Cafe con Pam

Listeners, we're back this week with Fernanda Canchola & Maria Hampton.

In 1986, five insightful local Latinas recognized the significant need for a unifying force – a strong Latina voice advocating for a greater Latina presence and a deeper Latina involvement in the educational, economic, political and social arenas.

These pioneering and resourceful women created that unifying force and voice by establishing the San Diego Chapter of MANA, a national Latina organization whose mission is to empower Latinas through education, leadership development, advocacy and community service.MANA short for “Hermana”, the Spanish word for sister, is a dynamic sisterhood of Latinas bound together by common history, culture, language and goals.

MANA de San Diego is a 501 © (3) non-profit organization, incorporated in the State of California in 1998. MANA is funded by membership dues, donations and the generous support of sponsors and partners. MANA de San Diego is the largest and most active MANA chapter, with more than 4,000 supporters.

Fernanda originates from the Imperial Valley, an agricultural and desert area bordering Arizona and Mexico. She graduated from San Diego State University in Business Administration and is pursuing a Master's of arts in interdisciplinary studies from Oregon State University's e-campus. She has experience in event planning, non-profit fundraising, affinity groups, database management, and volunteer management. She is currently working as Member and Donor Relations Manager at MANA de San Diego.

Maria Hampton is the Membership Committee Chair with MANA de San Diego. She has been with the Membership Committee since 2018 and brings forth new ideas on member engagement. Maria is currently a Branch Manager at Cal Coast Credit Union and has 14 years of experience in the financial sector.
 
During this episode we talked about:

• 06:29 - Different experiences growing up in border towns
• 08:20 - Explore Tijuana in her own terms
• 16:34 - Arriving at mana
• 16:58 - Being part of something
• 24:26 - How Mana de San Diego came to be
• 25:01 - “Mana”
• 27:25 - The Latina Success Program
• 28:01 - Learn to be my own advocate
• 32:06 - Hermanitas and Tías Programs

 
This episode is brought to you by First Republic Bank. 
 
Follow Fernanda and Maria on all things social:
Mana's Instagram
Mana's Facebook
Website
 
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Listeners, we're back this week with Peter Murrieta. 

Peter, the recipient of the Imagen Foundation’s Norman Lear Writer’s Award, as well as Deputy Director and Professor of Practice at Arizona State University’s Sidney Poitier New American Film School, is a multiple Emmy-Winner known for award-winning series like Netflix’s "Mr. Iglesias" and Disney’s "Wizards of Waverly Place," which notably launched the career of global superstar, Selena Gomez. Over the last two decades, Peter has produced over 300 hours of television, including hit shows “One Day At A Time,” (Netflix), “Lopez” (TV Land), “Superior Donuts” (CBS) and “Cristela” (ABC). His extensive experience and commitment to creating shows that serve as star vehicles for LatinX actors that also achieve mainstream success.

More than any other producer in Hollywood, Peter has developed projects that have contributed to the careers of the industry’s biggest Latino stars, including Selena Gomez, George Lopez, Gabriel “Fluffy” Iglesias, Cristela Alonzo, Mario Lopez, Justina Machado and the legendary, Lupe Ontiveros, among others.
 
During this episode we talked about:

• 02:14 - His family’s story
• 05:05 - Becoming a writer
• 05:48 - Kind of student…
• 10:33 - Internal conflict choosing writing
• 12:15 - Dealing with survivor’s guilt
• 13:13 - Keeping centered
• 15:23 - His life after The Second City
• 17:26 - “I didn’t wait…”
• 25:46 - Joaquín
• 27:53 - Who was Joaquín?
• 28:59 - Writing about Joaquín
• 32:54 - “Having a good time being scared…”
• 33:33 - Fear

 
This episode is brought to you by First Republic Bank. 
 
Follow Peter on all things social:
Instagram
Twitter
 
Follow Cafe con Pam on all things social
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Facebook
http://cafeconpam.com/
Join the FREE Cafe con Pam Challenge
Join our Discord space and let's keep the conversation going!
 
Subscribe, rate, review, and share this episode with someone you love!
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Listeners, we're back this week with Rick Sanchez.

Rick Sanchez is an author, producer, news correspondent and TV news host with more than 30 years of experience with CNN, Fox News, NBC News, Univision and iHeartRadio. He is the first ever US Latino with his own namesake and highly rated show on national television, Rick’s List on CNN.Sanchez, an Emmy award winning journalist, has been part of three Peabody Award-winning teams and an Alfred A. Dupont, which is among the most coveted awards in journalism.

