Adam, Joanna, and Zach discuss whether the brands and bars that are counting on the upcoming World Cup as a central park of their marketing push or as a major driver of business over the next month might be let down. Just how big is the American appetite for soccer? Will the many obstacles and objections for international tourists harm hospitality properties in host cities? Plus - how do you tell if you kid's friend's parents are cool? Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to [email protected]. Thanks for listening, and cheers!

Zach is drinking: Vesper Sentinel at Driftwood

Joanna is drinking: Rice Lager from Saltfields Brewing

Adam is drinking: Martini at Le Veau d'Or

Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair

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