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1. It isn't revenge and it isn't porn
It's not revenge, because the victim's done nothing wrong. And it's not porn, because viewing it is an act of violence, not of pleasure. The non-consensual sharing of someone's intimate image is sexual abuse.
'Image-based sexual abuse,' to be precise. Start calling it that - maybe society will start treating it as that.
Reports of image-based sexual abuse in the UK have increased tenfold over the past few years. Women are five times more likely to be victims of intimate image abuse than men. And one in 14 adults, which is equivalent to 4.4 million people in England and Wales, have experienced threats to share their intimate images without consent. The scale of coverage hardly reflects this.
"There are some phenomenal journalists that really understand the issue," argued Elena Michael, co-founder and director of #NotYourPorn, "but on the whole it's this watered down, diluted version" - starting with the term 'revenge porn'.
The term is not just "incredibly derogatory," Elena says, it fails to capture the multiplicity of forms in which the crime can be committed - from resharing, to peeping, to selling, to publishing, to generating 'DeepFakes' and more.
"It's limiting our understanding of who might be a survivor, but it's also limiting our understanding of who might be a perpetrator," she explained.
2. You can count on two hands the years since it's been criminalised
The residual implication of the term 'revenge porn' is that victims are victims of their own actions, for example by taking an erotic picture in the first place. This stigma might explain why non-consensual intimate image abuse was only actually criminalised in 2015.
Make no mistake, image-based sexual abuse destroys lives. "To experience it is gut-wrenching," recounted survivor Madelaine Thomas.
At points, I thought my life was not worth living because of the shame and embarrassment that I felt seeing those images and being unable to take them down
Madelaine Thomas
But Madelaine never reported what happened to her to the police because she was not even sure it was actually a crime. And even if it was, "I also felt like the shame that I was feeling would just be reflected back at me".
3. It's economic exploitation - as well as sexual exploitation
There's another reason Madelaine is wary of telling her story. "I feel like I still need to caveat my experience," she warned at the start of our interview. "I, um, had a very crap job actually. It was a crap job and, um, my husband and I had a child and my crap job didn't pay for childcare."
In short, Madelaine started selling intimate images for money. "Just some saucy nudes, nothing terribly explicit." She said she did so "in the understanding that I was selling a consensual moment for [my clients] to enjoy those pictures".
"It was a consensual moment of an exchange of trust, as well as exchange of financial remuneration."
Six months later, she learned some of her images had made their way onto a porn site. "Of course," was her first thought, "I should expect this to happen to me". But then she thought again.
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Strangers were making a profit using her body, without her consent, and without paying her a penny. Call it theft, call it trafficking - it is tantamount to forced labour.
Very often in cases of image-based abuse, sexual violence is overlaid with economic v...