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How should Britain respond if President Trump imposes high tariffs on UK products this week? Pressure is growing on the Prime Minister to hit back with retaliatory tariffs of our own. But the PM isn't the only one who controls the fightback.
What can be done, if our PM is reluctant to copy Canada and hit back as hard as we get? We may see the British public responding to Trump's far-right administration with more force.
There is an emerging movement to boycott American products in the UK, inspired by Canada's 'Elbows Up' campaign - a hockey term for the action taken by players getting ready for the puck drop - which has led to a collapse of 70% in Canadians travelling to the US, while many Canadian stores have removed American alcohol from shelves.
Brits are now sharing lists of major US consumer brands that might be avoided to hit the US where it hurts: in the wallet.
Major US consumer brands in the UK include Coca-Cola, Pepsi, McDonald's, Burger King, clothing companies like Nike, Converse and Levi's; and tech giants like Apple, Google, Microsoft and Netflix - some of which are harder to avoid than others.
Some well-known US brands operating here actively funded Trump's campaign or his Presidential Inaugural Committee, including PayPal, Uber, ExxonMobil, Amazon and Meta.
For this reason and others, some Byline Times readers already seem to be boycotting American goods and seeking alternatives from the UK, EU, Canada, and other non-US sources.
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Canadian artist Margaret J Rolfe urged Brits to get involved, writing on Threads that the anti-Trump movement in Canada was "grassroots": "You don't need to wait for the Government to start a boycott. Elbows up, my UK friends!"
Another Canadian, Sandra Norman, added in a post that after Trump's first round of tariffs on Canada, "we developed apps to help us figure out where a product came from." One such app is called 'Is This Canadian' and it gives alternative non-US products consumers can buy. "[It was] very effective. Good luck from Canada."
Pam Mercier from Norfolk replied: "Lots of British people already are boycotting US made goods, but as is usual they are doing it quietly." Another, Jayne Dyson, added: "We really need to stand up for Britain. It's time we hit America hard."
And Wales-based clothes designer Virginia Stockley said: "Absolutely. Instead of 'don't buy from x' we should be saying 'buy British' - something positive to get behind."
Some pointed out challenges in boycotting certain US products, especially tech (Apple/Microsoft). But alternative European tech services do exist, including search engines Mojeek and Ecosia to help users ditch Google.
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Another Canadian added examples of renegade pro-Canadian consumer action: "Be sneaky like us Canadians. When you look at a product and it's American, put it back upside down. Then flip more upside down so other shoppers know it's American & been put back on the shelves. We say sorry a lot but if you screw with us you'll be sorry!"
The conversation is also drawing attention to brands previously thought of as British. For example, high street pharmacy Boots is owned by US-firm Walgreens, while ...