Content marketing comes in many forms, so how do you go about deciding which type of content may be most appropriate or effective for your business? What are the considerations you should keep in mind when deciding where to direct your budget, time, energy, and focus? That's what you'll discover in this episode.

My guest, Benjamin Shapiro, is the host of the MarTech Podcast & Voices of Search Podcast. Focused on brand development & growth marketing strategy consulting. https://benjshap.com

MarTech Podcast: https://martechpod.com

Voices of Search Podcast: https://www.voicesofsearch.com

 

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