 book series!

Nichole's Book: Real Queens Like Me

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Richelle Wiseman: website | linkedin | facebook

My guest in this episode is Tim Jacobs, the CEO and Owner of JWC Publishing in New York.  From the time he was a young boy, Tim enjoyed books, and he remembers his mother typing at her typewriter in their kitchen. He was always fascinated with the act of writing, and ended up pursuing writing and publishing for his career. Since 2012, JWC has bee building relationships with authors and publishers by providing editing, proofreading, ghostwriting, and coaching services. We talk about his target audience of clients who are business owners and entrepreneurs who want a book to help grow a business.  Tim’s company has a great process for getting clients to finish and publish their books in 3 to 6 months. Listen in! 

Tim Jacobs

CEO, JWC Publishing

https://www.jacobswc.com/

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Richelle Wiseman: website | linkedin | facebook

Drew Neisser is the CEO and Founder of Renegade, a New York based award-winning strategic marketing boutique for B2B innovators. He has also created CMO Huddles for B2B Chief Marketing Officers. Drew is the author of two books, The CMO’s Periodic Table: A Renegade’s Guide to Marketing, and Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands.  Drew is considered among the top B2B influencers by Adobe/Marketo, Gartner, IBM and Pega Systems. He is a strategist, writer, and he has helped rebrand a number of large US companies. 

Throughout all of his work, Drew shares his passion about the role marketing can play to make our lives a bit better. We talk about how his books have helped his company, and helped him achieve the status as an influencer in the marketing space. Our chat ranges over marketing books, publishing, and what he sees as the effect of the pandemic on marketing going forward. Have a listen!  

You can find Drew’s most recent book – written and published during COVID  here.

Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands

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Richelle Wiseman: website | linkedin | facebook