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Hey Podcasters!

One of my favorite things about podcasting is that your show almost never grows the way you expect it to!

Kristin and Steve started their podcast, ​Cycling Together with Kristin & Steve​, thinking it would help people discover their bike shop. Instead, it opened up an otherwise intimidating hobby to a lot of new riders! 

Every two weeks, a new episode sparks conversations at local rides and keeps them connected with customers between visits. 

One listener even told them they bought their daughter a better bike because of something they heard on the podcast!

Adding video podcasting is another interesting part of their growth! 

Kristin was convinced people wouldn't watch a podcast, but Steve disagreed because he consumes almost everything about cycling on YouTube. To him, video content is another place people discover new ideas.

Turns out, Steve was right, and now around half of their Apple Podcasts downloads are from video!

What I love is that they didn't let video become another complicated project. They record wherever it makes sense: a guest room, a parking lot after a ride, even while traveling.

As Kristin put it, "You can make this as complicated or as easy as you want... we've just decided it's better done than right."

I think that's why the podcast works so well: they're not chasing perfect production. They're focused on making content about a hobby and sport they love!

If you're looking for a great example of a podcast that's making a real impact in its community, check out ​Cycling Together with Kristin & Steve​.

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That's all for this week! Thanks for listening & keep podcasting!