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Consumer Packaged Goods (CPG) industry professionals can take control of the new product development process and find out how to build a better strategy from Conception to Consumption (C to C).... more
FAQs about C to C:How many episodes does C to C have?The podcast currently has 45 episodes available.
December 22, 2020Vanilla is the Wrong Flavor for InnovationIn this episode of CtoC we sit down with Co-Founder and CEO of Hoplark HopTea Dean Eberhardt and discuss what it takes to stand out in the beverage industry in terms of innovation. ...more48minPlay
November 19, 2020Leverage Consumer Permission in NPDIn this episode of CtoC I sit down with Managing Partner Kim Essex from Ketchum and discuss consumer permission in new product development....more53minPlay
October 27, 2020How to Find White Space in a Jam-Packed CategoryIn this Episode of CtoC I dive in deeper about how to find space in a jam-packed Category with special guest Suzie Yorke....more49minPlay
September 15, 2020What Can Cloud and AI do for Food Innovation?In this Episode of C to C we sit down with CEO Riana Lynn of Journey Foods and discuss what Cloud and AI can do for innovation. ...more39minPlay
August 31, 2020Up to 80% sugar reduction: the breakthrough we’ve been waiting for?In this episode of C to C Gary Nowacki sits down with CEO Eran Blachinsky from Better Juice and discusses his newest invention that can take 80% of sugar out of juices....more24minPlay
July 29, 2020Successful NPD: Remember to Keep One Foot in the FamiliarIn this episode of C to C, we sit down with Barb Stuckey, the President and Chief Innovation Officer of Mattson, to discuss the current state of new product development in the food, beverage, and CPG industries, and to obtain her guidance on how to successfully drive future innovation....more49minPlay
June 15, 2020How to Build a Brand that Can Travel Across CategoriesIn this episode of C to C we sit down with the former Vice President of Product Development, Paul Neumann, from Califia Farms and discuss how to build a brand that can be used and thought of in multiple categories. ...more37minPlay
May 29, 2020Pet Food: Innovate by Evolving with the ConsumerIn this episode of C to C we sit down with the VP of innovation Greg Kean from The Wellness Pet Company (formally WellPet), and discuss how pet food is evolving with consumers today. ...more36minPlay
April 23, 2020How To Strike Gold In A Crowded CategoryIn this episode of CtoC we sit down with Author, Professor, and Founder Barry Nalebuff and discuss what it takes to create a stand out brand in the beverage industry....more59minPlay
March 06, 2020The Next Hot Thing in Plant-based? Sushi!In this episode of C to C we sit down with the founder of Ocean Hugger, David Benzaquen, and discuss a new era of plant-based foods specifically seafood. ...more47minPlay
FAQs about C to C:How many episodes does C to C have?The podcast currently has 45 episodes available.