Fresh off speaking at the Culinary Institute of America's Wine & Beverage Summit, Zach poses the question to Adam and Joanna - can brands and categories use memes and viral videos as a part of marketing campaigns, or should they even be paying attention to trends like Gatorwine and jalapeno Sauvignon Blanc in the first place? Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to [email protected]. Thanks for listening, and be well.

Joanna is drinking: Zanotto "Rivolto" NV Sparkling Wine

Zach is drinking: Louis M. Martini "The Gryphon" Cabernet Sauvignon

Adam is drinking: Mint Julep at the Kentucky Derby

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