Malaysia's hospitality sector is enjoying strong tourism growth, but hotel operators are also navigating rising labour costs, wage pressures, and intensifying competition. Marriott International continues to expand aggressively across both established and emerging destinations, raising questions about brand positioning, operational efficiency, and the long-term potential of secondary cities. As the industry evolves, how is Marriott balancing growth with profitability in one of Southeast Asia's fastest-changing hotel markets?

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