Many winemakers the world over aspire to make world class wines. Yet the wines that are generally regarded as such have never been more expensive or difficult to source. So - can you make great wine if you almost never get to drink it? That's what Adam, Joanna, and Zach debate: can you even know what your wine is capable of if you don't know what the absolute pinnacle of the category tastes like? Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to [email protected]. Thanks for listening, and cheers!

Zach is reading: How Social Media Propelled the ‘Cult’ Wine World Into Absurdity

Joanna is reading: Wine Is Swinging for the Fences With Sports Advertising — Is It Working?

Adam is reading: One Tequila Brand Has an Official World Cup Bottle. The Others Have Pricey Knock-Offs

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