Eva Au, Managing Director of International Data Corporation (IDC) Asia Pacific, discusses its core businesses of market intelligence, advisory services, and events, how they are doing in her purview (15 countries in Asia-Pacific ex-Japan) versus its biggest rivals (Forrester and Gartner), addressable market and opportunities. 

She also discusses trends and themes in its core proprietary research division and the challenges therein, such as uncovering new themes, hiring qualified people and culture, among the big four tech themes: Cloud, Mobile, Social Analytics and Big Data.

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