Sanchez anchored CNN’s Award-winning coverage of Hurricane Katrina, NBC’s award winning coverage of the 911 attack, was awarded Florida Broadcaster of the Year for his coverage of Hurricane Andrew and has interviewed four US presidents as well as Russian President Michael Gorbachev, Cuban President Fidel Castro and Panamanian strongman Manuel Noriega from behind bars.
 
During this episode we talked about:

• 05:07 - Growing up and getting to the United States
• 08:51 - La casa de cucarachas
• 10:51 - The peter pan experience
• 15:31 - Every time you fall it spurge you to do better
• 16:28 - Immigrants
• 18:06 - Reasons bigger than yourself
• 18:49 - Ricardo becoming Rick
• 19:09 - I wanted to be an American kid
• 28:24 - How he decided his career
• 30:13 - No latinos in news
• 31:37 - What happened with CNN
• 35:43 - Remake myself
• 36:03 - Making the change
• 38:18 - Remake yourself
• 40:39 - Agua Media
• 41:03 - The power of the Latine community

 
This episode is brought to you by First Republic Bank. 
 
Follow Rick on all things social:
Website
 
Follow Cafe con Pam on all things social
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http://cafeconpam.com/
Join the FREE Cafe con Pam Challenge
Join our Discord space and let's keep the conversation going!
 
Register for UnPlanning Workshop
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For this solo episode your host Pam shares the second part of leaving your corporate job and how to implement those steps.

This episode is brought to you by First Republic Bank.

Follow Cafe con Pam on all things social
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Join the FREE Cafe con Pam Challenge
Join our Discord space and let's keep the conversation going!
 
If you are a business owner, join us for Aligned Collective Mastermind
Learn about PowerSisters
 
Subscribe, rate, review, and share this episode with someone you love!
And don't ever forget to Stay Shining!

Become a supporter of this podcast: https://www.spreaker.com/podcast/cafe-con-pam--6348411/support.

For this solo episode your host Pam shares the first part of leaving your corporate job and how to begin the plan, stay tuned for part two so you can listen how to implement those steps.

This episode is brought to you by First Republic Bank.

Follow Cafe con Pam on all things social
Instagram
Facebook
http://cafeconpam.com/
Join the FREE Cafe con Pam Challenge
Join our Discord space and let's keep the conversation going!
 
Learn about PowerSisters and become more accountable in life and business
 
Subscribe, rate, review, and share this episode with someone you love!
And don't ever forget to Stay Shining!

Become a supporter of this podcast: https://www.spreaker.com/podcast/cafe-con-pam--6348411/support.

Listeners, we're back this week with Trudi Lebrón.

Trudi Lebrón is the CEO of ScriptFlip! LLC and creator of the Institute for Equity Centered Coaching. By the time Trudi was 16, she had two children and had dropped out of high school—all the odds were against her. Today, Trudi runs a million-dollar coaching and consulting firm, helping entrepreneurs and coaches build antiracist businesses and become equity-centered coaches and leaders through ScriptFlip! certification programs, consulting packages, and executive coaching. Trudi holds a BA in Theatre, a Master of Science in Psychology, and is currently ABD in a PhD program in Social Psychology.

During this episode we talked about:

• 04:17 - Being from Connecticut and raised latina
• 06:14 - The metric of success
• 09:32 - Being mixed raced as not normal
• 12:19 - Brown and white don’t equal white
• 13:29 - Cultural context for different jobs and just commerce
• 17:44 - Just commerce
• 22:05 - "How are you participating in your own oppression?"
• 22:16 - Getting real
• 22:41 - Being a teen mom
• 22:46 - Refuse to be what everybody was offering
• 26:20 - "I can do anything!"
• 29:33 - Degrees
• 30:24 - Studying theatre
• 32:01 - Her interest in social justice
• 38:46 - Her business journey
• 39:35 - Full circle moments
• 41:23 - "This is my work!"
• 44:28 - Coaching
• 53:10 - "If it exists in the world, I can have it"

This episode is brought to you by First Republic Bank. 

Join my workshop UnPlanning and let's end the year on purpose
 
Follow Trudi on all things social:
Instagram
Website

Follow Cafe con Pam on all things social
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Facebook
http://cafeconpam.com/
Join the FREE Cafe con Pam Challenge
Join our Discord space and let's keep the conversation going!
 
Subscribe, rate, review, and share this episode with someone you love!
And don't ever forget to Stay Shining!

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Listeners, we're back this week with Maya Madsen.

