Could the current wave of tariffs actually help U.S. eCommerce sellers? In this episode, I’m joined by longtime ECF member Aaron Rubin, founder of ShipHero, to explore a counterintuitive take on how recent tariff changes might level the playing field for American brands. Aaron shares his insights on de minimis reform, market dynamics, and why he believes stronger margins could be on the horizon for domestic sellers.

Listen in as we break down how fraud, loopholes, and uneven enforcement have hurt U.S. businesses - and how the new regulations might shift the balance. Aaron also shares the fascinating backstory of building ShipHero into a major player in warehouse management software, leadership lessons from scaling to 600+ employees, and why resilience (and jiu-jitsu!) matter now more than ever.

You can find show notes and more information by clicking here: https://bit.ly/4cS6M4S

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