Buzz on Book Biz

In this episode, Richelle talks about the importance of a book’s title in making that book a success.  

A book can be a strong, well-written book, but if the title isn’t a good title – meaning one which successfully captures attention and hooks readers in  -  then that well-written book will languish on the shelves of book stores.  Whereas…the reverse is true. A so-so book with a terrific title can do well in terms of book sales.  Have a listen to what a good book title must have in order for the book to succeed.

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Richelle Wiseman: website | linkedin | facebook

My guest today is Hawk Mikado, and he is known as a Marketing whiz with the nickname, The Funnel Genius.  Hawk Mikado is also a 3X International Best Selling Author, Speaker & Publisher of Funnel Magazine.

He’s a top ClickFunnels Certified Partner, professional Neuro-Linguistic Communication Trainer, skillful Business Strategist & the #1 Funnel Builder for authors, speakers, coaches, and consultants.

With 10 years of marketing, sales and copywriting experience, Hawk has helped business leaders and companies add 6+ figures to their businesses using his & his Launch Funnel Framework™.   Our conversation focuses on marketing books and Hawk’s experience of working with authors to sell their books using his funnel software.  He knows how to help authors turn readers into clients. If you are interested in another perspective on marketing books, have a listen!

You can find Hawk Mikado at https://funnelsforauthors.com

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Richelle Wiseman: website | linkedin | facebook

My guest in this episode is Amy Collins who has been in the book industry since 1991. She has been a book buyer for a chain of bookstores in NY, Connecticut and Pennsylvania. She gained extensive experience as a book marketer, and now she is a literary agent with Talcott Notch. 

She is also a USA TODAY and WALL STREET JOURNAL bestselling author. We have a great conversation about fiction for young adults, sci-fi, fantasy, and historical novels. I asked what she looks for in a book she decides to take on and pitch to publishers, and she provides great advice to writers who want to pursue the traditional publishing route with the assistance of a literary agent. Have a listen!

To contact Amy Collins, her website is: https://amysadvice.com/

and also https://querymanager.com/query/AmyC

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Richelle Wiseman: website | linkedin | facebook

My guest is Alex Strathdee who is a guru when it comes to launching and marketing books on AMAZON. 

A life-long book lover, Alex released his own first book at age 21. He hired a consultant to launch his book to the top of the Amazon charts and then…nothing. With no budget or brand, Alex had no way to make an impact with his book other than getting creative. With zero budget, he was able to convince 11 colleges to send the book to 40,000+ students. 

Alex is now the founder of AdvancedAmazonAds.com, and he works from various countries around the world. Everything he owns fits into a backpack and duffle bag. This is a fun conversation with a pro in the Amazon ad space. Listen in!

You can find Alex at: https://www.advancedamazonads.com/

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Richelle Wiseman: website | linkedin | facebook

Brian Wood is a published poet and also a literary agent. He has been in the book industry for years, and worked as a regional book buyer for all the Coles Book Stores in Canada, and then in 2001, he was the Western Regional buyer for Chapters Indigo.  

As a literary agent, he is focused on non-fiction books about sports and athletes.  Our conversation ranged from sports to atheism and a bunch of things in between. We discuss Brian’s poetic influences and how his poetry wrestles with issues of faith and doubt, and unanswered questions about life.  

We have fun talking about the role of a literary agent, as well as sports stories and teams, and all in all, this is a really interesting chat. Tune in!

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Richelle Wiseman: website | linkedin | facebook

Rachel Sentes is a professional writer, publicity and publishing consultant, and editor for Equation books. She specializes in writing publicity campaigns for books, documentary film, innovative products and businesses, pet advocacy and veterinarian businesses. 

Rachel has booked clients on CTV National, BNN, CNN, The Seattle Times, Global, Shaw, City TV, Vice.com, TruthoutOrg, Huffington Post, The Toronto Star, The Globe and Mail, NewsTalk 1010, TSN, Bloomberg Radio and The Vancouver Sun to name a few. 

Rachel helps authors who are planning to publish or have just published, and who need help with everything from deciding the right publishing path to getting their books into stores or on virtual shelves.  We have a free-ranging conversation about all aspects of getting publicity for authors and their books.  Tune in! 

Rachel’s website is:  https://www.gal-fridaypublicity.com

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Richelle Wiseman: website | linkedin | facebook

Terry has written and published many of his own books and has been an acquisitions editor for several large US publishing houses. We discuss the changes and challenges in the publishing industry, and he provides terrific advice to writers seeking to find the right publisher for their books.

Our conversation covered some aspects of marketing books and what writers need to know about marketing. His new book “Book Proposals that Sell” will be out on October 5, and I highly recommend his book, “10 Publishing Myths” which is a good place for first time authors to start learning about the industry.

Have a listen to a seasoned writer and publishing expert!  Here is where you can learn more about

Terry’s new book:  https://www.bookproposalsthatsell.com/

Also: Get 10 Publishing Myths here: https://bit.ly/marketing4books

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Richelle Wiseman: website | linkedin | facebook

Caroline Walker joins me in this interview to talk about a well known literary press in Canada, Thistledown Press which is based in Saskatoon, Saskatchewan.  Caroline has had a rich and diverse career in the publishing world and she became the Managing Editor at Thistledown in October 2020.  

We talk about the kinds of books Thistledown publishes, how they work with book agents and also  take manuscripts directly from authors. Thistledown sells its books through the University of Toronto Press. Like all publishers in this COVID period, Thistledown has had to look at how to launch and market books without live events, but hopefully that will change soon.  

Listen in as we hear another perspective on how authors should carefully choose the publishers they approach by doing their homework first to find the best fit!    

https://www.thistledownpress.com/index.cfm

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Richelle Wiseman: website | linkedin | facebook

Fay Thompson is the publisher and editor in chief of Big Moose Publishing. Big Moose is a self-publishing company in Saskatoon, Saskatchewan, in the Canadian prairies. Fay wrote and self-published her first book in 2013 which gave her first experience with the publishing world. Five years later, Fay put out her second book – the first published under the Big Moose Publishing imprint – and learned a lot more about the publishing world.

As she navigated the steps involved in putting out a professional product, Fay realized she had all the skills and know-how to do this herself and help others in the process. Big Moose Publishing was born.

When she’s not writing or publishing, Fay is an inspirational coach and speaker. Fay loves empowering people. She is excited to empower others to become authors, knowing that each person’s story makes a difference.  

To learn more about Big Moose Publishing, visit:  http://bigmoosepublishing.com/

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Richelle Wiseman: website | linkedin | facebook

Britt East joins me in this interview to talk about his new book, A Gay Man’s Guide to Life.  Britt is a speaker and writer whose own growth and development experience led him to write a book to help other gay men overcome the obstacles – both internal and external – that prevent them from having the love and happiness they seek. 

In our conversation, Britt explains his own views on the sources of homophobia in our culture (this will surprise you), and he has interesting ideas about gay culture too.  Britt talks about his own journey through challenges and hope, as well a his journey as an author to write, publish and market his book. 

You can learn more about Britt, his writings, and his book at:  www.britteast.com   

Enjoy listening to my conversation with Britt East.

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Richelle Wiseman: website | linkedin | facebook