Founded in 2015 by Maya Madsen, Maya's Cookies is America's #1 Black-Owned Gourmet Vegan Cookie Company. As a vegan with a sweet tooth, she had not been able to find that perfectly delicious, soft-baked gourmet vegan cookie, so she spent years crafting her award-winning and crowd-pleasing recipes. From the classic to unique and forward-thinking flavors such as "Chocolate Chip S'mores" and "Marble Fudge", every flavor has a story grounded in Maya's travels, memories, and experiences. Alongside providing the highest quality product that appeals to everyone, Maya's Cookies is committed to superior customer service and community engagement, with a focus on youth and underserved communities. Maya's Cookies ships nationwide- simply order as a treat for yourself or as a gift.

During this episode we talked about:

• 04:22 - Her heritage and being adopted
• 10:07 - Starting in health and fitness
• 10:41 -The 80s outfits
• 12:18 - Her first job and her creative brain
• 14:39 - Her park hustle
• 17:58 - Moving to San Diego
• 24:38 - Going into the cookies business
• 25:33 - Food as a love language
• 26:54 - Student loans as black young men
• 29:22 - From farmer’s market to e-commerce & the Black Lives Matter impulse
• 29:40 - Receiving 10,000 orders overnight
• 31:24 - A blessing and a curse
• 33:10 - Responses to mistakes
• 39:22 - Being embarrassed to say ‘CEO and Founder’
• 40:29 - Maya’s cookies philosophy
• 41:19 - Let’s talk business
• 43:59 - What’s next for Maya’s cookies

This episode is brought to you by First Republic Bank. 
 
Follow Maya on all things social:
Website
Instagram
Facebook
 
Follow Cafe con Pam on all things social
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Facebook
http://cafeconpam.com/
Join the FREE Cafe con Pam Challenge
Join our Discord space and let's keep the conversation going!
 
If you are a business owner, join us for Aligned Collective Mastermind
Learn about PowerSisters

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Listeners, this week we talk about all things pricing. Something people always ask is "how much should I charge for it?" and the question I always come back with is how much do you want IT to make you? And while this question may not resonate with everyone, it is the beginning of exploring our desires. Why do you want to make the thing in the first place? Do people want it? And truly, what number feels safe for your body to ask for? Truth is the number we feel safe with isn't always the answer, however, it provides a gauge from what our nervous system can sustain as far as stress from asking people for money.

After that, it's all math. 

Tag Cafe con Pam on socials and let us know how you feel about this episode!
 
Don't forget to register to UnPlanning Workshop
 
Timestamps:
02:26 - Define your hourly rate
07:10 - Define your thing
07:34 - Define the transformation
08:25 - We are not fixing people
09:48 - Revenue
10:59 - Production time and costs
11:29 - COGS
12:20 - Bring everything together
13:52 - Break-even point and profit
15:16 - Profit
16:27 - Consider the market
17:06 - Check in with your body
17:58 - Asking your body
18:32 - Closing rate
23:08 - Using math is the most clear way
24:17 - Give from overflow
24:40 - Last questions to consider
 
Follow Cafe con Pam on all things social
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http://cafeconpam.com/
Join the FREE Cafe con Pam Challenge
Join our Discord space and let's keep the conversation going!
Learn about PowerSisters
 
Subscribe, rate, review, and share this episode with someone you love!
And don't ever forget to Stay Shining!

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Listeners, we're back this week with Jennifer and Andrea Cifuentes.

CurlyCurvyPassion is the sister duo of Jennifer and Andrea. Their willingness to be different has stood out among a sea of similar bloggers and content creators. At a time when it is trendy to give into the peer pressure of creating content based on trends or popular belief, they make a name for themselves by being unapologetically unique.Jennifer and Andrea are a 40 -something dynamic duo of Colombian Americans who, like their brand, are Curly, Curvy and Passionate about many things. Whether creating content, blogging or speaking about healthy curls, self love, empowerment, culture or community, CurlyCurvyPassion creates genuine connections with followers, readers, audiences and brands alike through their content. The sisters firmly believe in empowerment achieved through vulnerable real talk. After all, why be the same as everyone else when you can be confidently you?

During this episode we talked about:

• 05:08 - Getting re-acquainted as adults and their different experiences growing up
• 07:42 - Raised by two different sets of parents
• 11:15 - Identifying more specifically
• 15:03 - Having an immigrant girl dad
• 21:39 - Jennifer moving to Florida in 2019
• 22:56 - Needing a physical change
• 23:41 - The blog and representation
• 25:53 - Stereotypical curvy
• 28:46 - Glorified proximity to whiteness
• 29:29 - Curly hair
• 31:27 - ‘It’s just hair but it is not'
• 32:46 - Colorism and assimilation
• 45:29 - ‘Do your hair and go live your life’
• 46:16 - What’s next for them and how they’re approaching life
• 48:51 - Permission to rest

 
This episode is brought to you by First Republic Bank.
 
