After 36 years, the Joint Operating Agreement (JOA) between the Detroit Free Press and Detroit News is dissolving at the end of the year.

While they have had competitive newsrooms, the JOA meant their back-end operations like sales and payroll were consolidated.

Now, they're breaking apart and we get into what it could mean and ways the papers could cut a path forward with Matt Friedman of Tanner-Friedman Public Relations.

If we're honest, when most JOAs have ended, one of the papers eventually folded. But that doesn't mean they're doomed, and we talk about some strategies to find a way to not just survive, but thrive.

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