Buy Now, Pay Later services have become a mainstream part of consumer spending in Malaysia, prompting regulators to introduce new safeguards aimed at improving transparency, affordability checks, and consumer protection. While the industry argues that repayment rates remain strong, concerns persist over rising household debt, credit risk, and the growing role of BNPL in everyday borrowing. Will tighter regulation be enough to keep the sector growing responsibly while protecting consumers from taking on more debt than they can manage?

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