Follow Jennifer and Andrea on all things social:
Twitter
Instagram
Website
 
Follow Cafe con Pam on all things social
Instagram
Facebook
http://cafeconpam.com/
Join the FREE Cafe con Pam Challenge
Join our Discord space and let's keep the conversation going!
 
If you are a business owner, join us for Aligned Collective Mastermind
Learn about PowerSisters
 
Subscribe, rate, review, and share this episode with someone you love!
And don't ever forget to Stay Shining!

Become a supporter of this podcast: https://www.spreaker.com/podcast/cafe-con-pam--6348411/support.

Listeners, we're back this week with Junea Rocha. 

Junea Rocha is the Co-Founder and CMO of better-for-you, Latin-inspired food brand, Brazi Bites. After graduating from college in Civil Engineering, Junea took a job in construction management in Portland, Oregon, rising through the ranks quickly and hitting a career-high. However, when Junea imagined her future, she knew she would rather take a risk on a career she was passionate about over working in something that was simply just easy for her. With a huge love for her Brazilian homeland and entrepeneruial spirit, Junea set her eyes on achieving something bigger that would take more heart and resilience than any job she ever had. 

In 2010, along with her husband and Co-Founder, Cameron MacMullin, Junea decided to bring a cherished household staple that was native to her Brazilian roots, “Pão de Queijo,” AKA cheese bread, to the U.S. market without any experience in the food industry. With better-for-you foods in mind, Brazi Bites was founded on the authentic family recipe from Junea’s mother using simple, wholesome, hand-picked ingredients like tapioca flour. In a few short years after taking a giant leap and perfecting the family recipe, Brazi Bites grew into a nationally distributed brand with a cult-like following after appearing on ABC’s Shark Tank and being included twice on the Inc. 5000 list of “America’s Fastest-Growing Private Companies.” Junea has been heavily involved in all areas of the business with a leading role in Sales & Marketing, growing Brazi Bites’ annual revenue from zero to millions and over 15,000 stores. She is also a skilled fundraiser having gone through multiple types of funding over the last decade, from bootstrapping to loans, angel investors, and more. In 2018, the founding duo brought on a private equity investor to help fuel the rapid growth and surge in demand for new innovation, transforming Brazi Bites as a leader in the frozen better-for-you, Latin-inspired food category. 

Today, Junea remains just as passionate and more excited than ever to continue Brazi Bites’ growth, making its products a household staple in North America. Junea hopes to continue creating joyful moments for families everywhere by producing delicious, easy-to-make, naturally gluten-free foods that also guarantee to spread smiles.
 
During this episode we talked about:

• 04:00 - Arriving to the US
• 07:09 - "You can do anything as long as you’re an engineer, a doctor or a lawyer"
• 07:35 - Starting her career in the construction industry
• 13:15 - Leaving the construction company and starting Brazi Bites
• 13:32 - You need to crawl before you can walk
• 14:02 - Knowing that it wasn’t her calling
• 16:51 - From the idea to the company
• 18:05 - Crunching numbers
• 19:09 - Difficulties of the food industry
• 21:52 - "Americans don’t say cheese bread they say Brazi Bites"
• 23:12 - The company’s first three steps in the food industry
• 24:23 - ‘A layer not available to you until you get to a more polished level’
• 28:46 - The five years journey of the brand
• 31:36 - Revenue first five years
• 32:08 - Shark tank
• 35:07 - Not being prepared for that exposure
• 36:40 - Fundraise
• 37:30 - The accelerator program
• 42:54 - ‘I did the best that I could with the information that I had’

This episode is brought to you by First Republic Bank. 
 
Follow Junea on all things social:
Website
Instagram
LinkedIn
Company's LinkedIn
Twitter
 
Follow Cafe con Pam on all things social
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http://cafeconpam.com/
Join the FREE Cafe con Pam Challenge
Join our Discord space and let's keep the conversation going!
 
If you are a business owner, join us for Aligned Collective Mastermind
Learn about PowerSisters
 
Subscribe, rate, review, and share this episode with someone you love!
And don't ever forget to Stay Shining!

Become a supporter of this podcast: https://www.spreaker.com/podcast/cafe-con-pam--6348411/support.