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 Can Gemini Fix Search?

Google’s current interface and attempts at query refinement are largely broken. Google’s new Gemini upgrade to SGE appears to offer advanced search query refinement capabilities and individualized user interfaces that could resolve both of those issues. The potential or customized and visually diverse search results when integrated into search could provide a much improved user experience.

The Impact of Google’s Rating Bias:

Google's more liberal grading scheme seems to inflate ratings compared to other platforms. This discrepancy leads to user confusion and skepticism about the reliability of these ratings. How do you reconcile these variances, considering how they can mislead consumers and impact decision-making processes. There is a need for more consistent and transparent rating systems across different platforms.

Reviewjacking Reflects Big Problems with Local Service Ads:

Google's due diligence regarding their Local Services Ads (LSA) program is severely lacking. The program, intended to guarantee consumers trustworthy services, has been exploited due to insufficient vetting processes. Some businesses, particularly in the HVAC sector, have manipulated Google's support system to attach unrelated but highly-rated Google Business Profiles (GBPs) to their LSAs, artificially inflating their reviews and misleading consumers. This exploitation points to a significant security flaw within Google's system, highlighting a disregard for safety and consumer trust. This oversight has allowed a few bad actors to significantly impact the market, especially in areas like Texas, where spam listings have become widespread.

The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.
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